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Work Background
NAIL ReserveChief Executive Officer
Mar. 2024New York, USA- Agile Leadership: Championing Agile principles across the organization by fostering a collaborative environment, supporting Scrum teams, and ensuring alignment with Agile values to enhance team performance and deliver value.
- Strategic Planning: Leading cross-functional teams to develop and execute long-term plans that align with business goals and agile methodologies.
- Product Development Leadership: Collaborating with product owners and teams to deliver high-quality, innovative products while prioritizing backlogs and ensuring alignment with stakeholder expectations.
- Team Empowerment: Coaching teams on agile best practices, promoting continuous improvement, and removing impediments to enable smooth sprint execution.
- Process Optimization: Identifying and implementing process improvements to streamline workflows, enhance efficiency, and increase value delivery.
- Stakeholder Collaboration: Serving as a liaison between teams and stakeholders, ensuring clear communication and alignment on project goals and priorities.
- Risk and Issue Management: Proactively identifying risks, facilitating mitigation strategies, and resolving conflicts to maintain project momentum.
- Metrics and Reporting: Utilizing agile metrics (velocity, burndown charts, etc.) to track progress, inform decision-making, and communicate team performance to stakeholders.
- Continuous Learning: Staying updated on agile frameworks, tools, and techniques to foster a culture of innovation and adaptability within the organization.
- Team Development: Mentoring and coaching team members to build skills, improve collaboration, and achieve professional growth within an agile environment.
LiveBetterMDOperations Manager
Nov. 2023 - May. 2024New York, USAProject Based Position
• Helping the optimization of the business scaling-up process.
• Reevaluating the in-use software solutions and adapting these to the new needs of a growing business.
• Gathering user feedback in order to building design documents that helped customize the internal software solutions.
• Successfully identifying, managing and assessing risks and impediments which might impact the favorable outcome of the product delivery.
• Working with different teams to achieve company's goals (suppliers,
warehouse, collaborators, etc.).
• Initializing internal documentation flow that would facilitate knowledge transfer.
• Experienced in auditing, analyzing operational processes and expense controls
and managing regulatory compliance for products
Vanity BaeDirector of Operations
Aug. 2022 - Oct. 2023New York, United StatesProject Based Position
• In charge of recruiting, building, training, managing teams and encouraging speak-up culture
• Acting as Scrum Master for teams and introducing the Agile mindset • Conducting sprints, daily stand-up meetings and other ceremonies along with brainstorming sessions in order empower team members and to encourage new ideas. • Helping teams focus on creating high-value Increments that meet the Common Definition of Done
• Identifying, managing and assessing risks and impediments which might impact the success of the product delivery
• Researching and integrating work management software in company’s workflows (ex. Trello, Jira, Confluence) to facilitate the teams’ work.
• Working with different teams to achieve the company’s goals (suppliers, warehouse, outreach, customer care, designers, IT teams, accountants, collaborators, etc)
• Exploring new technologies and sale funnels that can improve revenue such as Amazon, Walmart, Customer Loyalty Programs, SMS marketing and integrating these programs & technologies with the IT team.
• Continuously engaging change requests on proprietary software in order to adapt to emerging customer needs. • Co-planning of annual budgets, operational standards and strategic business goals.
• Auditing and analyzing revenue targets, operational processes and expense controls.
• Oversee advertising management and allocating the budget based on analytics reports.
• Closely working with team members & management on implementing new plans and policies
• Managing regulatory compliance for products.
4.5.6Influencer Marketing Manager
Aug. 2021 - Nov. 2021FranceProject Based Position
- In charge of recruiting the Social Media Coordinators for the brand
- Social Media Team trainer & evaluator - Developing guidelines and managing the work of my team
- Cultivation of leads and sales
- Provided the evaluation and approval of collaborations
- In charge of the content calendar and planning specific marketing campaigns.
- Acted as scrum master for the Social Media team
From The ReserveMarketing Team Lead
Nov. 2020 - Sep. 2021New York, United States• Talent Management: Recruited, trained and coached successful marketing teams
• Acted as Scrum Master within Marketing teams and introduced the Agile mindset (worked with Scrum & Kanban)
• Conducted sprints, daily stand-up meetings and other ceremonies along with brainstorming sessions; providing leadership, coaching and empowering team members.
• Identifying, managing and assessing risks and impediments which might impact the success of the product delivery
• Developed and implemented with the help of teams, brand strategies within allocated budget • Developed marketing solutions and ensured implementation according to specifications.
• Measured effectiveness of all relevant marketing activity using analytics and tracking KPIs. Communicate and present insights to key stakeholders at different levels
• Oversee outbound and inbound marketing (events, direct marketing, email marketing etc.) and prepare all channels to support those programs
• Providing expertise on campaign tagging and additional on-site tracking
• Manage all aspects of Business-to-Business and Business-to-Customer online marketing strategy and execution
• Use metrics to prioritize and make decisions, evolving and adjusting digital strategies
From The ReserveOperations Manager
Oct. 2020 - Oct. 2023New York, United States• In charge of recruiting, building, training, managing teams and encouraging speak-up culture
• Acting as Scrum Master for teams and introducing the Agile mindset • Conducting sprints, daily stand-up meetings and other ceremonies along with brainstorming sessions in order empower team members and to encourage new ideas. • Helping teams focus on creating high-value Increments that meet the Common Definition of Done
• Identifying, managing and assessing risks and impediments which might impact the success of the product delivery
• Researching and integrating work management software in company’s workflows (ex. Trello, Jira, Confluence) to facilitate the teams’ work.
• Working with different teams to achieve the company’s goals (suppliers, warehouse, outreach, customer care, designers, IT teams, accountants, collaborators, etc)
• Exploring new technologies and sale funnels that can improve revenue such as Amazon, Walmart, Customer Loyalty Programs, SMS marketing and integrating these programs & technologies with the IT team.
• Continuously engaging change requests on proprietary software in order to adapt to emerging customer needs. • Co-planning of annual budgets, operational standards and strategic business goals.
• Auditing and analyzing revenue targets, operational processes and expense controls.
• Oversee advertising management and allocating the budget based on analytics reports.
• Closely working with team members & management on implementing new plans and policies
• Managing regulatory compliance for products.
From The ReserveResearch And Development Specialist
Apr. 2019 - Nov. 2020New York, USA• Acted as Scrum Master within the Research & Development teams and introduced the Agile methodologies (ex. Scrum & Kanban)
• Conducted sprints, daily stand-up meetings and other ceremonies along with brainstorming sessions; providing leadership, coaching and empowering team members.
• Identifying, managing and assessing risks and impediments which might impact the success of product delivery
• Create historical database and analysis system as well as numerous trading system report/analysis tools for trading/ marketing.
• Completed projects in alignment with target deadlines
• Managed individual projects simultaneously for product life-cycle development
• Performed validation and testing to support adequacy of the built product
• Generated technical documentation to facilitate product development collaboration
• Worked with management to evaluate future projects and align with critical path schedule requirements
• Reviewed all documentation for accuracy, quality and compliance
• Set timelines and coordinated deliverables for R&D projects
• Conducted extensive design of experiments to target variables of interest
The Matcha ReserveResearch And Development Specialist
Jan. 2018 - Apr. 2019New York• Acted as Scrum Master within the Research & Development teams and introduced them to the Agile methodologies (ex. Scrum & Kanban)
• Conducted the sprints, daily stand-up meetings and other ceremonies along with brainstorming sessions; providing leadership, coaching and empowering team members.
• Identifying, managing and assessing risks and impediments which might impact the success of the product delivery
• Create historical database and analysis system as well as numerous trading system report/analysis tools for trading/ marketing.
• Completed projects in alignment with target deadlines
• Managed individual projects simultaneously for product life-cycle development
• Performed validation and testing to support adequacy of the built product
• Generated technical documentation to facilitate product development collaboration
• Worked with management to evaluate future projects and align with critical path schedule requirements
• Reviewed all documentation for accuracy, quality and compliance
• Set timelines and coordinated deliverables for R&D projects
• Conducted extensive design of experiments to target variables of interest
Madam GlamDistribution Coordinator
Jan. 2017 - Jan. 2018United States- reaching out to potential collaborators, around the world, for wholesale orders and distribution
- establishing partnerships with salons and nail technicians around the world
- developed partnerships in: UK, Australia, South Africa, Canada, Spain, Germany, Hong Kong, Belgium, Iraq & India
- good control of the stock (evaluation of sales and distribution)
- providing the needed products from our company to our distributors
- carefully working with our warehouse in order to provide the best presentation of our product and a fast shipping
- product prospecting
- working close with our manufacturers - testing the products before launching, making sure we inform about the full capacities of the products
Madam GlamVisual Merchandiser
May. 2016 - Jun. 2018United States- website management using Magento
- managing the visual content of the website and social media platforms
- managing information accuracy of the website: back in stock dates, banners, sales, swatches
- working close with our designers and Merchandising team to present the best visuals for the brand
- helping the marketing team with ideas for sales and ways of reaching out to new customers
- creating content for Social Media and making sure there is a coherent product presentation on all Social Media Platforms
- providing reports based on marketing trends, new products and competition
- doing product research and helping expand our product range
- working on the product branding
Madam GlamSocial Media Coordinator
Feb. 2016 - May. 2016United States- developing the contact database; establishing and maintaining relations with bloggers and influencers on all social media platforms
- bringing new content through collaborations with bloggers, nail technicians and influencers
- raising brand awareness on Social Media
- tracking conversion rates and reporting progress
Romconect AdvertisingMarketing Assistant
Sep. 2015 - Feb. 2016Craiova- looking for potential new customers
- working in a close relation with our designer, creating advertising materials for the company
- managing the Social Media channels for the company
- doing research for the company
- cultivation of leads and sales
- SEO (search engine optimization) and generation of inbound traffic
- contribute to strategy for email marketing campaign
DigitalArt StudioImage Editor
Oct. 2012 - Apr. 2014CraiovaAlbum design, Image editing
Revista MozaiculColaborator
Jun. 2012 - Sep. 2012Craiova, RomaniaMonthly articles about art, critique and art events
Revista ArhitecturaPhoto Colaborator
Feb. 2012 - Jun. 2012Bucharest, Romania
EuroGSMPromoter
May. 2007 - Sep. 2008
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