The Barre CodeRegional Director
Jun. 2015 - Jul. 2016Greater Denver AreaManaged and operated every aspect of the Downtown Denver location from site selection, to buildout, to day to day operations including supervision and training of 17 staff. Conceptualized, directed and executed marketing strategies and events for this startup including community outreach, digital marketing materials, print collateral, social media campaigns and street marketing. Organized community outreach events several times a month both inside and outside the studio, working with local businesses to coordinate raffles, onsite giveaways, etc. Managed local MindBody cloud software database, pulling reports relevant to client outreach campaigns, marketing strategy and overall studio performance. Successfully created and executed Denver’s first fitness week. Hand selected 9 local studios to participate, created custom brand, website and print materials. Launched a campaign that included television appearances, blogger events and press releases.