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Work Background
Social Media Manager
BaspadelSocial Media Manager
Mar. 2024South AfricaContent Creation: Designing eye-catching, engaging, and informative posts tailored to resonate with the brand’s target audience. This includes graphics, reels, and captions that reflect Baspadel’s values and personality. Content Strategy: Developing and implementing a content calendar to ensure consistent, high-quality posting that aligns with promotional campaigns, events, and key moments Analytics and Performance Tracking: Monitoring social media metrics to analyze what works best, then adapting strategies to improve reach, engagement, and overall performance. Brand Growth: Collaborating with other team members to brainstorm innovative content ideas and explore new ways to expand the brand’s visibility. Trend Monitoring: Staying up to date with social media trends, ensuring Baspadel remains relevant and ahead of the curve in the fast-evolving digital landscape.
Product photographer
APR DesignProduct photographer
Jun. 2021- Creating promotional materials, working in collaboration with creative directors, using editing techniques to improve picture quality, selecting appropriate backgrounds, setting up lighting for the photo shoot, and taking a large volume of photos
Travel operations manager
EspireTravel operations manager
Jan. 2020 - Oct. 2021South Africa- Manage and oversee travel requirements and arrangements for guests - Serve as key communications liaison for travellers - Assist with media content design.
Assistant Manager
Jolly Grubber Assistant Manager
Dec. 2017 - Jan. 2020South Africa- Managing cash-flow and stock control - Setting up pop up stores at Fetes and Souks - Cashing up and financial management - Assisting with staff training and overseeing staff performance

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