Arda Kutlu - B2B marketing and Ecommerce Senior Manager, Schneider Electric

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Work Background

Schneider ElectricDistribution Channel Manager Gulf Region

Jul. 2021Dubai, United Arab EmiratesLeading the distribution channel for the Gulf region (UAE, Qatar, Bahrain, Kuwait and Oman), most strategic go to market for the Gulf region. Defining and deploying the whole Transactional business strategic initiatives to animate the Distributors, Retailers, Resellers, Interior Designers, Home Builders and E-tailers in the respective region. Leading MDF Leading e-commerce for whole Gulf region Leading a digital transformation project to follow-up Distributor stock and business review. Managing marketing budget for the whole Transactional Business

Schneider ElectricHome & Distribution Category Marketing Manager for India, Middle East and Africa

Apr. 2020 - Jul. 2021Grenoble, Auvergne-Rhone-Alpes, FranceIndia area added to previous role (to realize ambitious country expectations), 7 clusters (areas), functionally managing 15 people, representing ~200 M€ turnover. • New product launches, adapt pricing and deploy offer segmentation (per application, optimum/medium) • Support and challenge business performance and organizational transformations • Monthly demand follow-up and coordinate with Supply Chain to verify supply

Schneider ElectricHome & Distribution Offer Category Marketing Manager Middle East & Africa

Mar. 2019 - Apr. 2020Grenoble Area, FranceDeploying strategic initiatives from Global Business Unit in 6 clusters (areas), functionally managing 13 people, representing ~150 M€ turnover. • New product launches, adapt pricing and deploy offer segmentation (per application, optimum/medium) • Support and challenge business performance and organizational transformations • Monthly demand follow-up and coordinate with Supply Chain to verify supply

AKMAN ENERGY SYSTEMS LTDSales and Test Engineer

May. 2010 - Dec. 2010In charge of field sales and responsible engineer on commissioning jobs. • Selling Medium Voltage protection relays • Responsible engineer during on-site commissioning missions coordinates with local utility authorities

EMA ELECTROMARKET A.SSales Engineer

Mar. 2010 - May. 2010In charge of field sales for industrial segment customers.

MIDDLE EAST TECHNICAL UNIVERSITYStudent assistant

Sep. 2009 - Jan. 2010Responsible of the laboratory activities for the course "Power Electric Motors"

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