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Network Power<100 people
Roles
🔥66%
Startup Founder
✨66%
Business Owner
🧑🔬66%
Engineer
Geos
🇧🇷33%
Brazil
🇺🇸33%
United States
Work Background
The Miracle MultimediaWriter and Owner
Aug. 2024Brazil, São PauloI am a passionate writer of e-books about my personal and professional life. I am writing to achieve my life´s purpose, which is to use my knowledge to understand people´s behavior, then think, feel, and act, and teach what I know to others to help them in their transformation process to achieve their dreams and contribute to a better, more prosperous, and sustainable World. I have written three e-books:
1) Profit with Airbnb: Create persuasive ads and offer amazing experiences to generate extra income or financial freedom. This was the best seller on August 29, 2024, at Amazon.
2) The Power of Empathy: How can we overcome fear, connect emotionally with someone, and feel more powerful in just a few days?
3) The Power of Persuasion and Mental Triggers: Learn how to use seven easy principles to persuade someone now.
Faculdade SebraeAssociate Professor
Aug. 2022 - Dec. 2023São Paulo · On-siteResponsible for teaching undergraduates quantitative methods (applied statistics, quantitative methods, principles of quantitative analytics), market research, and introduction to management through face-to-face classes with an active methodology using Excel, Statplus, and statistical software (SPSS, Jamovi, GPower, and PLS). Field research practical experience to apply data collection and analysis knowledge through structured questionnaires, experiments, or a semi-structured script for in-depth interviews. Research objective, planning, sample and data collection, results and analysis of experimental design (descriptive statistics, hypothesis testing, and analysis of variance), or survey (descriptive statistics, hypothesis testing, and multiple linear regression), and research presentation. Author of e-book for Administration EAD: principles of quantitative analytics and applied quantitative methods.
Centro Universitário Belas Artes de São PauloInvited Professor
Aug. 2020 - Jul. 2021São Paulo, BrasilInvited professor of Belas Artes to teach the postgraduate courses: Planning and Implementation of Strategy and Resource Management in Projects in the first semester of 2021; and online graduate courses in the second semester of 2020: Strategic People Management, Quality Management Systems, and Standardization and Certifications. Responsible for conducting live classes, using an active methodology of teaching and case studies, and preparing and correcting activities. Experience with the Moodle platform. Author of five e-books for online graduation courses: Project Management; Multidisciplinary Integrator Project - Strategy and Business Model, in 2020; Strategic Planning and Decision Making; Business and Process Management; and Vision and Strategic Thinking, in 2021.
FAM OficialCourse Coordinator and Professor
May. 2019 - Apr. 2020São Paulo, São Paulo, BrasilLead teachers, assembling teacher assignments, and develop and review teaching plans for undergraduate e-books. Redesign the teaching plans and structure of postgraduate courses. Guide students about doubts and solve students' complaints. Collaboration with a multidisciplinary team to improve courses. Periodic meetings with the collegiate. Preparation of MEC forms for distance courses in administration, marketing, process management, and commercial management. Preparation of the pedagogical project for the distance learning administration course. Structure and document the entire process of MEC´s recognition for the distance learning administration course. Experience with the Canvas platform. I resigned to focus on research and writing e-books on strategy and management.
FMU OnlineCourse Coordinator and Professor
Feb. 2018 - May. 2019São Paulo, Brasil
Universidade Anhembi MorumbiCourse Coordinator and Professor
Aug. 2017 - Jan. 2019São Paulo, São Paulo, Brasil
Centro Universitário FEIAssociate Research Fellow
Aug. 2016BrazilExperience conducting randomized laboratory experiments, surveys, case studies, in-depth interviews, bibliometrics, and systematic reviews related to entrepreneurship, strategy, sustainability, marketing, consumer, and leader psychology. Data analyses through structural equation modeling, regression, ANOVA, multiple case studies, content analyses, and bibliometric analysis (citation and co-citation analysis of social network). Excellent skills in writing and publishing articles in scientific journals and presenting papers at international and national conferences. International experience conducting consumer behavior randomized experiment research at Arizona State University, in Tempe, AZ, USA.
Results achieved: 111 citations from six peer-reviewed articles, seven eBooks, and one chapter book; 41 conference papers publications and 34 conference presentations (nationals and internationals); 7 reviews for journals and 22 times as conference's reviewer with 60 papers reviewed; five times conference coordinator, and 67 research supervisions of MBA monographs.
AirbnbIndependent Entrepreneur
Jul. 2014Brazil, São PauloEntrepreneur and super host at Airbnb — consumer marketing insights through customer experience, persuasion, relationship marketing, competitive aggressiveness, and special services.
Results achieved: My property is a favorite among guests, based on reviews, ratings, and reliability with over 381 guest reviews with an average of 4.9 out of 5.0, corresponding to 98% total satisfaction showing an excellent user experience. In 2024, profits grew 54.8% compared to 2023. Airbnb's performance is much better than traditional long-term rentals: this business has generated an average net profit of 40.3% higher than long-term.
Fundação Getulio VargasInvited Professor of MBA in Company
Jan. 2014 - May. 2016São Paulo, Brasil
B2 Comércio de Refeições MEBusiness Partner and Manager
Sep. 2009 - Dec. 2013Brazil, São PauloFollow up and management of financial routines, concerning cash flow management, invoice provisions, calculation of commissions, data collection, and preparation of industry performance documents, tables, and graphs for positioning to the Senior Management. Results achieved: average annual growth of 10% (in net profit) from 2010 to 2013, leaving a situation of loss in previous years. The strategy used was to restructure the business structure, reduce costs, and increase sales through banner advertising and aggressive price competition to attract consumers.
ValeSenior Business Analyst
Jan. 2008 - Jul. 2009Coordination and control of operational and financial routines, concerning cash flow management, monitoring of budget x realized, accountability and calculation of results, data collection, and preparation of reports, tables and performance graphs of the sector of the various coal operations outside Brazil (Australia, China, and Mozambique) for positioning to senior management. Results achieved: I was one of those responsible for the integration of the Australian coal company acquired by Vale S.A. in April 2007 with the various corporate areas of Vale in Brazil.
ValeBusiness Analyst
Oct. 2005 - Jan. 2008Brazil, Rio de JaneiroMarket intelligence, regarding the economic and financial analysis of companies, as well as strategic analysis of various sectors and markets that Vale wished to enter and which could have a substantial impact on the company's business to position itself on the Board. Results achieved: promotion with a salary increase of 64.2%.
ValeFinancial Analyst
Jul. 2002 - Oct. 2005Brazil, Rio de JaneiroControl all operations in reais, offshore and aluminum derivatives of the Back Office, accountability and calculation of results, data collection, and preparation of reports, tables, and graphs of performance of the sector for positioning to the Senior Management. I analyzed and implemented the restructuring of the internal control caused by Sarbox in the Back Office. Results achieved: I increased the productivity of the department's management report by 25% and the efficiency of the entire business process by 35%, using a process improvement strategy. I had 93% approval in the individual performance evaluation.
ValeTrainee
Jul. 2001 - Jul. 2002Brazil, São LuísManagement of engineering projects, planning, technical analysis of proposals, service specifications, and auditing at Vale's Engineering Management in São Luís – MA. Results achieved: 90% performance evaluation.
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