Andrew Henry - Merchandising Director, Boardriders

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Network Power<100 people

Roles

🔥50%

Startup Founder

💸50%

Marketing

👍50%

Sales & BizDev

Geos

🇽🇰25%

Kosovo

🇲🇽25%

Mexico

🇿🇦25%

South Africa

Work Background

BoardridersEMEA Head of Retail

Jan. 2022EuropeAs an Executive Leader responsible for overseeing the brick-and-mortar store portfolio spanning France, Spain, Portugal, Italy, GAS, Poland, and Czech Republic, reporting directly to the EMEA President, I have led a senior multinational team across various key functions including Merchandising & Buying, Real Estate, Visual Merchandising, Field Management, and Operations. My primary focus has been on formulating and executing a long-term, consumer-centric retail strategy in collaboration with cross-functional partners such as Brands, Trade Marketing, and Finance. Key Achievements: Spearheaded the development and implementation of a comprehensive retail strategy aimed at enhancing the consumer journey through concept and product-led multi-brand assortment strategies, bolstered by targeted training initiatives and a commitment to delivering exceptional customer service. Successfully optimized the financial performance of the Real Estate portfolio through strategic initiatives including store fleet rationalization, lease negotiations, and the formulation of store opening/refurbishment strategies, while overseeing the full-scale implementation of 5-year sales planning. Prioritized people development through the design and implementation of tailored training programs, both digital and live, and robust succession planning initiatives aimed at nurturing talent and fostering future leaders within the organization. In summary, my tenure as an Executive Retail Director has been characterized by a relentless pursuit of excellence, evidenced by my ability to drive strategic growth, optimize financial performance, and foster a culture of continuous improvement and talent development within the retail landscape.

QuiksilverGlobal Director Merchandising, Design & Development / Chief Merchant

Jun. 2014 - Jan. 2022EMEA / USA / APACAs the driving force behind the global brand merchandising strategy across all divisions, my role encompassed aligning our initiatives with ambitious 3-year brand targets spanning diverse geographies. Leading a senior multinational team across Design, Development, and Merchants, I was dedicated to cultivating sustainable consumer and revenue growth in collaboration with our Regional business teams. Key Achievements: Orchestrating a strategic approach to optimize business performance in alignment with Brand KPIs, including margin enhancement, global expansion, assortment efficiencies, and Minimum Order Quantities (MOQs). This entails setting clear targets for design-to-cost, pricing, and segmentation, in close partnership with PD&S counterparts. Pioneering the development & implementation of the Quiksilver Sustainability Strategy, ensuring that sustainability becomes ingrained as a fundamental brand value across all facets of our organization. This initiative is a testament to our commitment to responsible business practices & environmental stewardship. Collaborating closely with the CMO and Brand Lead to craft cohesive omni-channel Go-To-Market (GTM) strategies that seamlessly integrate brand and business objectives. By aligning these strategies, we aim to drive tangible revenue results and enhance our brand presence across diverse channels and touchpoints. Spearheading a strategic pivot towards Direct-to-Consumer (DTC) initiatives, focusing on the development of perennial product offerings and streamlined speed-to-market strategies. This proactive approach allows us to swiftly adapt to evolving consumer behaviors and navigate shifts in the competitive landscape. In summary, my multifaceted role as a leader in global brand merchandising involves driving strategic alignment, fostering sustainable practices, optimizing business performance, and spearheading innovative approaches to enhance our brand's competitiveness and relevance in the market.