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Work Background
Self-employedContractor
Nov. 2023Lees Summit, Missouri, United StatesSimplified complex legal topics for law firms, creating social media content that built trust, educated audiences, and attracted new clients. Crafted engaging social media posts for a restaurant operations company, using storytelling and promotions to connect with customers and drive foot traffic. Broke down complicated tax and accounting concepts into clear, relatable content, helping firms build credibility and connect with potential clients online. Partnered with organizations to sharpen their messaging and boost brand visibility through strategic copywriting and digital marketing. Took the time to understand each client’s industry, unique selling points, and goals—leading to stronger relationships, clearer communication, and impactful results.
PolsinelliSenior Digital Marketing Specialist
Jan. 2023 - Oct. 2023Managed the day-to-day operations within a matrix structure and oversaw the team responsible for the firm’s website, microsites, and blogs. Responsibilities included proofreading, editing, posting, and ensuring consistency and adherence to the Firm’s style guide. Provided strategic digital marketing guidance to senior Marketing leadership, allowing for long-term company goals to align with current digital marketing trends. Ensured technical and organic search engine optimization (SEO) was implemented, and webpages were being ranked. As a result of these efforts, the site increased its domain authority and non-branded keywords ranked higher in search results, which helped users find solutions and legal representation.
PolsinelliMarketing Communication/Technology Manager
Oct. 2021 - Dec. 2022Managed the team's day-to-day operations responsible for the firm’s website, including posting and removing content, implementing technology and troubleshooting. Managed the social media team responsible for the firm's social platforms. Guided functionality, data, reporting and enhancements to the firm’s CRM and email marketing system.
PolsinelliContent Specialist
Mar. 2020 - Oct. 2021Led the efforts to improve SEO in key areas, consistent with firm goals and initiatives. Worked closely with marketing managers and attorney practice leaders to evaluate web page optimization by analyzing current web page content and providing future state SEO strategy suggestions. Partnered with various key leaders across the organization to implement SEO improvements. Flexed style, communication methods, and tone to accommodate for leadership’s individual, preferred style.
Hallmark CardsSenior Editor
Sep. 2002 - Mar. 2020Creative Marketing Studio and Hallmark Digital StudioMaintained all product display pages on the e-commerce portion of Hallmark.com. Monthly, more than 1,000+ gifts and greeting cards were added. Responsibilities included writing, editing, proofreading, and incorporating effective SEO by utilizing Google Analytics tools, such as Keyword Planner. Managed 9 contract employees to support the needs of all e-commerce retailers. Through open communication and an environment based on respect and empathy, contractor turnover was less than 3% during this period. Provided editorial for product display pages on e-commerce sites like Amazon, Target, Walmart, Kohl’s, Sears, and other online retailers that sell Hallmark products. Responsibilities included writing, editing, proofreading, and using effective SEO and on-site search words.
Hallmark Cards, Inc,Writer/Senior Copywriter/Copywriter
Sep. 2002 - Nov. 2012Marketing CommunicationsLed end-to-end editorial responsibilities, including conception, writing, editing, formatting, and proofreading for diverse projects such as product launches, cause-related marketing, trade show materials, and retail programs. Collaborated with designers to ensure synergy between editorial and graphic design. Provided guidance in project meetings and mentored peers during challenges or career decisions, fostering an open and supportive environment.
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