Sushmita Balasubramaniam

Fractional CXO, CIO @Self employed

India💸 MarketingBusiness OwnerMarketing Analytics Manager🧨 ConsultingBrand Marketing ManagerCustomer Researcher

A high impact senior leader with 30 years of experience in Business and Consumer Consulting, focused on driving strategic business decisions through market and consumer insights. As a senior leader, have led and built profitable businesses, implemented robust product frameworks, and spearheaded high-performing teams. In my client advisory roles, have collaborated with marketers and decision-makers to uncover valuable insights that drive decision-making across a wide range of business issues. I am a strong proponent of integrating data from diverse sources and harnessing its power to provide a holistic view of consumers and emerging trends; and have been consistently using this approach in my advisory work with clients, to aid in more informed decision making.

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Network Power<100 people

Roles

🗿50%

🧨50%

Consulting

Geos

🇮🇳100%

India

Work Background

Consumer Consulting/ Strategic Business/ Growth Advisor/ Retail & Ecommerce Strategy Advisor

Sep. 2023

TNS IndiaAssociate Vice President

Nov. 1991 - Sep. 2006At the time of leaving, was Head of the India region for TNS business solutions in ‘Brand & Advertising’ expertise areas – managing the business solutions practice in these areas (accounting for ~20% of revenues), across six offices in India and Sri Lanka. Was also heading Research Services for the IT& Telecom, Banking& Finance and Auto sectors. Responsibilities included developing new research methods unique to these sectors and customizing conventional research and research methodologies

KalaGatoCEO - Kalagato Consumer Intelligence

Aug. 2022 - Jul. 2023Bengaluru, Karnataka, India

KantarSouth Asia Domain Lead - CX & Commerce

Feb. 2012 - Jul. 2022BangaloreDeveloped unique protocols geared towards developing markets and was an advisor to global teams on studying consumers in emerging markets. I worked closely with the client servicing teams for business generation, especially on large strategic pitches resulting in significant breakthroughs with large MNCs and Indian corporates Led a wide range of assignments with advice starting from set up to final delivery; with a specific goal towards ensuring actionability of the insights for clients; leading to the deployment of several successful shopper marketing programs at client organizations – both for category players and retailers

GfKSenior Vice President

Jul. 2009 - Jan. 2012Set up the Shopper & Retail vertical for GfK. Created a complete set of shopper & retail solutions for the Indian market. Got breakthroughs into new clients like Whirlpool, Godrej Consumer Products for the company. Trained and mentored the servicing teams to ensure quality deliveries

Technopak AdvisorsAssociate Vice President

Oct. 2006 - May. 2009In my stint in consulting, I was heading the Publications & Market Intelligence Division of Technopak. Authored & published industry reports on FMCG, Durables & Services Retailing, Entertainment Market in India, Food Habits of India and a Student Handbook for Careers. I was one of the founding members of Envirosell India. Trained under Paco Underhill - Founder, CEO and President of Envirosell Inc, USA and learnt best practices of the shopper business which triggered my interest in Retail & Shopper and led to my subsequent roles in the sector