IBM EuropeIBM Executive Communications & Sales Enablement
Oct. 1997 - Dec. 2017Remote - HQ Paris2013 - 2017: Sales Enablement for IBM Europe 2011 - 2012 : IBM Executive Communications & Sales Enablement - Internal executive communications for VP Systems Brand - Smarter Computing launch in Europe across communications channels and sales teams 2010: IBM France, Brand Advisor - Analysis and Proposal: Performance Metrics; Employee Ambassador Program; Digital and Social Media 2007 - 2009 IBM Marketing & Communications Brand Professional, Global
- Involved planning, coordination, execution of IBM Brand Digital Marketing strategy multiple markets and stakeholders, at a global level, working closely with the IBM agency partners.
- Drove and coordinated implementation of IBM Search Engine Marketing strategy in Europe, working with Global and agency partners.
- Curriculum & content for IBM Digital Marketing Education Roadmap 2005 - 2007 Web Marketing, ibm.com - Strategic implementation to drive opportunities over the web
- Editor for ibm.com European Homepages; Search engine and email marketing 2000 - 2001 IBM, PR for IBM Desktop PC brands
1998 - 2000 IBM Comms - Implemented Online Press Review for IBM European Executives. - Internal Communications for PC Company