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Work Background
NordstromLuxury Sales and Fashion Styling
Nov. 2023New York City Metropolitan AreaLeveraged extensive product knowledge and innate ability to interpret clients' needs to provide personalized styling consultations and curate tailored fashion recommendations at Nordstrom in the New York City Metropolitan Area. • Built and maintained long-term client relationships utilizing CRM tools
• Ensured exceptional client experiences from start to finish
• Demonstrated strong interpersonal skills to implement customer service best practices
RyffHead of Global Communications
Jan. 2023 - Jan. 2023New York City Metropolitan Area• Led global B2B marketing communications efforts for a tech startup, managing events, media relations, branding, digital marketing, design, social media, and podcast marketing.
• Increased social media engagement rate from 3.7% to over 10% and drove a +44% increase in social media followers.
• Improved brand share of voice from 20% to 53% through global communication strategies, social media campaigns, public relations initiatives, and targeted content marketing.
Sweat + CoSVP, PR Strategy Director
Jan. 2022 - Dec. 2022New York, United StatesAs the SVP, PR Strategy Director at Sweat + Co, I spearheaded a talented team in delivering strategic PR initiatives for advertising, branding, and creative agency clients, resulting in strong client relationships with industry leaders. • Developed and executed tailored PR strategies for multiple accounts, aligning with each client's unique objectives.
• Led the team in monitoring industry trends and the competitive landscape to stay ahead of the curve.
• Cultivated strong client relationships with renowned companies like Digital Media Agency and Global Branding Agency.
Tiffany & Co.Brand Ambassador (Seasonal)
Oct. 2019 - Mar. 2020New York, United States
The Mint FarmManaging Director / Co-Founder
Jan. 2014 - Mar. 2022Brooklyn, New YorkIn my role as Managing Director and Co-Founder at The Mint Farm, I spearheaded business development efforts, managed day-to-day operations, and founded Mint & Partners to assist small to medium-sized companies with their communication strategies. • Led content production for broadcast, digital, and social media platforms.
• Developed creative marketing solutions for clients to enhance their brand presence.
• Collaborated with teams to deliver high-quality, engaging content for diverse audiences.
Ogilvy & MatherManaging Director of Worldwide Communications
Mar. 2013 - Dec. 2013Greater New York City Area• Directed a team of marketing and public relations professionals in developing communication strategies for Ogilvy.
• Authored and disseminated press releases, bios, FAQs, and media alerts to enhance media coverage.
• Monitored press coverage to ensure brand messaging consistency and public perception alignment.
DiGennaro CommunicationsSenior Media Agency Consultant
Jun. 2012 - Dec. 2012Greater New York City Area• Led content creation and thought leadership for media agency clients, focusing on public relations and strategic communications.
• Developed innovative approaches to event participation, enhancing client visibility and engagement.
• Collaborated with multiple client teams to drive successful campaigns and achieve client objectives.
UMSVP, Global Communications
Jan. 2011 - Jan. 2012Greater New York City AreaAs SVP, Global Communications at UM, I led a dynamic team to drive brand initiatives and secure industry accolades, including being named "Agency of the Year" at the Festival of Media Asia Pacific. • Developed and managed internal and external communications efforts across the UM global network.
• Led an international team to drive brand initiatives, public relations, awards efforts, events, and corporate image.
• UM APAC was the most awarded agency at the Festival of Media Asia Pacific.
MPGSVP, Global Network Development
Sep. 2007 - Oct. 2011Greater New York City AreaSpearheaded the development of a unified voice across the agency network, managed events, crafted global marketing strategy, and collaborated on brand positioning. • Developed and maintained a consistent voice in various media channels.
• Produced and managed diverse events.
• Created and executed global marketing strategy.
• Collaborated with the design team on new brand positioning.
OMD USAUS Director, Marketing Communications
Mar. 2002 - Jul. 2007Greater New York City Area• Co-authored OMD's strategic planning process, driving successful US and Global New Business initiatives.
• Established the Global Creativity Council and OMD Global “Insights, Ideas, Results” awards to elevate creativity.
• Guided OMD US to their first-ever Cannes Gold Media Lion and “Agency of the Year” title in 2006.
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