Artem Smirnov - Innovation Manager,

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Work Background

InteticsInnovation Manager

Feb. 2022Naples - Chicago - London - Dusseldorf - Minsk - Kyiv - Kharkiv - Lviv - Krakow- Identifying emerging trends, technologies, and market opportunities, leveraging these to benefit Intetics and clients. - Developing and implementing comprehensive marketing strategies, enhancing company visibility and business activities. - Leading a team of marketing professionals, ensuring timely and budget-compliant delivery of projects. - Managing marketing budget, tracking all expenditures, and confirming cost-effectiveness. - Conducting market research and identifying requirements for current and future products. - Overseeing brand development, ensuring consistent brand image and message. - Establishing strategic partnerships to enhance market presence. - Developing customer relationship management processes, improving customer satisfaction and loyalty. - Monitoring performance metrics and KPIs, evaluating marketing strategies' effectiveness. - Leading digital marketing strategy development, including SEO, SEM, email marketing, and social media. - Collaborating with cross-functional teams, generating new ideas and solutions. - Managing relationships with external partners, including technology vendors, startups, and academic institutions. - Developing a solid understanding of Intetics' industry and competitive landscape. - Promoting a culture of innovation within the organization. - Managing the innovation pipeline and assessing projects for feasibility, market potential, and business impact. - Presenting new ideas, projects, and initiatives to stakeholders. - Ensuring timely delivery of innovation projects and maintaining budget and quality standards. - Continuously monitor and evaluate the success of innovation projects and make necessary adjustments. - Handling various marketing tasks, from creating promotional videos to forming marketing campaigns. - Working with artificial intelligence tools like ChatGPT, BlueWillow, MidJourney, and others. - Compiling and presenting marketing and analytical research.

InteticsTalent Acquisition Team Lead

Feb. 2022 - Jun. 2023Naples - Chicago - London - Dusseldorf - Minsk - Kyiv - Kharkiv - Lviv - Krakow- Led and managed a team of 9+ recruiters, providing mentorship and guidance to help them grow their skills and achieve their goals. - Collaborated with hiring managers to design and implement an efficient hiring process, ensuring job requirements were clear and well-defined. - Conducted OSINT to find potential candidates, including researching social media profiles, online forums, and other relevant sources. - Focused on sourcing and selecting top talent for cryptocurrency projects, including identifying candidates with relevant skills and experience. - Developed processes for interacting with crypto-enthusiasts, as well as worked with a mining pool and miners to attract top talent in the industry. - Communicated with hiring managers to clarify job requirements and found the best sources for hiring, posting, and promoting job openings. - Created and posted job descriptions on job boards, ads, career portals, and other relevant platforms. - Organized the interviewing process with candidates, combining various methods such as structured interviews, technical assessments, and behavioral questions. - Took the initiative to improve the hiring process and flow where needed, working closely with the People Ops and Culture teams to ensure a smooth hiring and onboarding experience for new hires. - Promoted the company's reputation by building relationships with candidates and ensuring a positive candidate experience. Domain areas: - Software development: creating software for various industries and domains, including finance, healthcare, transportation, e-commerce, and others. - Software testing - Artificial intelligence and machine learning - Cybersecurity - Business analysis - Mobile development - Internet of Things (IoT) - Cloud technologies

UpworkDigital Marketing Manager

Nov. 2017 - Feb. 2022United States- Led and managed a team of 7+ marketers, providing mentorship and guidance to help them grow their skills and achieve their goals. - Develop and implement digital marketing strategies, including SEO/SEM, email marketing, social media, and display advertising campaigns tailored explicitly for the gambling, betting, and crypto industries. - Design, build, and maintain a robust social media presence, engaging with communities relevant to the gambling, betting, and crypto sectors. - Measure and report on the performance of all digital marketing campaigns, assessing against ROI and KPIs specific to the gambling, betting, and crypto markets. - Identify industry trends and insights in gambling, betting, and crypto, and optimize marketing spend and performance based on these insights. - Brainstorm new and innovative growth strategies that resonate with audiences in the gambling, betting, and crypto industries. - Plan, execute, and measure experiments and conversion tests tailored to users' gambling, betting, and crypto behavior patterns. - Collaborate with internal teams to create landing pages and optimize user experiences that cater specifically to the interests and habits of customers in the gambling, betting, and crypto industries. - Utilize strong analytical skills to evaluate end-to-end customer experiences across multiple channels and touchpoints within the gambling, betting, and crypto ecosystems. - Define conversion points and optimize user funnels for gambling, betting, and crypto customers. - Collaborate with agencies and other vendor partners specializing in gambling, betting, and crypto. - Stay ahead of emerging gambling, betting, and crypto technologies, providing thought leadership and advising on adoption where appropriate.

UpworkTalent Acquisition Manager

Sep. 2018 - Jul. 2021- Lead Talent Acquisition team (5+ people): inspire them, be a mentor, help them grow, etc.; - Collaborate with the hiring managers to design an adequate hiring flow; - OSINT; - Search and selection of developers for cryptocurrency projects; - Developing processes for interacting with crypto-enthusiasts; - Working with a mining pool and miners; - Communicate with the hiring managers to clarify the job requirements; - Find the best sources for hiring, posting, and promotion of job openings; - Create and post job descriptions on job boards, ads, career portals, etc.; - Organize the interviewing process with candidates, combining various methods (e.g., structured interviews, technical assessments, and behavioral questions); - Take the initiative to improve the hiring process and flow where it is needed; - Communicate with the People Ops and Culture teams to ensure the hiring and onboarding processes are well-designed and correctly implemented; - Promote the company's reputation.

Административный ресурсDigital Marketing Manager

Aug. 2019 - May. 2021- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. - Design, build, and maintain our social media presence. - Measure and report the performance of all digital marketing campaigns and assess against goals (ROI and KPIs). - Identify trends and insights, and optimize spend and performance based on the senses. - Brainstorm new and creative growth strategies. - Planned, executed, and measured experiments and conversion tests. - Collaborate with internal teams to create landing pages and optimize the user experience. - Utilize the analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints. - Instrument conversion points and optimize user funnels. - Collaborate with agencies and other vendor partners. - Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Административный ресурсTalent Acquisition Specialist

Aug. 2019 - Apr. 2021Belarus- Collaborate with recruiters to determine sourcing strategies to attract talent or required skill sets - Build talent pipelines for identified functions and critical positions that meet current and future talent needs - Uncover high-quality talent using advanced search techniques: Boolean search on internet portals, social media, LinkedIn, job boards, participation in networking events, contact lists, referrals, blogs, and industry directories. - Develop and use the network of professional contacts - Reach out to and phone screen potential candidates based on talent needs that might also include candidate skill assessment and interest in the position or organization - Assist recruiters in interview scheduling and candidate preparation - Maintain job advertisements (LinkedIn, job boards) - Utilize and maintain ATS with a high level of accuracy

TBWA\CorporateGraphic Designer

Sep. 2017 - May. 2019- UX/UI design. - Creating graphic content. - Creating advertising content.

AdobeCreative Producer | Project Manager

Sep. 2014 - Jan. 2019- Full cycle of video content creation - Project life cycle management, support of each stage, control. - Organization of teamwork: setting the workflow, prioritizing tasks, tracking deadlines. - Interaction with customers, negotiation.

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