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Work Background
FaskenMarketing & Social Media Specialist
Jan. 2025Toronto, Ontario, Canada
Aam CreativeContractor, Paid Ads Specialist
Oct. 2024New York, New York, United States
Groupe DynamitePaid Media Specialist
Jun. 2022 - Sep. 2024Toronto, Ontario, CanadaPartnered with marketing, social, PR, CRM, affiliates, SEO, consumer insights & copywriting/creative design leads to develop cross-functional activations in CAN + USA, including brand partnerships. Acquired untapped leads & net new customers for financial targets by innovating store opening and loyalty campaigns. Re-worked paid structure at the audience segment, budget & platform level, enhancing the banners through their 2024 rebrands. Identified trending content/influencer opportunities and established interrelationships for stronger engagement, reach & follow rate. Managed organization of product class feeds & the conceptualization of ads.
Mediabrands SocietyMedia Specialist
Jul. 2021 - May. 2022Toronto, Ontario, CanadaStrategized & pitched innovative social (paid & organic) solutions to deliver value for campaigns, while monitoring performance & budget delivery pacing.
Mediabrands SocietyMedia Associate
Apr. 2021 - Jul. 2021Toronto, Ontario, CanadaExecuted out-of-the-box social media campaigns, catering to stronger performance and new audience learnings.
Media ExpertsCoordinator, Mediasystems Design
Sep. 2019 - Apr. 2021Toronto, Canada AreaDelivered 360 paid media campaigns for clients across the Beauty, Auto, Telecom, Pharma, Fitness, Finance and Food industry. Pro-actively collaborated with vendors, creative agencies & SBUs to research and source proposals for the planning and buying of high-value media space & trafficking of digital assets. Analyzed resο»Ώults for detailed post-mortem reports, generating meaningful insights and recommendations for future KPI success.
IPG MediabrandsIntern, Media Buying
May. 2019 - Aug. 2019Montreal, Canada AreaPrepared and partook in case competition to pitch full-funnel media plan for Covenant House Toronto.
Statistics CanadaData Dissemination Assistant
Jul. 2018 - Aug. 2018Toronto, Canada AreaConducted QA & market research in Northern ON for upcoming webinars & workshops aimed to facilitate the communication of data to the public.
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