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Work Background
AECOMMarketing and Graphics
Jun. 2017 - Jun. 2020Greater Denver Area
The Barre CodeRegional Director
Jun. 2015 - Jul. 2016Greater Denver AreaManaged and operated every aspect of the Downtown Denver location from site selection, to buildout, to day to day operations including supervision and training of 17 staff. Conceptualized, directed and executed marketing strategies and events for this startup including community outreach, digital marketing materials, print collateral, social media campaigns and street marketing. Organized community outreach events several times a month both inside and outside the studio, working with local businesses to coordinate raffles, onsite giveaways, etc. Managed local MindBody cloud software database, pulling reports relevant to client outreach campaigns, marketing strategy and overall studio performance. Successfully created and executed Denver’s first fitness week. Hand selected 9 local studios to participate, created custom brand, website and print materials. Launched a campaign that included television appearances, blogger events and press releases.
Denver Fitness WeekFounder
May. 2015Denver, COInspired by Denver's thriving fitness scene, Denver Fitness Week aims to highlight Denver's top boutique fitness studios by offering our community access to discounted classes all week long.
AECOMMarketing Manager and Graphic Designer
May. 2009Greenwood Village, Colorado, United States
AECOMMarketing Manger + Graphic Designer, Mountain Northwest District
May. 2009 - Jun. 2015Greater Denver AreaManages staff and resources for the Mountain Northwest District while also providing graphic design, branding, web design, digital marketing, proposal generation and strategy and presentation coaching. Tracy has a multidisciplinary approach to marketing, drawing from her wide range of skills to consistently come up with powerful ideas that capture the attention of the client. One of Tracy’s unique abilities is managing people, schedules and deadlines with composure and logic while still maintaining a fun and stress-free environment. Tracy’s main goal is to continually learn from the people around her, enabling her to constantly grow while also advocating team work.
AECOMMajor Pursuits and Marketing
May. 2009 - May. 2009Denver, Colorado
Santa Clara UniversityWomen's Novice Rowing Coach
Oct. 2008 - Jun. 2009Coached and mentored a group of 20 collegiate D1 athletes at Santa Clara University. Ran practices, weight lifting + fitness programs, coordinated schedules and events, and prepared the team for their transition to varsity rowing.
Brookstreet Company LLCCreative Director
Sep. 2007 - Sep. 2010Manage all aspects of marketing, business development, design, and printing
Create and implement marketing strategies
Designed company and subsidiary logos
Work with partners to develop brand image
Designed website www.brookstreetcompany.com
Pivot InteriorsMarketing Assistant
Jun. 2006 - May. 2008I began my work at Pivot Interiros as an Intern in Sales and Marketing. I was approached by the Marketing team to join on as the assistant to the Marketing Manager and Senior Graphic Designer after college. Three months after hire, I took over both of my mentors' roles as they both became pregnant. I successfuly managed the department for more than 5 months and learned a tremendous amount of information!
Red Bull North AmericaField Marketing
Jun. 2006 - Jun. 2007Educated consumers in the field over the benefits of our product. Also represented Red Bull at many national events such as the Red Bull Air Race and US Moto GP. Often dealt with consumer objections or complaints and created marketing strategies to reach out to new demographics.
Santa Clara University Women's RowingNCAA Division I Athlete
Sep. 2003 - Jun. 20072003 capitan and MVP, 2005 MVP and capitain, 2006 All West Coast Conference Team, 2007 Most Inspirational Rower and capitan. In my 4-years of rowing my team finished in the best standings of any previous team in the history of Santa Clara Univeristy Women's Rowing, taking 2nd place in the WCC Conference and 4th place out of 117 at the 2007 Dad Vail Regatta in Philadelphia, PA.
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