Stefan Borghgraef, PhD - CMO, COO, Consultant & Business Mentor, Borgn Consult

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Work Background

BORGN CONSULTMarketing & Business Transformation Consultant | Business Owner

Jul. 2022Belgium · HybridMarketing & business transformation consultant. Recently finished a Channel Transformation assignment for a major Telco player in Belgium. Also acted as Marketing Director a.i. for a technology company delivering smart, energy-efficient & sustainable building solutions.

TruvoGeneral Manager Blue Bees Agency & Dialog (two corporate ventures of Truvo)

Jan. 2014 - May. 2016Brussels Area, BelgiumLeading Blue Bees Agency (part of Truvo Belgium), a full-service communication agency dedicated to local businesses and entrepreneurs (2016-2017). Full P&L responsibility. Prior to this I was leading 'Dialog', a separate business unit focusing on data monetization.

TruvoMarketing Director

Nov. 2012 - May. 2016Antwerp Area, BelgiumAs part of the goudengids.be (Truvo Belgium) senior leadership team, driving the digital transformation of the company. Responsibilities include: - User, content & search strategy for directory products (driving double digit traffic growth) - Demand generation strategy and campaigns (feeding a very large sales organization) - Leading customer experience improvement programs - Managing a team of 25-30 FTE's

TruvoNew Media Director

Mar. 2010 - Nov. 2012Antwerp Area, BelgiumTruvo Corporate is a leading local search and advertising company which is transforming itself from a traditional Yellow pages publisher into a new media company which is active in local online and mobile search. It is active in various countries (Portugal, Ireland, Belgium) through print, online, mobile phone and social media channels. Responsible for the online yellow and white pages sites (>100 million visits/year). Managing a team of 25-30 FTE’s (online marketing specialists, web analytics specialists, UX, second line support specialists, designers, ad operations specialists, traffic management specialists, testers) in multiple locations/countries. Achieving double digit online traffic growth through mix of SEO, SEA and communication initiatives. On time delivery of new functionality using agile project management methodology.

KU LeuvenGuest Professor in Marketing

Oct. 2023Belgium · Remote

AmbitsBusiness Mentor

Nov. 2022Flemish Region, Belgium · Hybrid

ProximusVP Enterprise Marketing (Tribe Lead)

Jan. 2022 - Dec. 2022Brussels, Brussels Region, BelgiumMember of the Enterprise Leadership team. As part of a company-wide Agile transformation program, redesigned the marketing organization according to the Agile at Scale principles. Focused the team on demand generation, go-to-market, thought leadership and brand positioning. Developed a plan to rebrand and reposition the Proximus Enterprise business unit under a newly created "Proximus NXT" subbrand and started implementation of the plan. Co-created a new vision, mission and purpose for Proximus’ Enterprise business unit to reflect its ICT ambition. Strengthened Proximus' ICT positioning and brand awareness through various above the line media campaigns and events (e.g. ‘Thinkthings’, an online event inspiring companies on IoT, AI, Cyber Security, 5G and innovation, attracting 650+ attendees).

ProximusDirector B2B Marketing

Jan. 2021 - Dec. 2022Brussels, Brussels Region, BelgiumLeading the marketing team of the Enterprise Business Unit (~EUR 1.4B in revenue) within Proximus. Member of the EBU management committee, reporting to the Chief Enterprise Officer. Together with my team, we positioned Proximus' Enterprise segment more firmly as a leader in ICT: Organized several events including “Thinkthings”, an online event inspiring companies on topics such as IoT, AI, 5G and innovation. Published 145 blog articles, created 30 videos, and broadcasted 10 editions on Canal Z about digital transformation.

FCR Media BelgiumCMO (Chief Marketing Officer) & Customer Service Director - Digital Transformation Executive

Jan. 2018 - Jul. 2020Antwerp Area, BelgiumMember of the executive leadership team of FCR Media Belgium. Reporting to the CEO, I am leading all marketing, product, communication, data & customer service efforts (+/- 50 fte) of the company. - Set up a completely new marketing & CS organization, focusing on strategic product management & innovation, new customer acquisition, branding, pricing, and customer experience. - Increase of 70% in marketing qualified leads over 2 years through use of effective digital marketing tactics – i.e. lead nurturing via Pardot (marketing automation), launch of a new corporate website with clearer product propositions, and e-mail marketing. - Roll-out of a new brand architecture and rebranding, supported by an above-the-line campaign, the launch of a new corporate website and a complete revamp of our social media presence. - Overhaul and simplification of our entire digital product portfolio: Every individual product was reviewed and improved to ensure product-market fit. Products where then combined into simple but powerful bundles to facilitate customer acquisition. Roll-out of a clear product roadmap for 2019 with emphasis on websites, digital advertising , appointment scheduling, reviews and CRM.

FCR Media BelgiumChief Operations Officer (COO) - Digital Transformation Executive

Jul. 2016 - Mar. 2018Antwerp Area, BelgiumMember of the executive leadership team of FCR Media Belgium. Leading the operations teams (customer service department, digital campaign management, website development, print, data quality, fulfillment, digital marketing products & services). Overall, +/- 120 FTE. Budget of EUR 20M. As COO, jointly responsible for the company's digital transformation. Key elements of our digital transformation including 1. Product & business simplification; 2. New customer experience & customer journey design; 3. Roll-out of new cloud-based platforms (Salesforce.com, New Voice Media, Content Management Platform); 4. Change management.

DHL ExpressHead European Product Development

Jun. 2007 - Dec. 2009Brussels Area, BelgiumAs head of the European product development team, I was leading an international team of new product development managers. My role was to develop a clear new product development (NPD) road map and to lead/supervise the implementation of each of the NPD initiatives (end to end responsibility for innovation projects, incl. opportunity identification, new product forecasting, business cases, implementation, go to market approach). Cross-functional, international program management using Prince 2 principles.

Wolters Kluwer BelgiumMarketing & Communications Director

Jun. 2005 - Jun. 2007MechelenPeople & Budget Management: Responsibility for Marketing & Communications in Belgium for the entire publishing unit (revenue, cost, people). Led marketing & communications team (20 fte). Marketing Planning: Led the development and implementation of the yearly Sales & Marketing plan + budget. Brand Strategy & Communication: Led a major re-branding for Kluwer Publishing in Belgium: Introduction of new brand architecture design. Successfully executed numerous brand activation campaigns. New Product Development: As part of the country project board, evaluated 20+ new product development initiatives (go/no-go decision; driving market and product research & development), including many subscription-based portals and products (e.g www.legalworld.be; www.monKEY.be; www.hrworld.be).

FedEx ExpressEMEA Marketing Manager

Nov. 1996 - May. 2005Brussels Area, BelgiumAs Strategic Research & Service Development Manager, I was responsible for all new product development, product marketing and market research efforts for FedEx in EMEA.

Erasmus University RotterdamResearch Assistant (AIO)/ PhD Student

Jan. 1994 - Jan. 1997Rotterdam Area, Netherlands1. Research in the areas of Marketing, Sales Management, Market Research, resulting in the degree of Doctor (PhD student at Tinbergen Institute/Erasmus University Rotterdam). 2. Speaker at various conferences (Ghent, London, Rotterdam, Paris, Budapest, South-Carolina). 3. Lecturer 'Marktanalyse & Bedrijfsstatistiek' (1996) 4. Lecturer at Advanced Program for Sales & Account Management, ISAM Rotterdam (1996-1999)