RyffHead of Global Communications
Jan. 2023 - Jan. 2023New York City Metropolitan Area• Led global B2B marketing communications efforts for a tech startup, managing events, media relations, branding, digital marketing, design, social media, and podcast marketing.
• Increased social media engagement rate from 3.7% to over 10% and drove a +44% increase in social media followers.
• Improved brand share of voice from 20% to 53% through global communication strategies, social media campaigns, public relations initiatives, and targeted content marketing.