CabifyStrategic Solutions - Global Marketing
Mar. 2018 - Oct. 2019Madrid Area, Spain• Global marketing in 12 countries where Cabify is present
• Focused on applying data to marketing decisions and day-to-day tasks
• Leading strategic and transversal projects with many stakeholders involved. Cross-collaboration with multiple teams including Operations, User Research, Sales, Data Science, Growth, CSR... Achievements: I developed the NPS initiative for Cabify riders with Data Science.
I was the promotor of the driver's migration project alongside the User Research department. It led to the development of a full strategy for the driver's audience in the brand and company migration after the acquisition of Easy Taxi.
Selection and subsequent monitoring of the media agency that carried out the development of the project of planning the different advertising spaces in the media, with the objective of giving visibility to a brand or product.