Artics Internet SolutionsChief Technology Officer
Nov. 2020 - Jun. 2023Moscow, RussiaManaged the technology department in the company. Fully responsible for the entire technologies of the agency:
- Web analytics
- BI analytics and reporting
- Software development
- System administration and technical support Up to 10 internal employees + outsourced contractors were directly subordinated. Responsibilities:
- Management and coordination of the department
- Strategic planning and technology development in the agency
- Building business processes and regulations
- Recruitment and development of staff in the department
- Budgeting and resource planning
- Formation of KPI and motivation system
- Provision of technological infrastructure
- Managing the development of IT products for internal and external customers Important achievements:
1) Launched 5 new products in the agency:
- A tool for automating work with feeds for e-commerce and price platforms (Yandex Market, Google Merchant, Avito, Cian, Yandex.RealEstate)
- HRM and CRM systems adapted to the business processes of an advertising agency for internal use
- Self-service platform for provision of advertising resources and vendors
- Mobile ads analytics and buying platform 2) Implemented analytics based on machine learning to optimize the ads costs and to improve marketing metrics:
- econometric analysis of the ROI, taking into account pent-up demand and break-even points of investments in advertising channels, to optimize the media split and to predict returns when input data changes
- geotests based on ML algorithms to identify similar pairs of geogrphic regions for accurate marketing experiments 3) Ensured the smooth operation of the business in the face of sanctions and the withdrawal of foreign vendors from the Russian market, transferred the entire technology stack to Russian vendors and open source solutions 4) The agency became a Google certified partner for products: Google Analytics, Tag Manager, Optimize, and a partner and reseller of Yandex Metrica Pro product