Besser VacuumMarketing Manager | Project Manager
Mar. 2020Udine, Friuli-Venezia Giulia, ItaliaMarketing Manager and PM in digital innovation. โข International trade shows, events and product demos
โข Complete management of communication assets, both digital and printed (catalogues, promotional materials, technical data sheets, videos, etc.)
โข Management of company websites and social media (for branding and lead generation purposes)
โข Product launches with international target in Ho.Re.Ca. and Food industry
โข Press office and email marketing (>20k contacts)
โข e-commerce launch and management (2020-2021)
โข PM for content marketing projects (BVAcademy blog and videos)
โข Managed the "Service Portal" project, resulting in a 30% increase in efficiency in after-sales processes
โข Managed the "Orders Portal" project, which included a product configurator and a built-in order system, resulting in an 80% increase in efficiency in sales processes for a select group of executive clients
โข Product innovation and enhancement projects, e.g. UX development of interfaces and device control mobile Apps