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Work Background
University of Michigan-FlintSenior Communications Specialist, Marketing, Social Media and Internal Communications
Jun. 2022 - Feb. 2023Michigan, United StatesAs the Communications Specialist for the University of Michigan's School of Nursing, I directed the creation of comprehensive marketing materials, ensuring they aligned with our branding and strategic goals. I oversaw daily content scheduling and posts across social media platforms like Facebook, Instagram, Twitter, and LinkedIn to boost engagement and maintain visibility. My role also included writing news articles about the School of Nursing's achievements for the university's News Now webpage, showcasing the institution's impact and contributions.
• Key Achievements: ◦ Efficiently allocated an annual marketing budget of $85K across Google PPC & SEO, and social media advertising to enhance brand visibility and engagement. ◦ Produced diverse video content, including short and long-form videos for YouTube and TikTok, increasing the School of Nursing's online presence and engagement. ◦ Developed and executed an integrated communications plan, ensuring cohesive messaging across various channels for maximum reach and impact.
Auto Lab Of FentonSmall Business Owner
Nov. 2020Michigan, United StatesIn my role as the Small Business Owner of Auto-Lab of Fenton, I've embraced the responsibility of managing relationships with parts suppliers and weekly vendors, including Cintas and ADP. My focus has been on streamlining the procurement process and nurturing beneficial partnerships. I've crafted direct-mail campaigns to not only retain our existing customer base but also to expand it by targeting prospective clients through well-established channels. Another key aspect of my role involves collaborating with Google to enhance our SEO strategy, ensuring the business maintains a strong online presence. I've developed an integrated business plan that covers various operational strategies aimed at growth.
• Key Achievements: ◦ Generated annual gross sales of $1.3M, leveraging leadership and strategic management skills to drive revenue growth in the automotive service industry. ◦ Led a team of eight automotive technicians and customer service staff, focusing on maximizing performance, productivity, and customer satisfaction. ◦ Managed weekly payroll processes, disbursing $12K and ensuring timely compensation, thereby fostering a positive work environment and high staff morale.
Saudi AramcoLead Communications Specialist, Corporate & Public Relations
Oct. 2011 - Feb. 2020Dhahran, Saudi ArabiaAt Saudi Aramco, I managed both internal and external communications for the Senior Vice President of EC&OS. My responsibilities included supervising the strategic planning of Business Line communications for 2012 and 2013, focusing on achieving communication goals. I was tasked with creating content for the ShareK site, drafting messages from the SVP, and preparing communications for the Administrative Area. I played a crucial role in the development of E&PM's 2012 Business and Operating Plans, ensuring they were communicated effectively across the organization. Additionally, I produced materials for conferences, trade shows, and customer visits to support business relationships.
• Key Achievements: ◦ Enhanced communication effectiveness by identifying and utilizing key messages and mediums, positioning them across various platforms to reach target audiences, including employees. ◦ Developed an integrated Business Line communication plan that aligned with organizational objectives and ensured consistency across all channels. ◦ Formulated a data-driven employee-based communications plan for Abdullatif A. Al-Othman, E&PM SVP, improving engagement and alignment with company goals.
Saudi AramcoHR Communications
Dec. 2009 - Feb. 2012Differentiate Your Organization as an Employer:
--Deliver HR Communications in an engaging interactive way.
--Promote Aramco's internal brand (EVP). Build Employee Engagement:
--Give Aramco employees an opportunity to participate in key decisions.
--Make it easy for all Aramco employees to give feedback (good and bad!)
--Show how Aramco employees feedback is being used. --Build a feeling of community and involvement.
--Measure and benchmark employee engagement.
--Provide up to date information and ‘tools’.
--Communicate and reinforce Aramco's mission and goals.
--Promote employee development programs.
--Communicate and measure employee values and attitudes to promote high performance across Aramco.
--Recognize good performers. Manage and Address Information Overload:
--Reduce email overload.
--Target HR communications to fit with work flows.
WellPointStaff Vice President, Executive Communications
Jan. 2008 - Aug. 2010Responsible for developing and implementing key strategic communications for WellPoint's Chief Executive Officer and other senior executives of the company.
Kaiser PermanenteDirector of Communications
Jan. 2005 - Dec. 2007Daily strategic efforts:
➢ Responsible for all internal and external communications including media and public relations
➢ Promote and advance all corporate initiatives through all phases of work
➢ Work with department clients and leaders to strategize new initiatives and event responses
➢ Review the qualitative and quantitative results arising from audience responses
➢ Produce email, print, radio and television spots to bring the message to the audience
➢ Consult with C-level management on the feasibility of new initiatives and the appropriate medium Significant value added:
Leverage of “Thrive” ad campaign. As some of the highest scoring healthcare ads in the country, identified the need to leverage the Thrive campaign, expanding it outward to revive new corporate initiatives. Incorporated the Thrive message into internal ads identifying service opportunities during the member experience.
Blue Cross/Blue Shield of FloridaSenior Communications Consultant
Jan. 2004 - Dec. 2005➢ Oversaw all communication aspects on ten corporate wide projects impacting 2,000 employees
➢ Designed templates for PowerPoint, email, voicemail, flyers and online meeting spaces
➢ Created internal marketing campaigns in support of the launch of new enterprise objectives
➢ Coordinated a 45-person Speakers Bureau to fill the launch presentation channel
➢ Primary collaborator for the launch of Blues News Network, a corporate closed-circuit news channel “Ace of Diamond” campaign in support of effective change management. Positioned the upcoming system changes as of ultimate benefit to doctors, patients and staff. Promoted the new systems as providing robust real-time data, bringing value-added services to all users; accelerated the adoption uptake.
Cingular Wireless (AT&T)National Communications Manager
Aug. 2003 - Dec. 2004➢ Served as a conduit for all corporate communications for a 350 person call center
➢ Designed all electronic, print and broadcast materials
➢ Responsible for communicating performance objectives, service levels and success factors Implemented the “Perfect Call Road Map” – asking the right questions. Launched a call center script designed to gather contact information, verify the identity of the client, and provide an efficient and tailored customer experience.
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