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Work Background
Anna ZúñigaCreative Strategist & Project Manager
Jan. 2023United States-Leading the development and implementation of comprehensive marketing and social media content strategies while managing digital projects and overseeing remote teams of contractors (including designers, editors, and marketers) to ensure timely delivery of content creation, online course development, and overall marketing initiatives for a personal development company (www.riseuppathfinder.com). - Developed comprehensive social media content strategy for a PropTech startup CEO, enhancing personal brand visibility and thought leadership positioning. - Implemented a streamlined content review process using Monday.com, improving collaboration efficiency between agency, videographer, and client by 40%. - Directed high-stakes investor event (Multitaskr Keynote 2023), including speech writing for 6 executives, coordinating rehearsals, and managing investor relations.
MultitaskrExecutive Assistant To Chief Executive Officer
May. 2022 - Dec. 2022- Orchestrated complex calendar management for C-suite executives, increasing productivity by streamlining scheduling processes and prioritizing high-value interactions. - Served as the primary communication gateway for the CEO, distilling extensive information into actionable briefs for investor meetings and strategic decisions. This resulted in a 25% reduction in prep time for executives and a reported 40% increase in meeting effectiveness. - Spearheaded planning and execution of high-visibility company events and conferences, consistently achieving 95%+ attendee satisfaction rates while reinforcing brand values. - Implemented strategic communication tools and processes for C-suite updates, increasing transparency and alignment across the organization. This resulted in a 40% improvement in team awareness of executive priorities and a 30% reduction in redundant information requests.
PecculiarFounder
Mar. 2022Tijuana, Baja California, Mexico- Launched and currently managing a wellness brand offering teas and crystals, validating market demand through pop-up events and educational presentations on integrating products into daily self-care routines. - Designed and implemented an e-commerce website and blog ('La Gaceta Alternativa'), currently serving Tijuana and San Diego markets with plans for nationwide expansion in Mexico. - Spearheading organic social media marketing efforts on Instagram and Facebook to build brand awareness and community engagement.
MultitaskrHead of Customer Success
Sep. 2021 - May. 2022San Diego, California, United States- Spearheaded the creation of a customer-centric success department from inception, developing comprehensive strategies to enhance customer experience across all touch-points. - Conducted pioneering customer journey mapping, identifying critical communication gaps and implementing targeted SOPs, resulting in a 40% improvement in customer satisfaction scores and a 60% reduction in response times. - Developed and executed a strategic 'rescue plan' for frustrated customers experiencing project delays, transforming potential detractors into brand ambassadors. This initiative, coupled with a standardized communication library for Project Coordinators, significantly improved customer satisfaction by 35%.
MultitaskrSocial Media Content Manager
Sep. 2020 - Aug. 2021- Developed and executed an organic social media strategy centered around the CEO's industry podcast, resulting in a 50% increase in engagement and positioning the brand as a thought leader in the PropTech space. - Identified a strategic pivot opportunity, shifting focus from homeowners to realtors as brand ambassadors, effectively expanding the company's reach to multiple homeowners per connection.
energie·fuel groupStrategic Account Manager
Mar. 2018 - Jul. 2018Greater San Diego Area- Onboarded new members and trained them on how to use the proprietary fuel card management platform. - Supported CEO and Director of Finance with billing, accounts payable, general administration duties, as well as customer service and troubleshooting.
Una Agencia CreativaFounder
Oct. 2016 - Sep. 2020Tijuana Area, Mexico- Developed and executed comprehensive content and brand awareness strategies for female-led businesses, resulting in an average 40% increase in social media engagement and a 25% boost in client acquisition for a barre studio and an organic produce store. - Implemented budget-friendly marketing tactics for small businesses, leveraging user-generated content and local partnerships, which led to a 30% reduction in marketing spend while maintaining growth trajectories. - Empowered women founders with practical digital marketing skills through personalized training sessions, covering phone photography, content scheduling, and automation, resulting in a 50% improvement in their independent content creation capabilities.
Restaurantes FMCOO and Co-founder
Feb. 2015 - Dec. 2016Tijuana Area, Mexico- Spearheaded market research, lead profiling, sales promotions, events, and direct sales. - Handled day-to-day operations as well as content management and community activations. - Raised $50k in funds for marketing and product development.
HUB STNGeneral Manager & Lead of Community
Feb. 2014 - Jul. 2015Tijuana Area, MexicoHUB STN is Tijuana's first binational coworking space focused on integrating entrepreneurs from the Calibaja region to share ideas, network and collaborate. Built on Tijuana's old turistic terminal and Mexicoach bus station, it was located on the heart of downtown Tijuana and is an active initiative of the Tijuana's downtown district reactivation, promoting local talent in art, entertainment and technology. In this role, I: - Managed office operations including co-working memberships, leasing, accounting, general administration and events. - Achieved 100% occupancy of office space through community activations such as meetups, startup talks and hackathons.
CETYS Universidad TijuanaMarketing Manager - Southern California Promotion and Enrollment
Feb. 2011 - Feb. 2014Greater San Diego Area- Developed partnerships with 20 high schools in the Southern California Region. - Surpassed the quota for the SoCal market by an average of 13 students for three consecutive years, resulting in an additional $110,000 in enrollment revenue per year.
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