Procter & GambleStrategy and Innovation Consultant
Apr. 2011 - Aug. 2011Cincinnati, USAMBA capstone project at Procter and Gamble - FutureWorks
As a part of a part of the winning team, I liaised with Charles Fisher, Connect & Develop Manager at P&G FutureWorks*, on strategy for Emerging Markets expansion in Health, Health and Beauty, and Energy. - Researched new business opportunities for prospective business ventures, customer base and revenue growth in the emerging market in India
- Perform market and trend analysis related to P&G’s core capabilities -Explored and analyzed new product portfolios and service categories within P&G’s core competences by leveraging the brand value
- Developed new business concepts and generated ideas for new fields of play for P&G
- Identified new fields of play for different segments and created a go-to-market strategic business plan with a revenue generation of $1 billion and a growth of 250 million new customers -Member of the winning team of the Innovation Olympics Project 2011 as recognized by P&G ***P&G FutureWorks is the corporate entrepreneurial unit within Procter & Gamble charged with developing product and service businesses that leverage P&G’s core competencies (consumer understanding, brand building, marketing, innovation, go to market strength, and scale) and expand P&G's core business units into new categories and segments in Home, Health & Wellness, Feminine Care and Beauty Products/ Technologies.