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Work Background
Gobi PartnersMarketing Manager
Apr. 2025Federal Territory of Kuala Lumpur, Malaysia- Spearheaded regional marketing strategy across ASEAN, GBA, Pakistan, and the Philippines, ensuring cohesive brand identity while tailoring campaigns for local market nuances - Built and rolled out Gobi’s first cross-fund brand guideline, tone-of-voice framework, and digital playbooks, unifying communications and creative standards across 5 funds - Led high-impact thematic campaigns (ESG Month, Industry Insights, Regional Highlights), resulting in stronger LP perception, increased deal visibility, and consistent double-digit growth in engagement - Directed end-to-end execution of branded content, investor communications, thought leadership, and event marketing, directly supporting fundraising initiatives and ecosystem partnerships - Collaborated with investment, PR, and ecosystem teams to align marketing KPIs with fund growth goals, ensuring marketing was a driver—not a cost centre—of portfolio visibility and deal flow - Successfully merged multiple LinkedIn pages into a unified “One Gobi” platform, strengthening brand presence and increasing follower base to 25% - Achieved an average 20% above-industry engagement rate on digital campaigns, leveraging Sprout Social analytics for content optimisation and reporting - Enhanced Gobi’s media footprint with award wins, speaking slots, and regional press, amplifying brand authority in venture capital and ESG - Streamlined website architecture and homepage UX, improving navigation and elevating brand storytelling for stakeholders across 4 regions
Gobi PartnersSocial Media Manager
Nov. 2022 - Mar. 2025Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia- Strategised and scaled social media presence, increasing platform engagement by 35% and growing audience base by 30% within 12 months - Launched influencer-driven campaigns with regional KOLs, amplifying brand reach and startup ecosystem positioning - Drove content calendar, campaign execution, and market-specific customisation for over 5 regional channels - Partnered with portfolio startups and investment teams to align narratives across brand touchpoints and venture storytelling
WagnersDigital Marketing Specialist
Oct. 2018 - Oct. 2022Kuala Lumpur, Malaysia- Led digital campaigns that increased website traffic by 40% and improved user engagement - Developed content strategies to support brand visibility in global markets - Managed e-commerce advertising & paid social, optimizing ROI
Brandt Malaisie Sdn BhdMarketing, Events & Product Certification Executive
Feb. 2017 - Sep. 2018Hicom-Glenmarie- Organized and executed marketing events and roadshows that enhanced brand visibility - Managed product certification processes, ensuring compliance with industry standards - Developed promotional materials and marketing collateral
Aspiria Corp.Content Creator, Editor and Marketing Executive
Sep. 2016 - Jan. 2017Solaris Mont Kiara- Created and edited content for digital platforms, increasing user engagement - Assisted in developing marketing strategies to promote website
CREWSTONE INTERNATIONAL SDN. BHD.Project Executive
Feb. 2016 - Sep. 2016Mont Kiara- Managed project timelines and deliverables, ensuring on-time completion - Assisted with clients and stakeholders to understand project requirements
NESTLE MALAYSIA SDN. BHD.Multimedia & Advertising Trainee
Feb. 2014 - Jun. 2014Surian Tower, Damansara- Supported the multimedia team in creating advertising content - Assisted in the development of advertising strategies
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