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Work Background
Vision WorxFounder, Business & Mindset Coach
Oct. 2023Vision Worx is a dynamic business coaching and consulting firm dedicated to empowering entrepreneurs and business owners to achieve their full potential. We specialise in providing personalised coaching and strategic guidance to help individuals navigate the challenges of business ownership and unlock new levels of success. Our focus areas include business strategy, marketing, branding, mindset coaching, and personal development, ensuring a comprehensive approach to business growth. At Vision Worx, we believe in the power of collaboration and community. We foster a supportive environment where entrepreneurs can connect, learn, and grow together.
BinanceContent Strategist (Localization)
Sep. 2022 - Jul. 2023Global◊ Incorporated Internationalization guidelines and standardizations
◊ Analyzed data for key metric observations
◊ Enhanced CMS development for UI
◊ Operational developments
FitFam Management Committee Member
Jan. 2021 - Jul. 2021Shanghai, ChinaBranding, Marketing & PR
◊ Executed 2021 marketing/social media goals for global growth by leading a marketing team of 6 contributors (China focused)
◊ Created content with the "FitFam voice" and implemented FitFam Milestones
◊ Maintained brand guidelines across all communications
◊ Worked with growth team to oversee value-driven approach (provided resources for CoC)
◊ Collaborated with partners & sponsors to ensure both are represented
◊ Coordinated marketing collaterals with Executive Director, Events, China/International Growth & Sponsorship
◊ Managed event marketing and promotions through WeChat & handled social CRM
FitFam Content Writer/Design
Jul. 2020 - Jul. 2021Shanghai, China◊ Produced content with "FitFam voice" and values for social media (website/WeChat articles)/events
◊ Coordinated article content with design and marketing team members ◊ Supported design for event flyers, digital media and articles
◊ Collaborated with Chinese team members (translation and design)
◊ Worked within an international team to expand marketing/branding
BinanceContent Strategist (UED/Product)
May. 2020 - Sep. 2022Global◊ Worked with stakeholders globally to define the UX content strategy and requirements for products
◊ Collaborated with the product, design, localization and marketing teams to develop and publish content ◊ Ensured consistent and effective content across internal and external channels
◊ Created and implemented the UX Tone of Voice style guide & design Ops for the product and UED teams
◊ Worked with HR and UX designers to write copy for the careers page and design the layout
Flying EnglishForeign Language Teacher & Marketing Specialist
Sep. 2019 - Apr. 2020Shanghai, ChinaForeign Language Teacher
◊ Taught weekly English classes to students
◊ Created content and planned lessons for demonstrations for prospective students and their parents
◊ Rebuilt the schools website and established social media presence across platforms for international recruitment
◊ Created video content and HTML ads for various advertising needs
Winson CapitalMarketing Associate
Apr. 2019 - Apr. 2020ShanghaiGlobal Digital/Brand Marketing ◊Corporate relationship communication; various tasks included conducting market analysis; branding strategy
◊Designed electronic media; proof read content
◊Ensured resources were effectively being used with market planning and research
◊Revised marketing copy, and followed trends for best approach to social media performances (SEO and Web Development) and engagement
◊Managed all relevant social media accounts
Teaching NomadMarketing Assistant
Aug. 2018 - Feb. 2019Shanghai City, ChinaDigital/Brand Marketing
◊Event planning; video content/recruitment graphics creation for events and prospects
◊Kept up to date and informed on new social media trends and adapted accordingly; ensured proper messaging was being executed online
◊Assisted with website copywriting, proofing, and updating as needed (blog posts-SEO)
◊Assisted in managing social media channels (Facebook, Instagram, LinkedIn), and calendar to ensure content was timely, relevant, and engaging
Springbok Atlas Luxury CharterSales And Marketing
Sep. 2017 - Mar. 2018Cape Town Area, South Africa◊Undertook daily administrative tasks to ensure the functionality and coordination of the department’s activities
◊Supported marketing executives in organizing various projects
◊Conducted market research and analyses of customer reports/questionnaires
◊Planned and executed marketing strategies; social media (web development, SEO and SEM), admin (basic auditing, data analysis - excel)
◊Assisted National Sales and Branch Managers
Cotton On GroupPOS
Jul. 2014 - Nov. 2014Cape Town, Western Cape, South AfricaPoint of Sales
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