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Work Background
Epocrates IncSegment Marketing Associate
Apr. 2025As a Segment Marketing Associate at epocrates, I support the development and execution of targeted marketing strategies to engage healthcare professionals across key segments. I manage campaigns and initiatives to drive brand awareness and user engagement. My role bridges creative strategy with data driven decision making to optimize campaign impact.
The Hotel GuideRegional Account Executive
Jul. 2023 - Dec. 2023
RTTDigital SignageMarketing and Sales Associate
May. 2023Washington D.C• Collaborate with the marketing team to strategize and produce impactful website copy, email campaigns, social media content, and digital advertisements, while actively pursuing Google Ads certifications to enhance technical expertise.
• Oversee call center sales operations by managing CRM platforms, facilitating team meetings, mentoring staff, and resolving escalated customer concerns to drive performance improvements and customer satisfaction.
• Lead initiatives in identifying and nurturing potential leads while analyzing ad performance metrics to refine marketing strategies and optimize campaign success.
• Design and implement innovative promotional campaigns, leveraging data-driven insights to generate qualified leads and achieve measurable increases in sales revenue.
• Partner with cross-departmental teams to conceptualize and execute marketing strategies that align with organizational priorities and drive business growth.
• Craft and manage high-quality, engaging content for websites, blogs, press releases, and social media platforms to build brand awareness and foster audience engagement.
• Develop and execute comprehensive digital media campaigns, incorporating data analytics and targeted outreach to amplify lead generation efforts and safeguard brand reputation.
• Maintain strong customer relationships through proactive engagement on social media, email marketing, and direct communication channels, ensuring a seamless and responsive customer experience.
Saint-Gobain ADFORSMarketing Communications Associate
Oct. 2022 - May. 2023Buffalo, New York, United States
Saint-Gobain ADFORSMarketing Communications Associate
Oct. 2022 - Apr. 2023• Led B2B and B2C marketing projects, optimizing website SEO and enhancing Google search rankings. Managed content creation, including blog posts, web pages, and a content calendar, and spearheaded paid ad campaigns on Google Ads and Facebook Ads.
• Analyzed niche-specific data to inform strategies, drafting and executing contracts to drive campaign success. Achieved higher engagement, follower growth, increased shares, saves through targeted influencer collaborations. Proficient in Canva, Photoshop, and Microsoft Office Suite.
• Created compelling content for social media platforms, including Facebook, Instagram, and LinkedIn, while developing and managing content strategy and editorial calendars. Applied SEMRUSH certification and SEO techniques to improve website performance and online advertising.
• Composed copy for key company webpages, PPC campaigns, social media posts, and press releases, ensuring alignment with brand messaging. Conducted comprehensive market research to inform marketing strategies and improve targeting.
• Enhanced social media engagement on Facebook and Instagram by identifying optimal posting times and developing high-quality marketing copy to drive follower growth and interaction.
• Monitored and analyzed the performance of ongoing campaigns using Google Analytics and Facebook Insights. Developed marketing collateral such as brochures and print advertisements to support brand initiatives.
University at BuffaloPublicity Coordinator, Latin American Student Association
Jul. 2021 - May. 2022• Designed, developed, and published visually compelling multimedia content for social media channels and email marketing campaigns using Canva and Photoshop, maintaining a cohesive brand identity across all platforms.
• Spearheaded the implementation of forward-thinking social media strategies, leveraging Instagram Stories, Reels, and video content to significantly increase audience engagement and follower growth.
• Strategically planned, scheduled, and optimized social media posts, utilizing data-driven insights to maximize engagement, increase visibility, and boost event participation.
• Managed end-to-end event marketing processes, including sales, promotional campaigns, & publicity, collaborating with university departments and external partners to ensure seamless execution and measurable success.
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