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Work Background
Luz LoveMarketing&Technology | Co-founder
Mar. 2024Vilnius&LisbonAs a co-founder of a sustainability-oriented trade startup that rescues second-quality dishware from Portugal from destruction, I aim to blend expertise in marketing and technology to create a better user and brand experience, ultimately contributing to the preservation of our planet.
Kirša.ltFreelance Perfomance Marketing & Growth Consultant
Feb. 2024Lithuania
Berta&AgencyChief digital consultant
Jan. 2023 - Feb. 2024Lisbon Metropolitan Area🟡 I changed my role from the head of creative to a brand consultant to utilizing extensive experience in creative development to provide strategic guidance to colleagues. As a strategic brand consultant, I work with agency client teams to analyze client business objectives and develop effective strategies for meeting their goals. I provide innovative solutions to complex creative business problems, leveraging data-driven insights and creative thinking. 👉 Daily Activities:
- Creative problem solving.
- Strategic planning
- Team guidance. - Social media& digital strategy.
- Brand development.
- Digital solutions.
- Data analysis and interpretation.
Berta&AgencyHead Of Creative & Insights
Jun. 2022 - Feb. 2023Vilnius, Vilniaus, Lithuania
Berta&Leading Strategist - Analyst
Feb. 2022 - May. 2022Vilnius, Vilniaus, LithuaniaIndustry: marketing and communications.
Capacity: +20 employees (at the moment).
Main market: Lithuania, Latvia, Estonia Main responsibilities:
strategy consultations for agency clients about marketing activities for better lead generators and brand awareness;
researches and analysis about marketing+communication trends around the world;
partnerships with other companies to provide better quality services to agency clients.
Berta&Digital Strategist
Jun. 2021 - Feb. 2022Vilnius, Vilniaus, LithuaniaIndustry: marketing and communications.
Capacity: +20 employees (at the moment).
Main market: Lithuania, Latvia, Estonia. Main clients: Electrolux, Audiomedika, Vilniaus implantologijos namai, Bolt, Selga/Laima, Main responsibilities: marketing strategy and implementation, Digital campaigns, and daily perfomance marketing operations (SEO, Google ads, etc)
My additional daily tasks are #SoME team leading, participating in proposal preparations for potential clients.
Lietuvos Komunikacijos AsociacijaDirector
Apr. 2021Vilniaus, Lithuania
PR Impact AwardsDigital solutions Consultant
Mar. 2021 - Feb. 2024Vilniaus, Lithuania
Lietuvos Komunikacijos AsociacijaBoard Member
Jan. 2021 - Dec. 2022Vilnius, Vilniaus, LithuaniaThe Association is a public relations and communications competence center in Lithuania which helps its members improve themselves and represent the country in an appropriate manner on a global scale. LTKA has more than 230 members from private and public sectors.
Čili PizzaChief Marketing Officer
Jan. 2021 - May. 2021Vilnius, Vilniaus, LithuaniaIndustry: catering;
Capacity: +500 employees (at the moment);
Main market: Lithuania; My main responsibilities are creating communication and marketing strategy for the new conceptfor Čili Pizza - one of the oldest and well known brands in Lithuania's history. I've have restarted marketing department's role in the organization and the department itself as being my self a strategy guy, who is not afraid to get his hands dirty.
Turing CollegeChief Marketing Officer
May. 2020 - Aug. 2020Vilniaus, LithuaniaChief marketing geek at one of the most interesting #EdTech startups in the Northern and Easter Europe region. Turing College offers an income share agreement payment option, which let's young IT professionals to focus on upgrading hard and soft skills and start to pay only after successfully landing on a dream job in one of our tech company partners. Main responsibilities:
- building the brand: tone of voice, branding, etc;
- creation of communication& content strategy;
- review other Turing brands and create a united family; 🔴Achieved goals:
- pre- and post- customer journey strategy and implementation (used tools: Zendesk support and Zendesk Sales Suite for all-in-one customer communication centre (emails, social media, live chat, etc.));
- launched website, including FAQ/Knowledge base (content + copywriting);
- personal branding communication strategy for each employee, including co-founders,
Nika ViajesHead of Transformation
Nov. 2019 - Jan. 2020Vilnius, Vilniaus, Lithuania[Sold Business]
After selling the business I was asked to manage the whole process of transfering ongoing projects. During this period it was necessary to optimize processes, execute EXIT communication between partners, clients and workers. What is more, I needed to ensure management of units' closure. the duration of the whole process should have taken no more than two months (as it was agreed at the time of sale). I am pleased that, despite the inherent difficulties of such work, the process has been completed on 31 01 2020.
Nika ViajesManaging co-owner / Managing director/
Apr. 2018 - Nov. 2019Lithuania[sold business] • Increased sales turnover up to 4 million a year (8 times comparing to what I found before starting this position) and revenue up to 10 times.
• Enhanced service basket by refining services.
• Attracted large-scale key clients in Russian-speaking countries (Russia, Belarus, Ukraine, Kazakhstan, etc.)
• Exclusive distribution rights of large hotel chain services in different regions.
• Optimized business processes.
• Budget planning and management.
• Development and implementation of a marketing and communication plan based on analytics data obtained from Big data methods.
SMK University of Applied Social SciencesLecturer
Sep. 2017 - Oct. 2017Vilnius[Terminated Contract]
Bachelor studies course about basics of social media communication and marketing.
TBWA\VilniusHead of Digital
May. 2016 - Oct. 2016Vilnius, LithuaniaIndustry: Advertising agency;
Capacity: +20 employees (at the moment);
Main market: Lithuania; TBWA/Vilnius is one of the oldest advertising agencies in Lithuania. Main responsibilities as head manager's: creating and implementing digital communication for well known local and international brands like Swedbank (projects: Kiekvienas Gali Būti Didelis, Swedbank Jaunimo programa, contacless credit card's campaign for youth, increasing consumer credit basket by searching potential and current clients without knowing relationships with the ba) and projects like Tautiška Giesmė Aplink pasaulį.
Nika ViajesManaging Director
Apr. 2015 - Apr. 2018Murcia Area, SpainIndustry: Product and services (Tourism);
Capacity: 10 employees; 2 offices in Europe;
Main market: East Europe (Ex-Soviet Union countries) and Asia; Managing a B2B (DMC) whole seller of ground services in Spain and other Spanish speaking countries. During past few years the company changed it’s selling and marketing strategy, upgraded it’s e-commerce tools and product development philosophy. All in all, company’s turnover has risen 4 times as leading tour operators from Russia, Ukraine and Belarus became clients.
Itaka Lietuva - head franchise office in Lithuania (Alfaturas, UAB)Head of Sales and Marketing
Jan. 2015 - Apr. 2015Vilnius[Terminated Contract]
Industry: Sales (Travel Agency – Tour Operator)
Capacity: 12 employees
Main market: Lithuania Alfaturas is one of the oldest travel agencies in Lithuania and head partner in Lithuania of Itaka – the biggest tour operator in Poland. Sales& Marketing strategy for B2B (travel agencies) / B2C, optimizing e-commerce and social media tools for brand awareness and cultural issues. Sales contract strategy and emotional relationships let the company have increased sales.
Go Planet TravelHead of Marketing and Communications
Mar. 2014 - Jul. 2014VilniusIndustry: Product and services (Tour operator);
Capacity: 42 employees;
Main market: Lithuania, Latvia, Belarus; Go Planet Travel was a startup tour operator in Lithuania which became popular among B2C. Brand’s awareness and reliability, online/offline integrated marketing and communication strategy (press officer as well), e-commerce implementation were main responsibilities. Achieved feature: crisis communication and marketing management.
Kirša.ltConsultant for building strategy of your brand so your sales would increase
Feb. 2010 - Jan. 2020LithuaniaI'm a consultant, offering solutions on strategy and business development. My mission is to help people and organizations build and retain a good reputation and results. I care about speed and efficiency when it comes to results. I act as main advisor to middle and high level managers, looking at organizations from their perspective. If you need t h e consultant for your brand, drop me a message or e-mail: tomas@kirsa.lt
HersusDirector
Sep. 2009 - Jul. 2012Industry: Sales& Marketing;
Capacity: 8 employees (at that time);
Main market: Lithuania; One of first advertising sales agencies in Lithuania, which helped to find new customers for the companies. Seeing potential of social media, agency offered clients content projects. Main clients: UPG baltic (vestuves.lt project)
MakaliusHead of Sales and Marketing
May. 2009 - Mar. 2014Vilnius, LithuaniaIndustry: Product and services (Travel Agency-Tour operator);
Capacity: 13 employees (at that moment);
Main market: Lithuania and emigrants around the world; Co-Founder of first and leading online travel agency in Lithuania. Started as freelance project today it became a leading tour operator. Focus on brand building, social media and digital strategies (one of the cases when company’s awareness came completely from Facebook and local forums). Product development according to big data analysis. According to the results, content projects with local media, e-commerce and new generation website development management. Honors & Awards
Best company website | Makalius.lt
MAY 2012 | Login Login internet awards are the most important digital award in Lithuania and one of the biggest tech conferences in Baltic and Eastern Europe.
EffigyMarketing account manager
Oct. 2007 - Jan. 2009Vilnius, LithuaniaIndustry: Clothing production and sales (Shop chain);
Capacity: +300 employees;
Main market: Lithuania, Ukraine; Effigy was the only local clothing brand which created its own unique clothing and accessories and be a strong competitor with international well-known brands in local market. Main responsibilities were managing brand awareness and advertising campaigns and initiate as press officer content projects with media and other partners. What is more brand tried various internet projects at that time like its own closed social network, start online shop. Managing marketing and communication project with a local coordinator in Ukraine. Had a team of visual merchandisers who implemented given visual merchandising tasks and seasonable identities according to market trends. Honors & Awards
Best booklet design (Silver dart)
Oct 2007 | Advertising Festival "Adrenalinas" Best booklet design for Effigy's campaign "Effigy underwear". The work was done with one of the best creative advertising agencies in Lithuania - "Adell Taivas Ogilvy".
SBA Idejos namamsHead of visual merchandising
Aug. 2007 - Oct. 2007Vilnius, LithuaniaIndustry: Furniture Production and Sales (Shop chain);
Capacity: +500 employees (at that moment);
Main market: Lithuania , Latvia; SBA Idėjos namams (now known as Berry) is one the oldest and the biggest furniture production and selling companies in Baltic. As the rebranding project was on its way, visual merchandising system had to created and implemented in all stores. What is more, coordination of indoor visual communications and representation of the brand in events were on main goals as well.
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