Besser VacuumMarketing Manager | Project Manager
Mar. 2020Udine, Friuli-Venezia Giulia, ItaliaMarketing Manager and PM in digital innovation. • International trade shows, events and product demos
• Complete management of communication assets, both digital and printed (catalogues, promotional materials, technical data sheets, videos, etc.)
• Management of company websites and social media (for branding and lead generation purposes)
• Product launches with international target in Ho.Re.Ca. and Food industry
• Press office and email marketing (>20k contacts)
• e-commerce launch and management (2020-2021)
• PM for content marketing projects (BVAcademy blog and videos)
• Managed the "Service Portal" project, resulting in a 30% increase in efficiency in after-sales processes
• Managed the "Orders Portal" project, which included a product configurator and a built-in order system, resulting in an 80% increase in efficiency in sales processes for a select group of executive clients
• Product innovation and enhancement projects, e.g. UX development of interfaces and device control mobile Apps