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Work Background
MetLifeGlobal Vice President Marketing Operations, Channels, and Analytics
Mar. 2023New York, New York, United States · On-siteI’m responsible for leading the global marketing operations, channels, and analytics teams for MetLife.
FiservVice President, Global Digital Marketing
Jun. 2020 - Feb. 2023New York, New York, United States
FiservDirector, Global Digital Marketing
Jan. 2016 - Jun. 2020225 Liberty Street, New York, NYAs Global Director of Digital Marketing at First Data, I develop, implement, and measure the success of campaigns that drive revenue, create value, and retain customers for our company. I develop strategies and manage campaigns in the areas of content, email, social media, advertising, lead gen, user experience design, and website development. I work closely with world-class advertising agencies and talented colleagues to bring the strategies to market.
JPMorgan Chase & Co.Vice President, Global Digital Marketing
Nov. 2012 - Dec. 2015new york, new york · On-siteI reported to the SVP of Digital Marketing. I was responsible for the planning, management, implementation, and measurement of six global public websites. I proactively engage 30 Subject Matter Experts and Marketing Liaisons to provide timely and relevant updates to websites. Work daily with SEO Manager, Acquisition Manager, technology team, and the Digital Customer Service Manager. I managed website updates including international product launches, promotional and support videos, landing pages, banner ads, white papers and, of course, regularly scheduled annual content updates. I ensured that the content is up-to-date, adheres to Legal and Compliance standards, and that it meets Americans with Disabilities Act (ADA) requirements.
mcgarrybowenDigital Strategy Consultant
Oct. 2011 - Oct. 2012601 West 26th StreetManage digital media campaigns
VMLDigital Strategy Consultant
Mar. 2011 - Oct. 2011Manage digital media projects
Randa AccessoriesCreative Services Consultant
Jul. 2009 - Mar. 2011New York, New York, United StatesManage visualization an implementation of graphic concepts for over 20 brands under the Randa Accessories umbrella
Tell Me Your GoalCEO & Founder
Jan. 2000 - Nov. 2012New York, New York, United StatesIn 2000, I founded a digital marketing agency that grossed an average of $1.5M/year with 5 employees. Our customer base ranged from local small restaurants to national storage facility companies. We helped customers gross over $1.5B in revenue over the 12 years I ran the business. We provided demand generation marketing including social media advertising, SEO, Email automation, content marketing, and overall digital strategy. I successfully sold the business to a larger agency.
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