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Work Background
Bite DigitalDirector
Oct. 2022
The New World Trading CompanyDigital Performance Manager
Jul. 2022Sheffield, England, United Kingdom · HybridI was brought in to curate and manage the implementation of all SEO, PPC, social media, CRO / UX and analytical strategies. Working alongside the wider marketing team, we are responsible for 9 separate brands, each with seven-figure budgets. My key achievements are: Implementing an awareness campaign that generated 4.4 x the expected reach, reaching over 4 million people, under budget. Crafting a Black Friday campaign that generated 4.8 ROAS. Conducting training events for and managing a team of 30+ social media and business development professionals. Overhauling the conversion tracking strategy, for all brands.
Prototype CreativeDigital Lead
Oct. 2021 - Sep. 2022Rotherham, England, United Kingdom · HybridSkills: Customer Relationship Management (CRM) · Advertising Campaigns · Keyword Research · Pay Per Click (PPC) · Paid Search Campaigns · Google Sheets · Key Account Management · B2C Marketing · Email Marketing · Analytics · Market Analysis · Google Search Console · Budgeting · Business-to-Business (B2B) · Facebook Marketing · Google Ads · Social Media · Public Relations · Advertising Strategy · Copywriting · Google Analytics · Facebook Ads · Search Strategy · Budget Management · Conversion Rate Optimisation · Skill Development · Search Engine Optimization (SEO) · SEMrush · Data Analysis · Paid Advertising · Marketing Strategy · Web Content Writing · Project Management · Ahrefs · Digital Marketing · Campaign Strategies · Social Media Marketing · Client Communication · On-Page Optimization · B2B Marketing Strategy · Paid Media Strategy
Prototype CreativeDigital Marketing Co-Ordinator
Jul. 2020 - Oct. 2021Rotherham, England, United Kingdom · HybridHead of digital affairs for both the agency and their clients, I managed to build the digital marketing arm of the business into its very own entity from scratch. I oversaw lead acquisition, budgets, strategy and implementation for all SEO, PPC, CRO, social media and copywriting services, working alongside billion-dollar, multi-lingual organisations on international campaigns. My key achievements are: Managing the curation and growth of the digital department, from concept to launch. Doubling organic conversions, in my first 6 months. Hiring and mentoring my own team of professionals, where we developed a highly regarded reputation, over a relatively short period of time.
Places LeisureContracts Marketing Manager
Dec. 2019 - Jul. 2020Rotherham, England, United Kingdom · HybridI was the sole marketing personnel for 10 leisure sites and across 3 client contracts. Managing all online and offline campaigns at a site level, I increased lead generation by 140% within 3 months of starting the role and generated ideas that were rolled out nationally. My key achievements are: Being promoted to Contracts Marketing Manager, within 3 months of starting the role. Increasing social media engagement, by over 1,300% during lockdown, as we pivoted to offering online content. Developing a team of on-site marketing champions.
Places LeisureContracts Marketing Assistant
Sep. 2019 - Dec. 2019Rotherham, England, United Kingdom · HybridSkills: Customer Relationship Management (CRM) · Advertising Campaigns · Google Sheets · Key Account Management · B2C Marketing · Email Marketing · Analytics · Market Analysis · Google Search Console · Google Ads · Social Media · Public Relations · Copywriting · Google Analytics · Facebook Ads · Budget Management · Conversion Rate Optimisation · Search Engine Optimization (SEO) · Paid Advertising · Marketing Strategy · Web Content Writing · Digital Marketing · Campaign Strategies · Social Media Marketing · On-Page Optimization · Content Management
J D WetherspoonTeam Lead
Jan. 2016 - Sep. 2019Sheffield, England, United Kingdom · On-site
Rotherham HospiceEvents & Marketing Assistant
Jan. 2011 - Sep. 2015Rotherham, England, United Kingdom · On-siteI assisted the fundraising team in managing the events calendar, alongside generating content for press releases, social media and other POS marketing materials.
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