MSL BrasilDigital Content Executive
Apr. 2023 - Nov. 2023São Paulo, BrasilMSL Andreoli is a Public Relations agency of Publicis Groupe, where I work as an Account Executive for Social Media for Accor Americas and occasionally with global content, having carried out the following tasks: • Community Management
• Creation of content schedules and grids
• Strategic planning for social media and content
• LinkedIn Positioning
• Market analysis, trends, and competition
• Reports
• Client Service
• Crisis Management
• Event Coverage From April to September, we had 2.617 new followers, 249 posts (41 per month), 28.851 engagements (116 per post), and 771.525 reach (3.325 per post). When posting on Accor's Instagram, our stories had more than 3.350 views, with 2.900 accounts reached for the LGBTQI+ Parade party. The LinkedIn post had more than 42.5k impressions, 8.3k engagements, and a 19.5% engagement rate.