Emidio Cesetti - Head of Performance Marketing, WUKA

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Work Background

WUKAHead of Growth & Performance Marketing

Mar. 2022London, England, United KingdomWUKA is the British inventor of the category Period Pants and N1 in UK. Head of E-commerce, Paid Media Channels (PPC, Paid Social, Affiliate, Retargeting) and SEO. Responsible for the Paid Media Budget for UK, EU and US Markets. www.wuka.co.uk - www.wukawear.de - www.wukawear.fr - www.wukawear.ch - www.wukawear.com

INKDHead of Growth & Performance Marketing

May. 2018 - Feb. 2022London, United KingdomHead of Ecommerce & Growth at INKD (www.getitinkd) | London, UK -INKD is Diageo's exclusive partner on innovative personalisation of the manufaturer's spirits. - Revenue’s growth 150% year over year for three years. -Responsible for all SEO activities from keyword research to SEO audits of on-site optimisation for the website. -Technical website analysis, competitive/keyword research, and link analysis to drive rankings and organic visits -Implementation of changes to the website's architecture, content, linking and other factors to improve SEO performance - Responsible for Google Ads & Shopping campaigns -Trading Strategy: product assets, product page content/UX, price strategy, product stock, P&L -Optimisation of UX via A/B testing -Managed the website’s migration to release of a new e-commerce platform (Shopify) -Responsible for the production and automation of regular performance KPI reports for the CEO and founder Key achievements: -Exponential revenue growth -2018-2019 vs year ago: 16x sales increase vs 2017 +43% average order value -Customer journey re-design with record-breaking results: +3pts conversion rate -69pts bounce rate +1.8pts Google Ads CTR -Organic ranking enhancement: 1st page position on Google SERP for 95% of products, within a highly competitive market: Ciroc brand's website, Tesco, Sainsbury's, Asda, Lidl, Whisky Exchange, Amazon, among others

Hochschule NiederrheinTutor and Coordinator - Fashion Industry

Apr. 2018 - Feb. 2019Cologne Bonn RegionTutor and coordinator of the dissertation: “Amazon Patent "Clothing On-Demand": a new supply chain model in the fashion industry”. Hochschule Niederrhein. Faculty of Textile and Clothing Technology.

THEN AND NOWHead of Ecommerce & Marketing

Sep. 2015 - Apr. 2018London, United KingdomFashion Online Retailer -Build, manage and execute all SEO activities from keyword research to SEO audits of onsite optimisation -Managed the website’s migration to release of a new e-commerce platform (Magento) and blog magazine (Wordpress) -Perform technical site analysis (sitemap, robot.txt, Screaming Frog, Deepcrawl), competitive/keyword research (SemRush, MOZ, ahrefs), link analysis and spams. -Perform category products analysis -Implement changes to website architecture, content, linking and other factors to improve SEO performance -Monitor organic KPIs and produce periodical reports for the CEO and founder -Responsible for planning, executing and managing SEM activities. -Manage a team of SEO for the E-commerce platform -Manage a team of journalists dedicated to the creation of content of the magazine. -Manage the Newsletters & Triggered emails -Manage the Social & Google Ads plus Re-targeting