Ang Barletta - Graphic Designer, The Hemlock Uncut

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Work Background

The Temporary HoomanOwner

Jun. 2023Williamsport, Pennsylvania, United StatesIn-home pet sitting services

The Hemlock UncutOwner & Designer

Nov. 2018Williamsport, Pennsylvania AreaI founded this digital and print marketing agency to continue specializing in helping other small businesses in Pennsylvania get on board with a proper digital presence, using best practices for growth and audience captivating content. • Managed multiple design projects simultaneously, meeting all deadlines with a high level of attention to detail and accuracy, resulting in a 100% on-time project completion rate and a 95% satisfaction rate. • Led design projects from concept to completion, ensuring consistency across digital platforms to effectively communicate products, services, and messages to target audience resulting in improved brand recognition and customer trust. • Managed 6-10 brand social media & ad campaigns within the client budget parameters, resulting in a 20% increase in customer engagement & 15% increase in conversions within 90 days. • Designed and executed print collateral for various clients, including menus, brochures, business cards, product labels, and direct mail, resulting in increased brand awareness and sales. • Improved email marketing campaign conversion rates by 25% through strategic design and implementation.

First Community Foundation Partnership of PennsylvaniaCommunications Officer

Aug. 2023 - May. 2024Williamsport, Pennsylvania, United States• Designed and implemented successful social media campaigns, increasing client engagement by 35% within one quarter. • Increased social media reach & engagement by 52% in 8 weeks, enhanced brand identity & design quality of all social media content. • Collaborated with a team to create and deliver design-related projects from concept to completion, meeting all deadlines and maintaining high attention to detail, ensuring consistency across various digital and print platforms. • Designed specialty projects in print and on our WordPress website within brand standards that represent our six-county region and how we support the nonprofits within this region.

MLSListings Inc.Marcom Administrator

Apr. 2022 - Aug. 2023Sunnyvale, California, United States• Designed visually compelling and innovative digital designs that aligned with brand guidelines to reflect the most recent product release, reaching the target audience and increased customer engagement by 25% within six months. • Managed multiple design projects simultaneously, prioritizing tasks and meeting deadlines with a high level of accuracy, resulting in improved workflow and timely completion of projects. • Created visually appealing print designs that aligned with brand identity to increase overall brand awareness.

Nomad Distilling Co.Marketing & Brand Manager

Nov. 2017 - Jun. 2020Williamsport, Pennsylvania• Conceptualized and executed visually compelling designs for digital and print materials resulting in a 20% increase in customer engagement. • Boosted brand awareness and increased customer engagement by coordinating and executing on-site and off-site events and traveling teams. • Developed all new Brand Identity as Nomad Distilling Co. including all products labels, food labels & brand merchandise. • Created and executed all Digital, Email & Social Media Marketing aspects for this brand including a full e-commerce website.

Sage Age StrategiesSocial Media & Email Marketing Manager

May. 2015 - Jun. 2018Montoursville, Pennsylvania• Crafted Social Media Posts and Email Campaigns for Senior Living Communities, resulting in a 40% increase in lead generation and a 20% increase in brand awareness. • Effectively expanded audiences on all platforms and increased awareness of each community’s brand and care services offered. • Programmed and produced 8-12 Email Marketing campaigns daily using a variety of tools including Emfluence, MailChimp & SharpSpring. • Streamlined operations by managing the writing department to ensure the blog schedule aligned with coordinating social media campaigns for maximum efficiency. • Managed all Facebook Ad Campaigns specializing in audience building, page like campaigns, brand awareness and reach for job recruitment, blog posts and community events.

Sage Age StrategiesWeb Developer

Dec. 2013 - May. 2015Montoursville, PA• Assisted in the development and implementation of content on 50+ Senior Living Community websites • Integrated the work of writers, designer and developer to produce a final layout aligned to client-partner standards and expectations • Updated web content including basic pages, career listings, blog posts & events on Drupal and WordPress websites • Created and managed 5-10 Social Media Marketing campaigns for Senior Living communities • Effectively expanded audiences and increased Brand Awareness of each community • Facebook Advertising specialized in audience building, page like campaigns and further reach of blog posts • Produced 2-6 Email Marketing campaigns daily to extend the reach of on-site resident family and professional events • Produced and distributed quarterly Google Analytics and monthly Pay-Per-Click reports for all digital clients

BrodartGraphic Designer

Jun. 2013 - Sep. 2013Williamsport, Pennsylvania Area• Layout design for full line US and Canada 2014 supply catalog • Applied corrections from previous catalog • Prepared page proofs for review

Pennsylvania College of TechnologyGallery Attendant & Signage Designer

Jun. 2009 - Aug. 2013Williamsport, PA• Designed vinyl signage for exhibits • Designed promotional projects and posters for gallery • Welcomed visitors, answered questions about artists and artwork • Followed artist’s instructions in order to construct gallery exhibits

Pennsylvania College of TechnologyMedia Arts Lab Assistant/Print Center Technician

Jan. 2010 - May. 2013Pennsylvania College of Technology• Managed and maintained medium and large format Epson printers • Printed student photography and design projects • Maintained all labs, studios, and classrooms in the Graphic Art Department

Pennsylvania College of TechnologyGraphic Design Intern

May. 2012 - Aug. 2012Williamsport, PA• Designed promotional projects for the college, including President’s holiday card, athletics brochure and development calendar • Prepared design proofs for review and production • Proofed projects with supervisor