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Work Background
CIMETPresident of Marketing
Oct. 2024IndiaAs the President of Marketing at CIMET Global, I lead the global marketing strategy, overseeing cross-regional teams, platforms and products to drive brand growth and market expansion. With a focus on scaling operations in Australia, India, and Southeast Asia, I work to position Cimet as a market leader in the Energy, utility, Telco, Insurance and Finance comparison space and aggregation space. My role involves improving brand equity and positioning of Cimet along with aligning marketing with business objectives, driving innovation, and creating impactful, data-driven campaigns that deliver tangible results across diverse markets. • Spearheading the development and execution of a global marketing strategy aligning with business objectives to drive revenue and brand growth.
• Integrated cutting-edge technologies, including AI-powered segmentation and marketing automation, to enhance customer engagement and retention.
• Established a unified performance marketing framework, improving ROAS by 35% and reducing CPA by 20% within the first quarter.
• Leading a global team of 20+ marketing professionals across creative and performance functions, building a culture of innovation and excellence.
• Launched purpose-driven campaigns, resulting in an increase in brand awareness in one quarter.
• Driving the India market launch strategy, slated for end-of-2025, ensuring readiness across platforms and customer touchpoints.
WPPCountry Manager - Wunderman Thompson
Jul. 2022 - Jan. 2024Lagos, Nigeria
WPPChief Digital Officer (CDO)
Jul. 2022 - Jan. 2024Lagos, NigeriaAs Chief Digital Officer (CDO) at WPP, I led digital transformation, performance marketing, and customer experience (CX) innovation across multiple markets. I established and managed WPP’s Digital Service Hub in Nigeria, improving operational efficiency by 25% and delivering 30% year-over-year revenue growth. My role involved leveraging AI, automation, and data-driven decision-making to optimize digital campaigns and customer engagement strategies. I developed compliance frameworks using blockchain, aligning operations with regulatory requirements. I also orchestrated multi-market digital campaigns, ensuring seamless execution and higher ROI for global clients. Additionally, I spearheaded technology integration initiatives to enhance digital marketing effectiveness. Through strategic leadership, I enabled WPP’s clients to scale their digital operations efficiently while staying ahead in an evolving Martech landscape.
GraceonixBusiness acceleration and Marketing transformation consultant
Jan. 2022IndiaConsulting and advisory on business growth and development
• Strategic supervision on services structure and innovation
• Bringing strategic alliances and partnership
• Worked on brand development, positioning, and marketing for tech startups clients • Built digital capabilities in tech, media, content, and data for the organizations
• Managed and supervised product development of – Delta Exchange (world’s first exchange platform for impact investing, fundraising and efficiency building for social Good) built on blockchain, open technology and supporting microservices on salesforce ecosystem built on Salesforce and Heroku cloud application platform.
• Developed digital marketing arm for the clients / startups
• Built investor pitches, business plans, brand positioning documents to bring Investors on board and
assist startups in fundraising.
• Industries Serviced: Social development, Tech for good, advertising, Consumer technology, Fintech & BFSI
• Clients – Ascent Business Technology, Shreyansh Innovations, Nine Triangles, Wish a Cloud/ App My Site, The Life you can save (a global philanthropic organization based out of Seattle), DreamSpring (Global CDFI organization headquartered in Arizona), Samhita Ventures (Social Consulting organization from India), Social Alpha (An incubator for social organization and products)
GraceonixDirector
May. 2019IndiaAs the Founder & Director of Graceonix, I lead business acceleration and digital transformation by integrating AI, customer experience (CX), and marketing automation into a unified growth strategy. My focus is on helping businesses scale efficiently through AI-driven decision-making, customer journey orchestration (CJO), performance marketing, and emerging technologies like Web3 and blockchain. With the G-Force™ Business Acceleration Model, I enable companies to align technology, automation, and data-driven insights for sustainable success. Passionate about innovation, I work with organizations to future-proof their business strategies and maximize market impact. Let’s connect and explore AI-powered business growth opportunities!
FCB Group IndiaPresident - Digital Integration & Tranformation
Mar. 2017 - May. 2019Mumbai, Maharashtra, India• Provided leadership to lead all aspects of digital business to FCB group agencies in India (FCB Ulka, FCB Interface, Loadestar etc)
• Created digital center of excellence for 4 agencies under FCB India. Launched digital planning, consumer experience, UX, search and creative technology practice. • Lead digital brand planning for all existing and new businesses along with mainline teams.
• Developed full spectrum content services team and played a key role in development of content company– FCB Fuel
• Created creative technology team and products – Digital dashboard and Social loyalty platform for clients
• Beyond regular media clients, successfully managed a delivered agencies performance media based large assignment for education, automobile and real estate category with total spends of 5 M+ USD
• Strengthened agencies media wing by increasing efficiency in programmatic buying and full spectrum CRM service to complete the performance loop. Created and enhanced integrated digital capabilities, processes and business within the group agencies in India
• Client portfolio – ICICI bank, ITC foods, Tata sons, Horlicks, Amul, Mahindra, Hero two wheelers, Tata motors etc
• New Business – Go Air, Vistara Airlines, TATA AIA, Huggies, Apollo Hospitals, Bisleri, Piramal Realty, Monash University Australia
Ogilvy OneManaging Director
Nov. 2015 - Dec. 2016Nairobi, Kenya• Provided agency leadership to lead all aspects of OgilvyOne in the sub-Saharan Africa markets. Collaborating with Ogilvy’s global teams to implement new practices and process in African markets and enforce integration with media, mainline, PR and shopper marketing agencies within the group.
• Re-launched Ogilvy One as a customer agency in the region. Introduced three major global Ogilvy practices to African market – DAVE (brand planning and strategy practice), Marketing automation, Social@Ogilvy & Social CRM.
• Agency turnaround from negative YOY revenue to positive growth in first 6 months.
• Brand portfolio – Coca-Cola, Airtel, Standard Chartered Bank, Huawei, DTB bank, JAVA House, Toyota. Resolution insurance, Basco paints etc.
• Won complete digital mandate for Huawei for 7 countries & added 4 countries to Coca Cola account
Magnon GroupVice President - Digital Strategy and Key Accounts
May. 2013 - Sep. 2015• Successfully led functions including; presales, media, content development, research & strategy, key account management and lead their strategic development
• Led the new business processes and worked with the client to establish their aims and objectives by analyzing existing data, market reports, and trends. Developing, managing and analyzing research projects • Actively worked with teams to develop ideas for a campaigns & content, briefing the creative team, allowing them to create an effective and well-targeted proposition for the client
• Initiated Strategy and Planning division and established a culture of data based strategy
• Brand portfolio – Standard Chartered Bank, HCL healthcare, Jindal Steel and power, Care India, Daikin, Toshiba, Pioneer, Hilton Hotels etc • Increased the organization revenue by 30% by the first year end by adding new client portfolio.
Internet MogulsVice President - Strategy and Business Development
Mar. 2012 - Apr. 2013• Directly looked after new business acquisition, Marketing communications, Strategy and planning
• Building sales, business development, creative, account management and strategy team • Added digital innovation to the overall business, its processes and brand positioning & communication
• Researched and analyzed competitor activity and ensured that the organization is ahead of the comp-set
• Launched new brand identity for the agency
• Lead ISO certification process for the organization for client side processes
• Directly responsible to double the revenues and portfolio of the company and handle forecasting of market and business diligence for Venture capital for the organization.
• Brand portfolio – Lemon Tree Hotels, Starwood hotels, Thai Airways, Chhattisgarh Tourism, Four Points by Sheraton, Turkey Tourism etc
Sofitel Mumbai BKCDirector Marketing Communications
Sep. 2011 - Jan. 2012• Successfully oversaw marketing communications, advertising, public relations, digital marketing, traditional media marketing and brand management for Sofitel Luxury Hotels in India
• Launched Sofitel as the first French luxury hotel brand and its first flagship 5 star luxury hotel in Mumbai
• Created a very distinct positioning for the hotel as a very prominent luxury celebrity hotel in the town
• Effectively managed and led seven domestic and global agencies covering PR, Content Development, Brand, Media & digital marketing agencies
Self EmployedDigital Marketing Specialist
Apr. 2009 - Sep. 2011New Delhi Area, IndiaProjects handled as consultant: Mercedes Benz India: Web PR Consultant. Challenge was to improve a positive brand image and to create a buzz about the launch of a new product -- the E-class car. Increased the brand’s presence by 170% in six months on the web space Alixir Tradevision, Rajasthan(India) (6 months): Business Consultant for the exporting and trading company for natural stones. Sutra Infotech, Delhi (India) (1 year): Planning Head (representative) for their clients’ marketing communication. Fresh Lime Media, Delhi (India) (1 year): Creative and Planning Consultant. La Abode Hotel (upcoming three star hotel chain) Rajasthan(India) (4 months : 2010): Brand Identity and Launch consultant. Dekster Print, Advertising and Publication, Delhi (India) & UAE (6 months : 2010): Creative and Strategy Head for “Management Bulletin” – India’s first dedicated magazine publication for management aspirants, students and colleges. Planned the marketing communication, handled the launch (done by Sheila Dixit – CM of Delhi), web strategy, creative supervision, initiating tie ups with media and PR agencies, colleges, TV channels, designing the ad revenue model. PTC Network (G Next Media) Delhi (India) (1 year : 2009-10): Online Marketing Consultant. Created an interactive online presence for the network and its three media channels. Managed the new website design & development including Content Management System (CMS) development for the website and search engine marketing
HGSStrategy and growth
Jan. 2008 - Apr. 2009• Research and analysis of a fresh leads, competition analysis, industry research & analysis, online trend analysis, consumer behavior study. • Insight generation, conceptualizing and ideating. Online marketing and branding strategy formulation for the clients and monitor the strategy implementation of the projects. • Prepare pitch presentations along with campaign handling and media planning. Oversee recruitment for key account management, sales, business development and strategy team
• Brand Portfolio: Tata AIG Life, HDFC, Satyam, UTV, The Mobile Store, Godrej, Yes Bank, The Leela Hotels, Oakwood Hotels, Bindass TV, HSBC Bank, Cheapoair
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