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Work Background
ER10 MediaDeputy Editor In Chief
Aug. 2021 - Dec. 2021Алматы, Казахстан
Watch IT Founder, CEO
May. 2021Алматы, КазахстанPR & Marketing communications agency
Ranking.kzLead Manager
May. 2021 - May. 2022Алматы, Казахстан
SPN CommunicationsSenior PR Manager
Feb. 2018 - Sep. 2020AlmatyDevelopment of PR strategy for Huawei brand in Kazakhstan & CA
Development of media relations, improvement of brand awareness among media & target audience
Preparation & holding of events in Kazakhstan & 4 CA countries (Tajikistan, Kyrgyzstan, Uzbekistan, Mongolia)
Organization of test, video reviews of Huawei products by media & bloggers.
Bank of AstanaSenior Marketing Specialist
Jan. 2017 - Jun. 2017Almaty- development of marketing strategy, advertising campaings, plans and budgets - development and evaluation of corporate site functionality
- monitoring of leadgeneration, - administration of bankastana.kz copporate site and landing pages
- management and coordination of document flow with legal and financial departments
- coordination of agency workflow on site, banner, application development
- special projects with Wargaming, OneTwoTrip
SmartclubMarketing Director
May. 2016 - Nov. 2016Almaty- Development of marketing strategies, plans and budgets for Smartclub projects (Besmart.kz, shop.besmart.kz, from.ae, scredit.kz, idoctor.kz etc.)
- Development and control over implementation of marketing strategy for Tengribank. - Coaching of team in making of Smartclub projects development plans.
- Organization and analysis of marketing investigations. - Control over solution of customers problem, treatment of negative in social networks. - Directing and coordinating of marketing activities and policies in offline and online, working with advertising and promotion managers.
- Hiring, training, and performance evaluations of marketing staff and overseeing their daily activities (13 people)
- Control and development of projects brand books. - Development and oversee of special projects implementation. - Development and evaluation of new site functionality. - Daily monitoring of sales and traffic data in Google Analytics, Yandex Metrics, CRM. - Daily monitoring of context, targeting advertisements, email marketing effectiveness.
- Implementation of SEO - Directing and coordinationg of internal business processes.
Samsung Electronics KazakhstanOnline Manager
Jun. 2014 - Oct. 2015- Corporate site (samsung.kz) administration. - Digital media planning, SEO. - Monitoring and analyzing of online campaigns efficiency via Omniture and Google Analytics. - Development and execution of online projects (pre-order campaings,online shop-in-shops, etc.) - Management and coordination of document flow with legal and financial departments.
- Coordination of agency workflow on site, banner, application development.
- Launch of online shop-in-shop project with top four retailers.
- Special projects with Bayan Esentayeva, GGG.
Kcell JCSDigital Media Specialist
Jan. 2014 - May. 2014- Counting of deals and negotiation conditions with sales houses and site owners. - Development of media strategies and tactics for new products and services including first digital campaign for Apple in Kazakhstan. - Maintaining legal documentation (Contracts, Annexes, Invoices etc.) with sales houses and site owners. - Development of content for company SNS content strategy.
Kcell JSCMonitoring Specialist
May. 2012 - Dec. 2013- Monitoring of global and local mobile market. - Initiation and managing of internal projects (development of new services and products) - Testing of mobile devices. - Briefing of advertising agencies on creation of POSM. - POSM, websites copywriting. - Preparing of investigations on mobile market for sales, marketing department. - Cooperation with mobile vendors. - Optimization of websites kcell.kz, activ.kz
AGT-KazakhstanHead of Digital PR
May. 2010 - May. 2012- Development and maintaining of PR and SMM strategies for clients. - Relations with press, bloggers, opinion leaders. - Event management for Nokia new product launches, events for bloggers. - Copywriting.
i-Free KazakhstanProduct manager
Aug. 2008 - Mar. 2010- Analyzing of advertising profitability.
- Development of new services, creation of a new content, the manufacture control, placing of orders for content manufacturing.
- Analyzing of the external information (advertising of competitors, popularity ratings, merchantability music, video, pictures).
- Development of new advertising channels. - Control of advertising production process . - Interaction with legal owners of a content, developers of a content (the conclusion of contracts, the control of execution of obligations, the control of preparation of the reporting on legal owners, the control of dispatch of reports). - The control and management of sales of channels: SMS dispatches, push-SMS, CRM. - Searching of new partners, signing of contracts, start up of projects. - Writing of technical projects for new services.Control over execution. - Selection of a content for a company wap-web-site, manufacturing of banners. - Preparation and tracking financial calculations with partners. - Preparation of offers for tenders from cellular operators. - Selection and preparation of RBT for downloading, content uploading on operators, agregators sites.
Frog MultimediaMobile content specialist
Apr. 2006 - Apr. 2008- Multimedia content processing
- Development of advertising prints.
- Interaction with legal owners of a content, developers of a content (the conclusion of contracts, the control of execution of obligations, the control of preparation of the reporting on legal owners, the control of dispatch of reports).
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