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Work Background
Brand, Digital Marketing & Growth Head - Trainman (Wholly owned subsidiary of Adani Digital Labs)
Adani Digital LabsBrand, Digital Marketing & Growth Head - Trainman (Wholly owned subsidiary of Adani Digital Labs)
Aug. 2023Gurugram, Haryana, IndiaIn my role as the Brand, Digital Marketing & Growth Head at Trainman, I own the marketing charter for the trains, devising innovative user growth strategies to increase the category's presence on and off the app. I work closely with teams to strategize and coordinate the execution of campaigns, ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic, and own media channels.
Marketing Director
TrainmanMarketing Director
Aug. 2022 - Jul. 2023Gurugram, Haryana, India
General Manager Marketing & Communications
Creative Travel India / Nepal / Bhutan / Sri Lanka / MaldivesGeneral Manager Marketing & Communications
Oct. 2018 - Mar. 2020Gurgaon, Haryana, IndiaDeveloping Marketing Strategies to accelerate growth of Creative Travel and Sub brands (Junglesutra & Signature Tours) Planning & strategising BTL and social media campaigns for Creative Travel and sub brands Planning, budget allocation, allocation of media budgets to the agencies, finalisation of media split, creatives for the campaign, End to End management of Creative Travel and Sub brands (Junglesutra & Signature Tours) Managing a team of Sr. strategist, Sr. Content writer, Sr. creative designers and Sr. Developer for end to end project delivery
Social media & Branded content consultant
Brand & Social Media ConsultantSocial media & Branded content consultant
Mar. 2018 - Oct. 2018Gurgaon, India
Associate Director - Social & Content
Havas Media GroupAssociate Director - Social & Content
Sep. 2017 - Mar. 2018Gurgaon, IndiaSpearheaded the content and social media teams (Gurgaon, Mumbai & Bangalore)
Group Head - Content
Pulp StrategyGroup Head - Content
May. 2017 - Sep. 2017New Delhi Area, India• Heading the content division of Pulp Strategy. In-charge of operations, delivery, client relationship management overall project management of creative deliveries. • Leading the Content team to ensure high quality agency deliverables that meet and exceed the client brief • Helping brands and new clients establish their presence on platforms online by providing strategic input and guidelines on their social brand persona. • Creating exhaustive social strategy plans for global, regional and local clients across various verticals. • Training the Content team and ensuring that the agency is abreast with all changes across all digital platforms. • Responsible for helping the agency and clients stay up to date with the latest changes in the social space, ensuring that the agency tests new content formats on platforms and utilizes ever-changing offerings from social and digital platforms.
Deputy Group Head - Content
Pulp StrategyDeputy Group Head - Content
Mar. 2017 - Apr. 2017New Delhi Area, India
Sr.Manager - Branded Content
Newcast - ZenithOptimedia Group I The ROI AgencySr.Manager - Branded Content
Jul. 2014 - Dec. 2016Gurgaon, IndiaHeading the Branded Content unit in Gurgaon office Providing Innovative creative & content Solutions for Digital Campaigns like Panasonic mobile , OLX, Tag Heur, Airtel Experiential Marketing Ideas to Jabong, Micromax, Nestle, OLX Providing bespoke content strategies for Digital Campaigns Making content calendar for campaigns Video content Strategy and Plan Involved in pitches and brainstorming sessions to develop the big Idea Content strategy and activation execution Digital producer for case study/pitch/award entry videos 
Digital Marketing, Branding, Social Media Consultant/Specialist
Clients in India (FMCG, Lifestyle, Real Estate, E-commerce, CRO)Digital Marketing, Branding, Social Media Consultant/Specialist
Jun. 2013 - Jul. 2014New Delhi Area, IndiaBrand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and Digital Marketing Plan Digital media buying Social Media Marketing SMO, SEM campaigns
Founding Partner
AUROMAYAAFounding Partner
Jan. 2010 - Mar. 2014New Delhi Area, IndiaHeading the Digital Media Team and providing direction to creative professionals within the eco system Driving processes & implementing tools for media planning & optimization Additionally Heading the Operations team , which is responsible for execution of campaigns internally Heading of Account & leading the team handling the entire digital marketing duties for all clients Conceptualizing and strategizing social media strategies depending on the objectives and requirements of clients. Execution of each social media campaign including content creation, network building and social profile management. Involved in resource allocation, team management and costing for all social media projects. Responsible for pitching presentations and client servicing.
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