123reformei - SaaS platform for Home ImprovementFounder, CEO
Jan. 2014 - Jul. 2017São Paulo Area, BrazilStarted the platform and business model, raising investments with angel investors and VCs on the market such as Sergio Furios (Founder of Creditas) and Cesar Carvalho (Founder of Gympass) and from Investment Funds such as RedPoint Eventures and Family Office from the Senna family.
Led the direct strategic planning, competitive analysis, and problem solving efforts. Managed the relationship with investors and shareholders. Led a multi-functional project team using an agile framework. Managed business operations with BI such as productivity, workflow efficiency, data preparation, and KPIs related to sales, operations, and customer service. Developed digital products, MVP, applications, and a product backlog. Created and implemented the online sales machine model, as well as managed the development of all the digital products, platforms, and Apps.
Led the teams in the different areas: Sales, Product, Technology, Customer Success, and Finance.
Increased revenues by more than 400% in 3 years and raised R$ 7 million in investment to scale operations, technology, and sales.