Andrea Rivera

Growth associate Senior @Interbank

💸 Marketing📝 Influencer or Blogger👍 Sales & BizDev🧨 Consulting🏦 Finance🏐 Sports🎓 Student

Im a seasoned professional currently serving as a Senior Growth Associate at Interbank Company. I have an extensive background in the banking and finance industry, demonstrating exceptional skills in commercial planning, business development, and marketing strategies. Prior to my role at Interbank, Andrea held positions in reputable national and international companies, developing expertise in boosting company growth and profitability. Noted for critical thinking and problem-solving skills, I have been instrumental in driving innovation and process improvements in every organization she has been part of. She holds a degree in International Business and Management and a specialization in Product Management, further solidifying her knowledge and understanding of the banking and retail sector. Outside of the professional life, I have a keen interest in research and trends.

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Network Power<100 people

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Investor & VC

🔥100%

Startup Founder

💸100%

Marketing

Geos

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South Africa

Work Background

InterbankAnalista de Producto Banca Retail

Apr. 2022Lima, PerúDesign and implementation of monthly commercial campaigns (performance), and management of 360 brand campaigns (awareness + performance) of digital savings sales products. Management of actions and initiatives in conjunction with stakeholders to offer the best value proposition for savings and benefits products. Budget management for regular campaigns, Brand campaigns and other activities in the area. Strategy design focused on attracting, educating and retaining new customers and stock. Database management and analysis through the SQL tool. Pilots and tests of new strategies at the level of incentives, and communication to enhance sales and balance indicators. Coordination with different areas for all issues related to deposit products (savings accounts and digital benefits), in terms of new initiatives, technological developments, UX improvements, among others.

TRANZACTSales Operations Manager / Analista de operaciones comerciales

Sep. 2020 - Apr. 2022Lima, PerúAs a Sales Ops Manager, I am in charged of coordination with the sales force, directors and managers on sales, decision taking and others with the main objective of making the sales of the company more efficient. Maintenance and responsible of the data base of the sales force in the company and Commercial planning for the commercial campaigns through the year. Elaborate reports for the commercial campaigns with excel and Power BI. Support on different projects related to Sales and Operations. I work 100% in English and with a multicultural team and environment, reporting to USA.

Corredores de Seguros FalabellaPracticante de Producto (Internship)

Sep. 2019 - Sep. 2020As a product intern, I was in constant communication and coordination with various areas of the company to provide support regarding product issues and with insurance companies. Participation on the first digital products development and launch. Analyze market trends to identify opportunities to launch products or improve current ones. Design commercial campaigns as part of the strategy to generate an increase in sales through all sales channels, among other functions.

WabuCampus Director

Aug. 2019 - Feb. 2020Como freelance, tuve una gran experiencia con la app universitaria más grande de Perú, WABU. Formé mi equipo de 4 embajadoras de Campus, en el Campus UPC San Isidro, juntas planteamos campañas comerciales, estrategias y participamos de activaciones, con merchandising en la universidad. El principal objetivo fue generar conversión de la app Wabu, a través del incremento de descargas de la app. Logramos ser el campus con mayor % de descargas gracias a las acciones de mkt y activaciones.