Anton Golosnichenko - CEO & Founder, EasyCoders

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Network Power100+ people

Roles

💸50%

Marketing

👍50%

Sales & BizDev

Geos

🇷🇺100%

Russia

Work Background

Artics Internet SolutionsChief Technology Officer

Nov. 2020 - Jun. 2023Moscow, RussiaManaged the technology department in the company. Fully responsible for the entire technologies of the agency: - Web analytics - BI analytics and reporting - Software development - System administration and technical support Up to 10 internal employees + outsourced contractors were directly subordinated. Responsibilities: - Management and coordination of the department - Strategic planning and technology development in the agency - Building business processes and regulations - Recruitment and development of staff in the department - Budgeting and resource planning - Formation of KPI and motivation system - Provision of technological infrastructure - Managing the development of IT products for internal and external customers Important achievements: 1) Launched 5 new products in the agency: - A tool for automating work with feeds for e-commerce and price platforms (Yandex Market, Google Merchant, Avito, Cian, Yandex.RealEstate) - HRM and CRM systems adapted to the business processes of an advertising agency for internal use - Self-service platform for provision of advertising resources and vendors - Mobile ads analytics and buying platform 2) Implemented analytics based on machine learning to optimize the ads costs and to improve marketing metrics: - econometric analysis of the ROI, taking into account pent-up demand and break-even points of investments in advertising channels, to optimize the media split and to predict returns when input data changes - geotests based on ML algorithms to identify similar pairs of geogrphic regions for accurate marketing experiments 3) Ensured the smooth operation of the business in the face of sanctions and the withdrawal of foreign vendors from the Russian market, transferred the entire technology stack to Russian vendors and open source solutions 4) The agency became a Google certified partner for products: Google Analytics, Tag Manager, Optimize, and a partner and reseller of Yandex Metrica Pro product

Artics Internet SolutionsAnalytics Projects Lead

Feb. 2020 - Nov. 2020Москва, Россия- Web analytics and BI analytics projects management - Development of expertise in web analytics and BI analytics - Formation of a technological stack

AdventumProduct Manager

Aug. 2019 - Jan. 2020Москва, Россия- Управление разработкой внутреннего аналитического продукта (единая сквозная отчетность по всем клиентам агентства) - Проведение customer development - Формирование и приоритезация продуктовых задач - Контроль ключевых метрик продукта Достижения: - Разработал и внедрил инструмент автоматизации отчетности и построения дашбордов для менеджеров агентства по всем клиентам

AdventumSenior Project Lead

Apr. 2019 - Oct. 2019Moscow, RussiaTasks: ⁃ Management of important projects and agency clients ⁃ Development of a customer strategy in digital channels and making optimizations during the project ⁃ Formation and testing of growth hypotheses, making decisions based on the data obtained ⁃ Quality control of work, deadlines and budgets ⁃ Collection of marketing analytics - analysis of competitor activity, providing recommendations for the development of client products, analysis of results ⁃ Formation and management of the project team ⁃ Conducting presentations of performance strategy and the results of the work performed for end customers ⁃ Monitoring financial performance and KPI of my pool of clients. Achievements: ⁃ Optimized digital placements for the NTV-Plus client - reduced CPA for satellite TV product by 3 times, increased the number of incoming leads, reduced the cost of attracting a paying user to the Online TV product, scaled up all advertising activity in the Russian Federation. Systematized the generation and testing of growth hypotheses, increased the number of successful tests, which made it possible to optimize the client's budget.

AdventumPerformance Marketing Manager

Aug. 2016 - Apr. 2019Moscow, Russian FederationAdventum Consulting is one of Russia’s top 5 digital marketing agencies. My responsibilities include: - Strategic management of large projects - Development and optimization of digital marketing strategies for my customers - I strive to provide quality results. I adhere to the agreed upon terms and at the same time I respect my customer's budget - I have good communication skills. I am capable of conveying my opinion and can insist when it is necessary. I work on marketing every day together with my customers: - Explore markets - Monitor competitors’ activity - Optimize customers' products - Analyze the results I have several subordinates in my team. I assign tasks to them and supervise their work. I regularly make presentations on strategic proposals for my customers and present the results of the work performed. I am responsible for the financial performance of my company. I also take part in different events and speak at conferences.

M1-Shop Affiliate NetworkWebmaster coordinator

Mar. 2016 - Sep. 2016Moscow, RussiaMy responsibilities were: - Affiliate webmaster coordination - Webmaster training and support - Recording and publishing tutorial videos on digital marketing - Analyzing performance reports

Maxilead Digital AgencyDigital Marketing Manager

Sep. 2015 - Aug. 2016Togliatti, RussiaMy responsibilities were: - Strategic management of digital marketing projects for my customers - Remote team work coordination - Controlling and analyzing marketing activities - Development and optimization of digital marketing strategies for my customers - Reporting on the results of the work performed - Conducting meetings with customers

Project Makers LLCJunior Project Manager

Apr. 2014 - Sep. 2015Togliatti, RussiaMy responsibilities were: - Control of project deadlines and budgets - Compilation of technical specifications for the engineering department - Interaction with customers, contractors, and managing organizations

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