I’m a results-driven marketing professional passionate about building strategic campaigns that deliver impactful results. Currently, I manage over 50 social media clients in the Plumbing, HVAC, and Electrical industries at Plumbing and HVAC SEO, where I lead a team of creative professionals and oversee content creation, graphics, and performance metrics.
One of my proudest accomplishments is leading Accor’s social media strategy, which, from April to September, resulted in impressive growth: 2,617 new followers, 249 posts (41 per month), and over 28,851 engagements (116 per post) with a reach of 771,525 (3,325 per post). Our Instagram stories garnered over 3,350 views, and for the LGBTQI+ Parade, 2,900 accounts were reached. On LinkedIn, our posts achieved more than 42.5k impressions, 8.3k engagements, and a 19.5% engagement rate.
At Cheil, I directed my first independent strategic planning campaign for Eucerin's Hyaluron-Filler Daily Booster + Repair, targeted at younger audiences. Seeing the project come to life and delivering a compelling digital campaign was a career highlight.
I am enriching my expertise with an MBA focused on Marketing Directorship and finishing my Post-Graduate Degree in Branding and Luxury Marketing. I apply academic insights to real-world scenarios, effectively merging cutting-edge marketing theory with practical application. My passion for storytelling and brand growth thrives in this dynamic, collaborative environment.
Looking ahead, I aspire to become an even stronger leader for my team and company, helping them reach new heights. I also dream of one day becoming a college teacher, passing on my knowledge and experience to the next generation of marketers. I’m eager to continue learning, growing, and contributing to the success of the brands I represent.More...