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Social GuppyGroup Marketing Head
Jun. 2024
Brooklyn Industries GroupHead of Marketing
Apr. 2023 - May. 2024Manila● Develop and implement strategies to promote the concepts (Notorious Concepts) like Japonesa, Alamat Filipino Cuisine, West 32 and Notorious HQ and drive revenue ● Manage social media accounts and create engaging content to increase brand awareness ● Plan and execute events and promotions to attract new customers and retain existing ones ● Conduct market research to identify trends, customer preferences, and opportunities for growth ● Analyze data and metrics to measure the effectiveness of marketing campaigns and adjust strategies as needed ● Collaborate with the restaurant team to create a cohesive brand image and consistent messaging across all channels ● Manage the marketing budget and allocate resources effectively to achieve maximum impact ● Build strategic relationships and partner with key industry players, agencies and vendors ● Deploy successful marketing campaigns from ideation to execution ● Managing and leading the marketing department's staff to success ● Oversee and approve marketing materials, from website banners to hard copy brochures ● Preparing and presenting monthly, quarterly and annual reports to highlight the marketing departments results
Kraver's CanteenHead of Brand Marketing
Mar. 2022 - Apr. 2023• Responsible for creation of marketing campaigns and advertisements of Kraver’s private label and partner brands • Leads social media management and campaigns for all 60 brands of the company • Responsible for all creative outputs inclusive of web promotional materials, packaging, creative briefings, graphics, photography across the brands • Leads the development and refinement of brand’s messages and creative designs • Leads go-to market planning and drives cross-functional collaboration within the company • Manages budget and tracks performance from campaigns to ensure ROI • Assists founders of the company to ensure establishment of the company’s brand building strategies across all channels
Not PotSocial Media & Community Manager
Aug. 2021 - Jun. 2022- Set, plan and implement campaigns and strategies to continuously engage Not Pot’s community of affiliates and influencers. - Plan a variety of campaigns to attract new brand ambassadors and influencers - Manage the onboarding of the new affiliates and influencers - Build and nurture the relationship of Not Pot’s micro influencers to the brand - Analyze and measure reports on all brand affiliates activities
Wildflour Bakery + Café Corp.Marketing Manager
Oct. 2020 - Jul. 2021• Maintaining, streamlining, and growing the Company’s brands and sales channels through the creation and execution of marketing and promotional initiatives, that will ultimately boost The Company’s sales, traffic, awareness, and overall brand equity • Project lead and main coordinator for all marketing, sales, and brand-related initiatives, and ensures effective implementation and communication of said initiatives with both internal departments and stores and with external partners. • Manages and oversees the projects and functions of the marketing team by setting objectives, timelines, and priorities, and is in charge of seeing to it that upper management’s vision and business goals are accomplished through the marketing team’s output and reports
SimulaPH Co.Founder and Chief Marketing Officer
May. 2018A locally grown space that makes sustainable and zero waste products accessible in the Philippines. Simula means “beginning” in Filipino, and the store embodies the start of living sustainably and supporting local. From home tools to personal finds, there’s something for everyone here. Choose consciously with Simula today. Reach out to me at [email protected]!
The Bistro GroupSenior Marketing & Sales Manager
Mar. 2017 - Oct. 2020• Handles the marketing campaigns and events of 7 restaurant concepts (under BISTRONOMIA Las Flores, Rambla, Tomatito, BCN by Las Flores, Osteria Daniele & La Lola Churreria) and directly reports to VP for Marketing • Develops sales strategies and processes for the Sales Team of The Bistro Group • Creates, executes, and outlines yearly marketing plan for the company. • Achieves revenue goals by developing and executing sales and marketing strategies through upkeep of social media, website, menus, events, and collaborations. • Responsible for building partnerships with third party vendors & brands to reach desired revenue goals. • Monitored customer buying trends, market conditions and competitor actions to adjust strategies and achieve sales goals. • Manages budget, tracks performance, and analyzes marketing campaigns done to ensure ROI. • Reduced marketing costs by streamlining marketing roles, leveraging communications materials, monitoring budgets, and developing protocol. • Works closely with the operations team to ensure smooth flow of any event, promo, or collaboration in the restaurants. • Responsible for closing accounts and ensuring smooth flow of the company's catering services for external customers. • Coached employees in successful selling methods and encouraged cross-selling to drive revenue.
CashCashPinoyBusiness Development and Strategic Partnerships Manager
Jul. 2016 - Feb. 2017Managed and helped in executing marketing campaigns and promotions for key social channels of CashCashPinoy like Facebook, Instagram, Twitter as well as email marketing and other pages to drive traffic and increase conversion in the website. Responsible for planning, preparing and delivering specific business development initiatives to maximize uptakes of services offered by partners to CashCashPinoy. Developed marketing strategies/promotions and other activities to support the business development strategies that are associated with plans and targets of CashCashPinoy with third party clients that would benefit both parties.
Agora Technologies Inc.Marketing Associate
Dec. 2015 - Jul. 2016Helped in building strategies and own executions of marketing campaigns and promotions for key social channels like Facebook and Instagram for www.marketa.ph. Responsible for managing content for social media, email marketing and community page to drive traffic and conversion in site. Handled multiple and simultaneous marketing projects for Marketa from start to finish. Studied analytics used for creating promotional opportunities and marketing initiatives for the e-commerce business. Lead for creation of mobile application for the brand from design to development.
Rustan Commercial CorporationMerchandise Assistant
Mar. 2013 - Nov. 2015Worked hand in hand with the Merchandising Team; ensured incremental brand performance; ensured proper inventory management, sourcing and acquisition; forecasts trends for the next season; develops marketing materials for local and imported brands for Children’s Division; helped in organizing Fashion Shows and other events for brand marketing exposures; exposed in both local and imported buying; handled Key brand Neck & Neck from Madrid, Spain as well as in-House brands of Rustan’s namely Kiddos, Rustanette, Rustan Jr., Tumble Bumble and Sueno.
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