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Network Power1000+ people
Roles
🔥65%
Startup Founder
✨40%
Business Owner
✔️35%
IT
Geos
🇮🇳30%
India
🇷🇺25%
Russia
🇺🇸10%
United States
Work Background
m-o-d.careFounder
Dec. 2024At m-o-d, we craft premium single-dose skincare for life on-the-go — eco-friendly, effective, and travel-ready. My personal challenge? Building a lean, next-gen global company that stays intentionally small, smart, and flexible—empowered by AI to achieve significant scale without scaling the team.
Rethink Beauty CollectiveFounder: Chapter 5 – "From below zero to one!"
May. 2023 - Dec. 2024SpainI tried the market in Georgia after we fled the war, but it wasn’t the right fit. From there, we looked into the global market, started pilot projects (the best way to learn!), and decided to launch our next project from Spain. Now we’re here, starting not just from scratch but from a tough spot—learning the basics in a new culture where everyone else already knows the rules. I’m studying the history, language, and consumer habits of this place. We’ve already made our first sales with the pilot projects and are excited to keep learning. With the lessons and experience we’ve gained, we’re building our next project and have picked a large, growing market with high profits (my favorite!). This chapter is just beginning, and that’s what this blog is about🤪
SynecticoFounder/CEO: Chapter 4 – "The classic startup"
Sep. 2021 - Mar. 2022RussiaThis chapter stands out because it was the creation of a new brand and AI startup. The plan? Build a fast-growing, bootstrapped project, raise funds for IT development, and eventually sell it to scale. Before this, I focused on selling products, not businesses, so this was a new model for me — an experiment running alongside my main business. With our market expertise, we quickly found product-market fit and started generating sales. Then the war hit. Suddenly, the path we were on seemed pointless. We fled the country, and the project ended. The biggest lesson? In a country without basic rights, you can make money quickly, but long-term success is nearly impossible — something will always derail it.
EquestoFounder/CEO: Chapter 3 – "Life changes — so does the business. From a lifestyle project to…"
May. 2013 - Mar. 2022Gorno-AltayskThis was a project I grew with as an entrepreneur. It had three stages:
– A fast-growing regional project that made me a dollar millionaire (though not for long, haha, thanks to the craziness of our country).
– A premium project with a high-end product for a demanding audience (and it wasn’t just about flashy luxury).
– A national-scale project (this phase had just started, and I was excited about the growth and success to come 🤣). On the surface, it was all about tourism, but inside, it started as a lifestyle business. When I finished my sports career, it turned into an IT project, then into something focused on unique product design and marketing. We even scaled back for a while to build skills and eventually grow into a national project. I had to leave and sell this business at the most exciting point (just as we found the right product-market fit and were ready to grow) because the war forced me to emigrate for good. Lessons? Too many to count. The main one? Depending on the founder’s goals, you can create completely different businesses in the same market under the same brand. And they can all be great, each in their own way.
EtnomagazinFounder/CEO: Chapter 2 – "The first lifestyle business. Wait, Is that allowed?"
Nov. 2008 - May. 2013Altay, RussiaI had an idea for an online store just for crafters making amazing things. It was like Etsy, but I had no clue what Etsy was, and the term “marketplace” wasn’t even known in our country! 😄 I wasn’t a business expert. At that time, many crafters relied on traditional methods and struggled to find customers. I realized this because a friend faced similar challenges. So, I thought, why not create a space for them to sell their goods worldwide? And it worked! While it seemed like a small venture, it was designed as a lifestyle business, letting me travel and pursue my favorite sport while providing for my family without consuming too much time. In that sense, it was—and still is—very successful. What lessons did I learn? I discovered I could design my own lifestyle. Not everything works out, especially at first, but you can create a business that aligns with your goals, not just for money. An athlete’s career is short, so I made this business fit my needs, delaying other projects for later. A business should be meaningful to its creator.
Regional information portalFounder/CEO: Chapter 1 – "Creating a regional IT-startup"
Sep. 2008 - May. 2009After trying out a few ideas that didn’t quite work, including running a wedding agency (my first real experience managing a team), I decided to jump into regional information portals. It was the time of digitized Yellow Pages, and I spotted an opportunity, 😂 So, I set off on my first venture, hiring a team of developers and designers. It was a bootstrap startup—we funded it with our own savings, hustled for clients, and worked hard. To show our commitment, I even transcribed 300 pages of phone book listings into our database during law school lectures. In the end, the business started making some money, but the market was tiny. So, we decided to sell it and let it thrive in its little corner of the digital world. What lessons did I learn? That’s when I realized I didn’t want to deal with small markets anymore (after all, it was practically a village!). Since then, I’ve built businesses aimed at clients from outside that village. And that was my first experience selling a business. The amount was laughable, but the process felt completely real!🤣
State organizationHealth strategist in theory, bureaucratic nightmare in reality
Sep. 2006 - Sep. 2008Altay, RussiaAfter finishing my medical degree, I started my career as a health strategist. I thought it was my dream job, focusing on preventive medicine, hygiene, and healthy living. It felt meaningful and matched my values. But in my region, this job was poorly paid, filled with bureaucracy, and influenced by politics. So, I decided to switch paths and explore IT startups instead. What did I learn? Honestly, studying was a bit boring. The university environment was passive, and it felt a bit depressing. I found joy in traveling for sports and hobbies. I liked the profession, and it shaped my mindset towards prevention and strategy while also keeping tactics in mind. I later used many ideas from hygiene in my business. However, after graduating and working, I realized I wanted nothing to do with government structures in this country.
whole sale companyBeer and chips wholesaler: my first taste of real business
Oct. 2003 - May. 2004Kemerovo, RussiaI got into sales because of the low entry barrier and flexible hours. While juggling sports and med school, I focused on finding new clients, mostly grocery stores. Cold calling as an introvert? Not easy, but surprisingly rewarding. I had to get creative with limited resources, built a client base, and formed solid relationships. I believe if you approach something with curiosity and passion, you’ll learn a lot and never regret the time spent, even if the outcome isn’t perfect. I didn’t become a world champion or top salesperson, but it was a valuable experience! Years later, this mix of random but rich experiences helps me face new challenges and tough situations. The key lesson? Learning to sell, build honest relationships, and create value for partners and clients is incredibly useful.
Kemerovo canoe slalom teamManaging a sports team on a zero budget
May. 2001 - Jun. 2006Kemerovo, RussiaWhen I moved to Kemerovo for my 6-year medical school journey, fate had a quirky plan for me. I ended up forming a small team for white-water slalom. I organized training sessions, arranged trips to competitions, and even helped create training spots with the team. It was like a startup with zero money, haha! But somehow, we even managed to scrape together a bit of funding for it. Now, if you were in Kemerovo, you might think it’s the last place on Earth for living, let alone pursuing sports. And honestly, I’d probably agree. But there I was, a fresh-faced 17-year-old, swept up in it all. Life does have its surprises, doesn’t it? What lessons did I take away? Perhaps we were the most motivated team for a completely pointless pursuit, which is sports, haha. But the management experience was invaluable, and I guess I learned a bit about leadership too. I still don’t quite know why I ended up in that role; maybe I just cared the most))
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