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United Kingdom
Work Background
Plumbing & HVAC SEOSocial Media Marketing Lead
Jan. 2024Flórida, Estados UnidosPlumbing and HVAC SEO is a Marketing Agency in Florida where I manage over 50 Social Media Clients from the Plumbing, HVAC, and Electrical industries. Some of my daily tasks are: - Content production for more than 50 clients from The US and Canada.
- Copywriting
- Design
- Strategic Social Media and Content Planning
- Social Media Metrics
- Market Research
- Content Calendar
- Lead the Social Media team - Collaborate with other teams
- Oversee social media accounts' design
EurecaCommunications Freelancer
Dec. 2023 - Jan. 2024São Paulo, São Paulo, BrasilEureca is a platform for Recruitment, Selection, and Development of young talents. I worked with the communication team, handling tasks such as: - Email Marketing
- Customer Service
- Social Media Posts
- Partner Contacts
- Copywriting
- Hunting
- Content
- Social Media Plan
MSL BrasilDigital Content Executive
Apr. 2023 - Nov. 2023São Paulo, BrasilMSL Andreoli is a Public Relations agency of Publicis Groupe, where I work as an Account Executive for Social Media for Accor Americas and occasionally with global content, having carried out the following tasks: • Community Management
• Creation of content schedules and grids
• Strategic planning for social media and content
• LinkedIn Positioning
• Market analysis, trends, and competition
• Reports
• Client Service
• Crisis Management
• Event Coverage From April to September, we had 2.617 new followers, 249 posts (41 per month), 28.851 engagements (116 per post), and 771.525 reach (3.325 per post). When posting on Accor's Instagram, our stories had more than 3.350 views, with 2.900 accounts reached for the LGBTQI+ Parade party. The LinkedIn post had more than 42.5k impressions, 8.3k engagements, and a 19.5% engagement rate.
Cheil BrasilStrategic Planner for Marketing Campaigns
Jul. 2022 - Apr. 2023São Paulo, São Paulo, BrasilCheil is a Korean marketing agency responsible for major accounts in the market, where I had the opportunity to work as a Strategic Planning Coordinator for Samsung and Eucerin, handling some of the following tasks: • Market and trend analysis
• Competitive analysis
• Campaign Strategy
• Brand Strategy
• Marketing Strategy
• Development of AONs, BIDs, and Reports
• Social Listening Had the pleasure of leading the strategic planning for Eucerin's 360° campaigns, being the focal point of strategy for the account. Directed strategic planning for Eucerin's Hyaluron-Filler Daily Booster + Repair campaign, a product launch targeting younger audiences. Led the first campaign from strategic planning to execution, resulting in successful brand awareness and engagement across digital platforms. Collaborated with the creative team to ensure the campaign aligned with brand goals and resonated with the target demographic.
XPACE Comunicação e MarketingMarketing Analyst
May. 2022 - Jul. 2022São Paulo, São Paulo, BrasilXPACE is an Inbound Marketing Agency in São Paulo where I worked as a Marketing Analyst for accounts in the fields of health, dermatology, global mobility and relocation, real estate, and food retail, with some of the following tasks: • Community Management and Content Creation
• Content Strategy
• Brand Strategy
• Competitive and Market Analysis
• Marketing Strategy
• Inbound Marketing
• Video capture for social media I was able to enhance my experiences and develop my skills in various areas during my time there.
Agência Nostalgia 90Digital Content Executive
Dec. 2020 - May. 2022Rio de Janeiro, BrasilNostalgia 90 was a Digital Marketing agency I founded in 2020, with clients in the fields of aesthetics, beauty, fashion, entertainment, and retail, where I primarily handled: • Community Management
• Content Creation
• Brand Strategy
• Content Strategy
• SAC 2.0 (Customer Service 2.0) It provided me with significant growth in the field, skills in crisis management, leadership, improved organization, agility, and a strategic and brand-focused perspective.
Canal MinutandoDigital Content Executive
Jan. 2020 - Oct. 2021Minutando Channel was a brand dedicated to producing entertainment content focused on pop culture, where I mainly worked as a Community Manager, with the following tasks: • Community Management
• Content Strategy
• Posting schedules and content grids
• Scripts
• Video making
• Video editing
• On-camera appearances
• Calendars for pop culture commemorative dates
• Market and competitor analysis
• SAC 2.0
• Paid Media It enabled me to elevate my career in the field, develop soft skills in leadership, flexibility, agility, teamwork, and organization. I also learned how to organically reach and engage a large number of people in a specific niche.
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