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Marketing
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United States
Work Background
Dormer PrametMarketing Professional B2B
May. 2021RemoteAs a marketing specialist at Dormer Pramet, I have been responsible for implementing and shaping marketing initiatives for Northern Europe, including Sweden, Norway, Finland, Denmark, and Iceland. My role encompasses a wide range of responsibilities, including: • Creation and delivery of captivating newsletters using the marketing automation system Microsoft Customer Insights, keeping our audience informed and engaged. • Management of our social media channels Facebook, LinkedIn, Instagram, and YouTube, including content creation and publishing across all platforms. • Review and maintenance of the company's website in the CRM system SmartEdit to ensure it reflects both global and local content. • Close collaboration with an external advertising agency to execute effective paid advertising campaigns with Google Ads. • Ensuring that Dormer Pramet's brand profile is consistently maintained across all channels. • Creation and distribution of press releases to communicate important company news. • Utilizing my creative side for graphic design and video projects using Adobe Creative Suite / Creative Cloud, contributing to a cohesive and visually appealing brand identity. Programs I use the most are: Photoshop, InDesign, Illustrator, Premiere, Audition. • Management of trade shows and exhibitions. • Utilizing my language skills in Norwegian, Swedish, Danish, and English to facilitate effective communication across markets. My passion for digital marketing stems from my deep love for creativity and my curiosity to explore new possibilities. I love coming up with innovative solutions and testing new strategies and programs to increase engagement and create meaningful connections. Every day, I see as an opportunity to learn something new and find creative ways to reach our target audience. It’s a fantastic feeling to see how ideas can come to life, impact, and create real results.
Mediafusion Ltd.Project Manager | Digital Product Manager | Affiliate Manager
Feb. 2018 - May. 2021Norway · RemoteIn my role as a Digital Product Manager, I develop and market new and existing products. My role includes a variety of functions such as marketing, concept development, product development, project management, affiliate marketing, and analysis of our ongoing projects. Throughout my career, I have led two developers to create websites in WordPress and other digital products, which has strengthened my ability to combine technical knowledge with creativity. I have also been Head of Affiliate, establishing partnership agreements with the largest gaming companies in the industry, providing me with deep insights into affiliate marketing and lead generation. My experience in web design includes designing several websites, focusing on user-friendliness, CRO, and aesthetically pleasing design. I have also worked as a project manager for both internal projects and external clients, which has taught me the importance of delivering projects on time and within budget. I have managed paid advertising on platforms such as Google, Facebook, Instagram, and YouTube, and have worked with programmatic advertising. As a project manager for content production, I have created text and video in collaboration with writers and a video production team, which has strengthened my skills in storytelling and visual communication. Additionally, I have worked with search engine optimization (SEO) in the competitive gaming industry, giving me in-depth knowledge in improving organic search results. Website: www.mediafusion.io Skills & Buzzwords:
Affiliation / Lead generation / Web analytics / Conversion rate optimization / UI, UX / Data analysis / SEO / SEM / AB testing / Web design / Keyword research / Gaming / Casino / Prepress Tools:
Google Analytics / Cxense / Adnuntius / Facebook Business Manager / WordPress / Umbraco / Sleeknote / Zendesk / Inspectlet / SEMrush / Google Search Console / Wordapp / Adobe Photoshop / Adobe InDesign / Adobe Illustrator / Adobe Premiere
Lion AlpinMarketing Coordinator B2C
Apr. 2012 - Feb. 2018Gothenburg, Sweden · On-siteAt the ski travel agency Lion Alpin, I am responsible for all marketing activities in the Swedish and Norwegian markets. My tasks are many and varied, but mainly consist of the following: Newsletters: Create, A/B test, and analyze newsletters to optimize engagement and conversions. Graphic Design and Printed Material: Design and order both digital and printed material for our destinations and hotels, including digital banners, catalogs, and campaigns. Social Media: Manage our social media channels including advertising, analysis, and campaigns to increase our visibility and engagement. SEO and SEM: Ongoing contact with our SEO and SEM partners to ensure optimal visibility in search engines. Website Updates: Update our websites and create campaigns and landing pages to improve the user experience and increase conversions. Analysis: Analyze our online activities, mainly through Google Ads, to continuously improve our strategies and results. Media Planning and Budgeting: Plan and manage media planning and budgeting to maximize our marketing investment. Supplier Contact: Maintain contact with software, advertising, and print suppliers to ensure quality and efficiency. Photo and Video: Edit photo and video material used both online and offline to strengthen our visual communication. Responsive Web Design: Work with responsive web design to ensure that our websites are user-friendly on all devices. Training Trips: Conduct several trips each year to train our guides, create content for our channels, and produce visual material for our hotels. Website: www.lionalpin.se Skills: Lead Generation, Adobe Creative Suite, SEO, Google Analytics, Facebook, Marketing Strategy, Digital Marketing, SEM, E-commerce, Advertising, Search Engine Marketing, Keyword Research, PR, Communication, Influencer Marketing
Ink n ArtGrafisk Design - Trycktekniker
Aug. 2011 - Apr. 2012Göteborg, SverigeUnder min period på tryckeriet Ink'n'art ansvarade jag för utveckling av deras webshop, grafisk design, kundservice, tryck, inköp och kontakt med återförsäljare.
ICAOriginalare
Feb. 2011 - Aug. 2011Kungälv, SverigeJag hade en projektanställning på ICAs reklamavdelning och jobbade som originalare och grafisk designer under en ny kampanj. De vanligaste uppgifterna bestod av att göra reklammaterial och designa delar av tilldelade butikers tidningar samt att uppdatera reklamblad på butikernas hemsidor.
GrafiaGrafisk Designer / Originalare
Aug. 2010 - Feb. 2011Göteborg, SverigeBildretouchering samt färgkorrigering för Lindex, Kappahl och IKEA.
Förpackningsdesigner för Jula.
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