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Cross Country HealthcareDemand Generation, Senior Marketing Manager
Jan. 2024Remote
Cross Country HealthcareDemand Generation, Email Marketing Manager
Jan. 2022In my role since 2022, I've successfully executed impactful marketing campaigns, crafted compelling copy, and implemented data-driven strategies across various business lines. As a liaison between marketing and product teams, I collaborated on products, including apps for healthcare professionals and facilities. I conducted training sessions, managed vendors, and performed as the point of contact for email specialists. I oversee reporting, strategy development, and C Suite engagement. I emphasize dynamic and personalized content with a focus on generating quality leads for candidates, clients, and accounts. Here are my notable achievements from the tenure:
• Developed candidate driven strategies that balanced brand guidelines and content with industry and consumer insights.
• Liaised with VPs and Department Heads to execute marketing strategy, contributing to the creation of campaign briefs, providing inspiration and feedback, and implementing campaigns via SMS, emails, and digital marketing.
• Achieved a 10% increase in email conversion rates through wireframe template overhauls.
• Led the growth of gig work from 1,600 traveling nurses in 2022 to over 5,000 in 2023, resulting in $5M in direct revenue. • Renegotiated contracts that reduced the budget by 25%, significantly improving cost containment.
• Minimized a 34% overall investment through utilizing organic marketing channels, such as email and SMS.
• Headed the acquisition of candidates and customers across 10 lines of business using email, SMS, and in-app notifications.
• Teamed up with product teams to launch SMS and push strategies, ensuring seamless integration with other systems.
• Piloted SMS campaigns in conjunction with existing strategies, achieving YOY results with a 250% growth and a 300% increase in retention (2022 vs. 2023).
FreelanceContent Marketing Consultant
Jan. 2019 - Dec. 2022As a Freelance Content Marketing Consultant, I managed diverse clients with a focus on customer retention. I secured projects through proactive efforts and referrals, and expanded from 2 to 5-7 clients across different industries. I implemented strategic campaigns encompassing email, social, and web marketing, while injecting creativity into visual identities. I boosted website traffic and email engagement through curated content. I streamlined operations for enhanced efficiency using integrated software. Following are my key contributions to the role:
• Rolled out visually appealing and impactful campaigns, integrating data-driven strategies for optimal results.
• Leveraged strategic-centric campaigns focusing on retention, growth, and marketing across diverse industries, utilizing email, text, and push notification channels.
• Developed collaboration with a French pastry chef-client, executing a product-oriented campaign by engaging previous buyers through segmented emails, pop-up tents, and geo-fencing.
• Executed digital marketing strategies encompassing websites, social media, and Google My Business to enhance online presence and engagement, while maintaining high-quality standards.
EquivityVirtual Marketing Assistant
Jan. 2017 - Dec. 2019As a Virtual Marketing Strategist, I collaborated with clients to craft impactful marketing strategies with a specialization in the implementation of targeted email journeys. I leveraged Email Sending Providers (ESPs) like Salesforce Marketing Cloud and Klaviyo as well as engaged with 10 diverse clients across various industries, such as life coaching, nutrition, gym franchises, and hotel brokerage. I successfully demonstrated adaptability and effectiveness in delivering results across varied sectors. An excerpt from the tenure includes the following highlights:
• Played a pivotal role in designing marketing materials, utilizing data to create detailed virtual tours of facilities, and conducting market research for specific locations.
• Formulated digital presentations, blending templates for inspiration with meticulous research and data, and offering clients a virtual tour experience showcasing hotel information and its surroundings.
• Optimized campaign tracking and audience targeting by integrating Google Tag Manager into the email marketing framework, ensuring efficient data analysis.
• Executed the segmentation of lists and managed the end-to-end deployment of campaigns using various ESPs.
• Built email templates and implemented intricate customer journeys from the ground up, ensuring a personalized and impactful communication approach.
Winter Park Resort Snowboard Coach - Competition Center
Nov. 2016 - Dec. 2021Winter Park, Colorado, United States
Skullcandy Inc.Email Marketing and Database Manager
Jan. 2014 - Dec. 2016Park City, UTI led transformative email marketing initiatives at Skullcandy, Inc., optimizing budgets, negotiating contracts, and managing vendors. I revamped the email calendar for strategic alignment with product launches and events, enhancing overall campaign impact. I collaborated with creative teams to develop compelling branding campaigns for diverse audiences. I advocated for and implemented a welcome banner while significantly boosting customer engagement and conversions. Some of the significant achievements during this tenure were:
• Managed a database of 1M+ contacts and 1K products. Orchestrated the management of over 2K digital assets, focusing on best practices for digital asset utilization.
• Championed a welcome program, achieving an outstanding 80% conversion rate by implementing a welcome banner with a unique 10% discount offer; significantly boosted product sales.
• Renegotiated the Responsys contract in 2015, improving terms and achieving substantial savings. • Rectified gaps in website functionality, including the addition of a welcome banner and a pop-up scanner. • Collaborated with creative teams to develop content tailored to both broad and persona-based audiences.
1-800 CONTACTSEmail Marketing Coordinator
Jan. 2009 - Dec. 2014Draper, UT• Led 3 retention campaigns, dispatching more than 1M emails daily while organizing a database with over 6 million contacts.
• Worked closely with the analytics team to enhance Average Order Value (AOV) and Lifetime Value (LTV).
• Took ownership of the entire campaign process, while overseeing everything from creating campaign briefs to execution and deployment, as well as handling reporting and analytics.
Park CityMarketing Team Intern
May. 2007 - Aug. 2008Park City, Utah, United States
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