Alberto Martina - Marketing Project Manager, Besser Vacuum

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Network Power<100 people

Roles

💸80%

Marketing

✨80%

Business Owner

👍80%

Sales & BizDev

Geos

🇮🇹100%

Italy

Work Background

Besser VacuumMarketing Manager | Project Manager

Mar. 2020Udine, Friuli-Venezia Giulia, ItaliaMarketing Manager and PM in digital innovation. • International trade shows, events and product demos • Complete management of communication assets, both digital and printed (catalogues, promotional materials, technical data sheets, videos, etc.) • Management of company websites and social media (for branding and lead generation purposes) • Product launches with international target in Ho.Re.Ca. and Food industry • Press office and email marketing (>20k contacts) • e-commerce launch and management (2020-2021) • PM for content marketing projects (BVAcademy blog and videos) • Managed the "Service Portal" project, resulting in a 30% increase in efficiency in after-sales processes • Managed the "Orders Portal" project, which included a product configurator and a built-in order system, resulting in an 80% increase in efficiency in sales processes for a select group of executive clients • Product innovation and enhancement projects, e.g. UX development of interfaces and device control mobile Apps

StylGameMarketing Project Manager

Jan. 2018 - Feb. 2020Pordenone, ItaliaProject Manager in the areas of marketing and digital innovation. Complete management of projects related to: - Multimedia artifacts (corporate and product videos, product photography) - Sales materials (catalogs, swatchbooks) - International branding and product launch campaigns (involving press, magazines, trade shows, industry related websites) - Corporate website rebuild - Complex 3D product configurator with quote request form - International trade shows (London, Las Vegas, Miami, Rimini, Barcelona) Autonomous management of resources assigned to projects, both internal and external to the organization, reporting directly to the CEO.

Decathlon ItaliaRetail Sales | SMM | Marketing Promotions Coordinator

Jan. 2015 - Dec. 2017Fiume Veneto, Pordenone.Main responsibilities, reporting directly to the store manager: - Planning and execution of communications and promotional activities in accordance with company guidelines - Planning, execution and reporting of advertising campaigns on social media - Coordination of store staff in the creation of promotional content for social media - Ensuring the correct execution of merchandising strategies - Managing teamwork to ensure periodic stock checks

Green Pet's SrlDirect Sales Agent

Feb. 2014 - Aug. 2014Provincia di Pordenone- Direct sales, business development - Construction and management of a personal portfolio of customers (>200) - Design of direct marketing material and brand visual identity

S.a.s. PublicityB2B Sales Agent

Nov. 2013 - Feb. 2014Pordenone, Udine.Sales agent for a web agency

Gruppo Green Power S.p.A.Business Agent Team Manager

Jun. 2012 - Feb. 2014Pordenone, Udine.- Construction and management of a business agent team (>10) - Team recruiting, coaching, coordination and continuous support

Gruppo Green Power S.p.A.Business Agent

Sep. 2011 - May. 2012Pordenone, Udine.- Best results as business agent on national territory, promotion to team manager.

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