The MinimalistSr. Account Manager
Apr. 2018 - Apr. 2019Mumbai Area, India- Manage every account under digital marketing SBU
- Handling a team of 25 people - from management to creative to copywriting
- Act as a client-facing consultant to identify, develop, and execute digital marketing campaigns and - programs.
- Directly manage one or more channels to drive performance including paid search (PPC), display - advertising, organic search, and paid social.
- Use a data-driven approach via web analytics for monitoring and reporting of online marketing campaigns
- Interface with clients, account managers, and strategic leads to deliver for clients across a wide array of industries
- Serve as a thought leader and client advocate for new technologies, platforms, and programs.
- Support new business and account management in sales consultant roles. (Converted 12 clients)
- Creating roadmaps planning strategic initiatives & optimization efforts to hit client goals and targets.
- Setting and hitting client targets for both volume and ROI. - Identifying and executing tasks that will have the most significant impact in hitting targets.
- Quantifying and prioritizing initiatives/opportunities accordingly.
- Campaign monitoring to ensure the account is pacing well relative to budgets and targets.
- Mentoring junior level AMs.