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Work Background
OTTREDFractional CMO
Jan. 2024 - May. 2024London Area, United KingdomSupporting the global OTTRed community with innovative marketing strategies.
All Access PassCo-Founder & CEO
Jul. 2023London Area, United Kingdom
Utopia MusicVice President Marketing
Oct. 2021 - Jul. 2023London, England, United Kingdom● Established and developed Utopia Music's marketing team, structure and initial branding and storytelling efforts. Grew the marketing team from 2 to 40 people in 12 months.
● PLG was led by 8 different business units servicing different stakeholders and created successful campaigns for each product and audience increasing demand generation and customer acquisition through freemium campaigns with limited access to services.
● Led team to €110m YoY revenue in organic and inorganic growth through strategic marketing efforts and a programmatic M&A strategy.
● Supported sales via ABM strategies that engaged our customers, provided feedback, and helped implement new product features, increased retention, and upselling.
● Increased organic social media audience by 8,600% with an average engagement rate of 3.67%.
● Increased total impressions by 215,000% via 304 posts through inbound campaign strategies.
● Increased organic website search users by 862% and reached more than 2 million impressions on Google with nearly 3% CTR through strategic SEO efforts.
● Directed and executed assorted video productions, podcasts, blogs and managed its CMS, website building including UX design, offsite events and conferences with more than 600 attendees, investor material and updates, internal communications, media trained more than 20 senior executives and managed crisis communications.
● Developed and executed all employer branding and onboarding materials for the company.
● Managed more than five external agencies and prepared procurement efforts for multiple projects over $1 million.
Utopia MusicMarketing Director
Oct. 2021 - Mar. 2022Stockholm, Stockholm County, Sweden
BlisserMarketing Director (Consultant)
Apr. 2021 - Aug. 2021Stockholm, Stockholm County, Sweden● Reporting to the founder and CEO and the investment board I built all investor and marketing material to attract seed funding, which led to $1 million worth of initial capitalisation.
● Successfully created and implemented a freemium strategy increasing demand and lead generation, which upsold the product by 65%.
● Built the brand identity, storytelling and GTM strategies that impacted website building including UI and UX, app design, overall marketing strategy and budgeting, talent attraction, overarching CRM strategy for client acquisition and growth hacking efforts.
MAJORITYGlobal Marketing Director
Oct. 2019 - Sep. 2020Stockholm, Sweden● Led global demand generation strategy and GTM initiatives, overseeing a team of eight, plus more than five external consultants.
● Achieved significant customer acquisition cost reduction from more than $60 to less than a dollar on digital platforms.
● Launched all digital presence and developed customer journeys that aligned with a freemium model that would provide full access for one month.
● Generated more than 7,000 new paying clients within the first quarter and subsequently doubled customer base by optimising the funnel and launching new product features campaigns.
● Attracted more than 25,000 new customers that met KYC requirements within a month and reduced churn 20% within the first quarter.
● Strategized, planned, and developed content with clear community impact and localised it in up to 14 languages. ● Increased customer retention from 6 months to 18.
Discovery Americas Capital ParVice president of Marketing and Investor Relations
Apr. 2018 - Nov. 2018Mexico City Area, Mexico● Led all aspects of marketing, public relations, internal communications, investor relations, marketing strategy, crisis management and customer services.
● Led and created all investor communications and pitch decks for the fundraising of our fourth investment vehicle which lasted three months and raised more than $7 million for an aggressive acquisition strategy in the logistics, aerospace, medical and educational sectors.
● Effectively managed all investor enquiries and managed ABM strategies with 11 local institutional investors.
● Led and executed the rebranding of the firm and its digital assets.
Mexico Business PublishingEditorial Director
Jun. 2016 - Dec. 2016Mexico City Area, Mexico- Successfully restructured the editorial output of 8 industry titles, which garnered renewed attention from clients and doubling our revenue within 6 months
- Implemented a strategic restructuring of the editorial team, which led to the recruitment and development of 60% of its members
- Mentored and supervised a team of 18 journalists and sales professionals using ABM strategies
FattumPublic Relations and Digital Marketing Director
Aug. 2015 - Aug. 2018México DF● Strategized and executed numerous digital PR campaigns for multinational corporations resulting in increased brand exposure and new client acquisition by averaging 8x ROI per client.
● Attracted new business to the agency and increased revenues from $5 million to $10 million within the first 18 months.
● Assembled and led a team of 10 talented professionals to create Fattum's inaugural digital marketing and public relations department.
GBM Grupo Bursatil MexicanoMarketing And Public Relations Manager
Jun. 2014 - Sep. 2015Mexico City Area, Mexico● Developed and implemented a content marketing and PR strategy resulting in $7 million in advertising cost reduction.
● Applied product-led growth strategies for all three products that increased sales by 50%, increased customer retention to more than 24 months and reduced churn by 35%.
● Effectively executed performance-based marketing campaigns and increased demand generation that made piggo the most downloaded savings app in Mexico in 2015.
● Successfully launched new fintech savings product reaching double-digit returns (USD millions), within three months.
● Earned seven international accolades for the brand and the analysis team including a Hubspot award.
Infrastructure Journal - A 4C Service (Emap)Americas Editor
Mar. 2011 - Jul. 2012London, UK- Pioneered the creation of the Americas news desk making it the titles principal revenues source
InfraAmericasReporter
Feb. 2010 - Mar. 2011London, UK- Wrote and edited hundreds of articles and features regarding private investment in the infrastructure sector
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