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Work Background
Rheem ManufacturingDirector of Marketing and Product Management South America
Jan. 2017ChileResponsible for the introduction of the Rheem Brand in the South American market.
Market research,
Point-of-sale activation
Qualification of vendors and technical professionals
Media plan
Information management and definition of market strategies
Rheem ManufacturingR&D Manager
Mar. 2015 - Dec. 2016ChileReporting to the Operation Manager, as responsible for design and development of products for South American market. • Responsible to develop Products to Introduce the Rheem Brand in Chile and new business category for the company.
• Responsible to develop New Products line up and new plataform for Brazilian Market and support sales operations,
ElectroluxDevelopment Manager
Sep. 2010 - Mar. 2014Santiago de ChileResponsible to develop new appliances to Chile and South America Countries, Development of visual brand languages for Chielan brands, in additional to the foreground of 5 years product market management.
Training of technicians and engineers in quality tools such FMEA, Risk Assesment, SCR estimation and others Six Sigma Tools.
Project Management of new product for Argentina.
GVS FILTER TECHNOLOGYDevelopment Manager
Sep. 2008 - Aug. 2010Brasil• Responsible the Product Engineering Group, for automotive and hospital industry, using APQP and PPAP methodology.. Creation of productive cell for automotive filters increasing production from 40.000 parts/month to 270.000 parts/month. • Development of new solutions for pharmaceutical and hospital industry.
MabeProject and Product Manager
Apr. 2006 - Aug. 2008Campinas y alrededores, Brasil• Responsible for the market in Latin America and for the technological interchange between Brazil and Mexico, .
• Responsible for market research , analysis, specification and product development of washing machines ,developing sales strategy, marketing plan for GE brand washing machines, Mabe and Dako, with the launch of the high-capacity washing machines , achieving 10% of the Brazilian market share in two years. • Management and administration of patents of inventions, models of utilities and industrial drawings, through the INPI, INMETRO and outsourced laboratories.
• Creation of alternative solutions to assure cost viability and a process to attend the needs verified by the Marketing sector and the end consumer (user).
• Project management and mentoring, as a Black-belt, of Six-Sigma projects for Green-belts in the Product Engineering sector.
GEManager Product Engenieer
Nov. 1999 - Apr. 2006Campinas Area, Brazil• Coordination of Latin America Product Engineering and technology exchange between Brazil and Mexico, with the development of 18 SKU’s washing machines for in Brazilian and Argentina, representing a turnover of U.S. $ 50 million / year. • Development and implementation of new products for culinary line, with 7 releases between March 2002 and February 2004, increasing market share by 2% in the second half of 2004, equivalent to 100,000 products / year • Development of suppliers and raw material (steel and plastic resins), components (pumps, valves, wiring, electrical-electronic parts, fixing elements, adhesives), tools (injection molds and presses) and packaging (EPS and cardboard).
PIAL LEGRAND DO BRASILProject Coordinator
Apr. 1996 - Nov. 1999• Development of components for renovation and launch of 2 new product lines, representing 80% of revenues of the company, they are still for sale in the Brazilian Market. • Development of engineering procedures for obtaining ISO 9001 certification. • Development of new lines os products, implementation of new technical concepts, manufacturing processes and development of new raw material. • Development of suppliers for new Technologies, as well as guidance and instructing for the team of designers in charge of modeling, designing and developing the prototype of new products by using CAE, CAD and CAM technology.
ARNO S/AProduct Engineer
Jan. 1991 - Apr. 1996French manufacturer of portable appliances, auto parts and special components. SEB Group. • Project and development of portable electrical products, such as: beaters, blenders, irons, fans and air conditioners, as well as semi-automatic washing machines by three-dimensional virtual modeling, using structural analysis by finite elements, CAM programming and CNC machining for prototyping. • Participation in the renovation of the CAD 2D technology and implementation of the 3D technology, as an instructor of the Designers in using the new tool. • Responsible for the instruction and development of concepts for the Product Engineering group, and the implementation of the ISO 9000 system.
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