AkilangaDigital Marketing, Design & Development
Feb. 2019 - Jul. 2021Johannesburg Area, South Africa• Plan, execute, supervise and support all digital marketing functions, including SEO/SEM, content marketing, marketing database, email, social media, search and display advertising campaigns.
• Design and implement digital marketing strategy, determining resources and forecasted budget.
• Design, build and maintain social media presence.
• Design, build and maintain online presence.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
• Identify trends and insights, and optimise spend and performance based on insights.
• Brainstorm new and creative growth strategies.
• Plan, executive and measure experiments and conversion tests (A/B testing).
• Collaborate with relevant teams to create landing pages and optimise user experience (for example, Sonop Lodge launch).
• Utilise analytical skills to evaluate end-to-end client experience across multiple channels and client touch-points (consistency across social media, web, mobile, display and banner advertising).
• Collaborate with agencies and other vendor partners.
• Develop designs according to briefs that suit the company’s purpose across digital and traditional marketing channels.
• Think creatively to produce new ideas and concepts, and develop interactive designs.
• Use innovation to redefine a design brief within time and cost constraints.
• Working with a range of media, including computer-aided design, and keeping up-to-date with emerging technologies.
• Demonstrate layout skills, ready for publishing on multiple supporting media.
• Ability to lead and work as part of a team with printers, copywriters, photographers, videographers, designers, web developers and marketing specialists.
• Creating a wide range of graphics and layouts for various objectives, including but not limited to websites, logos, emailers, corporate stationery and marketing collateral.