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Work Background
L3G3 MediaPresident
Jan. 2019Montreal, Quebec, CanadaInternet Advertising and Marketing Consultation Services. Prebid revenues optimization. Ad Stack Audit and evaluation.
HearstSr Ad Technology Engineer
May. 2016New York, New York, États-Unis- Led API automation projects using Google Ad Manager (DFP) API, AWS, Azure, C#, and JavaScript, significantly streamlining ad operations and improving overall efficiency.
- Evaluated and optimized header bidders including Prebid.js, Prebid Server, and VAST Video Ads, leading to increased ad performance and higher revenues.
- Developed and maintained a multi-platform/multi-site script system to deliver ads using Google Ad Manager, Prebid, and Amazon A9, which maximized ad revenue across over 50 sites.
- Spearheaded a bid optimization initiative that generated over $6M in revenue in two years by reducing bid waste and improving bid targeting.
- Built debugging tools and implemented memory optimization techniques using C# and JavaScript, enhancing system reliability and performance.
TC MediaDirector, Platform Solutions, Reporting & Programmatic
Sep. 2014 - May. 2016Montreal, Canada Area- Led the transition from legacy ad serving technologies to Google DFP and GPT scripts, resulting in significant improvements in ad delivery performance.
- Implemented Header Bidding with AppNexus and Amazon TAM across a network of over 300 sites, increasing ad revenue and overall efficiency.
- Developed real-time bidding systems and managed ad delivery scripts, ensuring seamless integration with programmatic buying platforms.
- Automated ETL processes and report generation using Salesforce APIs, improving the accuracy and efficiency of data reporting across departments.
- Collaborated closely with internal sales teams to develop data-driven strategies that increased client satisfaction and optimized ad delivery.
Yellow Pages / Pages Jaunes – CanadaSenior Business Analyst - Mediative
May. 2013 - Sep. 2014Montreal, Quebec, Canada- Implemented data loading systems from various APIs, including Google AdWords, Microsoft Bing, Marchex, DFP, AppNexus, BID Manager, and Pardot.
- Led R&D for advertising solutions, providing innovative strategies to enhance digital advertising efficiency.
- Installed and managed cloud servers and services, ensuring scalable and reliable data processing infrastructures.
- Automated performance report generation in PDF format, improving reporting accuracy and efficiency.
- Installed, configured, and managed a distributed Tableau Server environment, optimizing data visualization and reporting.
- Provided sales support, leveraging data-driven insights to assist the sales team in client engagements.
Virtual PaperProduction & Special Projects Manager
Oct. 2012 - Feb. 2013Longueuil, Quebec, Canada- Managed production priorities and quality control for Virtual Paper’s digital conversion services, ensuring the accuracy and timeliness of all deliverables.
- Led the development of La Semaine e-Commerce website and a mobile transactional app, integrating in-app purchase features for improved customer engagement.
- Provided technical leadership for special projects, including e-commerce kiosk development and app integration with iOS and Android platforms.
Ministère de la Justice du Québec (MJQ)Project Manager
Jan. 2012 - Jul. 2012Montreal, Quebec, Canada- Managed a portfolio of security and compliance projects with a budget of over $5M, coordinating a team of 40 to ensure PCI-DSS compliance and ISO 27001 certification.
- Developed disaster recovery plans and led the implementation of critical security processes to enhance the department’s data protection capabilities.
- Ensured successful project execution through effective cross-functional team leadership and adherence to PMI guidelines.
DTI SoftwareManager (IPE)
Nov. 2009 - Apr. 2011Montreal, Quebec, Canada- Managed a team of six developers responsible for adapting video games to new in-flight entertainment platforms.
- Delivered 17 projects using PMI methodology and Agile/Scrum, ensuring successful product delivery and client satisfaction.
- Led the adaptation of 14 video games to new markets, improving user engagement and expanding market reach.
Gexel TelecomDirector
Oct. 2006 - Nov. 2009Montreal, Quebec, CanadaShared between Gexel Telecom and IP5 Corporation
- Directed a $2M R&D project that improved product development and increased performance by 400%, while reducing hardware costs by 80%.
- Managed a team of 22 across multiple locations
- Led the establishment of a software lifecycle and development/documentation procedures to enhance product quality and consistency.
- Supported sales teams with RFPs and technical documentation.
- Oversaw data security and ensured compliance with government regulations.
- Led the relocation and establishment of call centers (~600 workstations, server room, etc.), ensuring smooth transitions without disrupting service.
- Managed the migration of legacy systems while preserving core functionalities, ensuring seamless operation during the upgrade process.
- Directed the management of infrastructure and material resources
Equisoft IncPrincipal Consultant
Oct. 2004 - Oct. 2006Montreal, Quebec, Canada- Re-architected the core product at Equisoft to enhance scalability and expand the company’s reach to a broader customer base.
- Developed innovative scripts that preemptively identified user hesitations in form fields, resulting in a 90% increase in form completion rates.
- Engineered and deployed XML data management systems for major clients, optimizing their data processing and storage capabilities.
- Provided comprehensive technical sales support, helping clients understand and adopt product solutions effectively.
Bell.caAssociate director – online applications, Technical lead - bell.ca
Mar. 2004 - Oct. 2004Montreal, Quebec, Canada- Led a team in analyzing and optimizing the search functionality on Bell.ca, improving user experience and driving significant business growth.
- Developed SEO/SEM strategies that increased site visibility, improved search engine rankings, and generated higher organic traffic.
- Directed technical initiatives to enhance Bell.ca’s search engine results, focusing on improving engagement metrics and optimizing the site’s performance.
- Coordinated cross-functional teams, ensuring alignment on business objectives and technical deliverables.
BellTechnology Manager - sympatico.ca
Oct. 1999 - Mar. 2004Montreal, Quebec, Canada- Architected, designed, and developed the web application for the TV show "Tous Contre Un", enabling real-time interaction for 3,000 players during live broadcasts.
- Created the architecture, infrastructure, and analysis for high-volume web applications (e.g., virtual cards, contests, surveys, newsletters), managing these projects end-to-end.
- Integrated new content and managed various types of content (news feeds, horoscope, weather, etc.), ensuring timely updates and optimal user experience.
- Developed internal tools for the generation and transmission of daily reports.
- Played a key role in the Sympatico-MSN portal merger, leading the integration of content and applications.
- Participated in the evaluation and selection of software for internal needs, ensuring optimal solutions for business operations.
- Supported the sales team by providing technical expertise and assisting with SEO analysis for Sympatico.ca applications.
- Analyzed search results, optimized keywords, and generated statistics to improve search visibility.
- Utilized PMI and Waterfall methodologies to manage multiple high-impact projects, delivering solutions on time and within budget.
Beltron Services conseilsConsultant
May. 1998 - Oct. 1999Montreal, Quebec, Canada- Developed data warehouse components and Control-M applications for Provigo Inc, optimizing data management and operational efficiency.
- Led the integration of Microsoft technologies into business processes, significantly improving system performance and user experience.
- Engineered advanced data handling solutions, leveraging deep expertise in Microsoft technologies, to support large-scale data analysis and insights generation.
VideowaySupervisor
Aug. 1995 - May. 1998Montreal, Quebec, Canada- Managed a 12-member team in the Videoway network control center, overseeing scheduling, recruitment, and training to ensure smooth operations.
VideowayChiel Operator
Sep. 1994 - Aug. 1995Montreal, Quebec, Canada- Managed 24/7 operations, ensuring system performance and customer satisfaction.
- Developed training programs for operational staff, improving team performance and reducing error rates.
VideowayComputer Operator
May. 1991 - Sep. 1994Montreal, Quebec, Canada- Led operational initiatives to improve team efficiency and reduce downtime, successfully managing the transition from physical terminals to software terminal emulation, achieving 15% cost savings.
- Automated all operational tasks using PDP-11’s RSX-11M Plus OS, reducing repetitive manual work to only moving tapes for backups and cutting manual entries by 90%, significantly improving operational efficiency.
- Developed a system to automatically update LTAs for online menus, receiving files via a designated FTP, running validations, and updating new versions to the live systems on a schedule.
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