Sierra Dowd - 360 Marketing and Communications Executive, SVP House Consulting

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Work Background

Unwrap.aiHead of Demand Generation

Jan. 2023 - Nov. 2023Santa Barbara, California, United StatesImagine all of your feedback translated into actionable insights so that you can more effectively deliver unmatched value to your users. With Unwrap, you can aggregate all of your feedback in one place and automatically get insights. As Head of Demand Generation, I... - Developed our content marketing strategy, guaranteeing a strong presence across multiple platforms, including our blog, company podcast, and diverse social media channels. This strategic initiative expanded our audience base and bolstered our brand's influence within the industry, solidifying its credibility. - Led the overhaul of our company website to achieve a contemporary look and improved functionality. From securing top-notch marketing assets to customizing landing page content for specific customer demographics, I spearheaded the initiative to develop a website that captivates visitors and maximizes conversion rates. - Delivered comprehensive 90-day marketing strategies and then followed up with extensive analyses of those strategies. Measuring the impact of our initiatives across various customer segments was pivotal in refining our marketing approach and fueling our rapid revenue growth from $100k to $500k annually within a year.

Creative Destruction LabCDL - Montreal, Artificial Intelligence, 2021/22 Cohort

Sep. 2021 - Jun. 2022Montreal, Quebec, Canada

SeshHead Of Marketing & Community

Sep. 2019 - Jan. 2023Beverly Hills, California Sesh, the super parent helper is an AI-powered parenting app. Helping parents build healthy relationships, manage behavioral issues, and make better decisions...from first words to all grown up. As the Head of Marketing & Community I owned the top of funnel user metric with the main goal of increasing number of users in app. I was also responsible for building community and increasing brand awareness. Additional responsibilities included: - Worked with CEO to identify product-market fit through extensive competitive and consumer analysis, and A/B testing Google Ads leading to various landing pages - Created and executed go-to-market strategy with nominal resources - Worked with Head of Product to build, A/B test, and iterate acquisition and activation funnels - Spearheaded Product Hunt launch, landing #1 product of the day and #3 artificial intelligence product of the month - Worked closely with Head of Product and Chief Technology Officer to ensure roadmap aligned with marketing initiatives and objectives - Responsible for development and distribution of all external communications including all web copy, landing page copy, press releases, decks, sales outreach, and any additional marketing collateral required - Created, executed, and maintained all social media channels, PPC campaigns, digital marketing campaigns, community-development, email marketing, and strategic partnership efforts - Created both influencer and community-based ambassador programs including ideating and implementing virtual and in-person events - Identified low-cost opportunities to increase visibility and drive traffic driven by data from both customer as well as Mixpanel, Segment, Lucky Orange, Google Analytics, Hubspot, and other software in marketing stack - Increased market awareness and penetration through ambassador program - Conducted user interviews and surveys to develop targeted marketing campaigns and product-led growth tactics

98society Founder

Apr. 2018 - Jan. 2023Los Angeles, CAEvery 73 seconds someone in the U.S. is sexually assaulted. 98society is a social enterprise brand, dedicated to offering inspired apparel designed to educate society on the sexual assault epidemic. Each purchase supports preventive programs and survivor services. Awarded Best Social Enterprise Fashion Label 2019 - West Coast by Lux Life Magazine

SVP House Founder

Apr. 2017 - Jan. 2023Los AngelesLos Angeles-based marketing and communications agency offering hourly & fixed rate support to startups and midsized businesses. Services include advisory and strategy within marketing, communications, and eCommerce. - Established, built, and optimized marketing and communications consulting company offering marketing, eCommerce, and communications expertise to businesses and entrepreneurs in SaaS, tech, and direct to consumer goods & services - Consulted for over dozen companies in various industries from bespoke bridal and fashion, to SaaS in healthcare and sustainability, coaching, interior design, and tech - Responsibilities vary based on client needs but most outcomes include increasing revenue and profitability using creative and data-driven marketing strategies, performing consumer behavior analyses, website and digital marketing optimization, web development, brand positioning, community development, updating product offerings to outperform industry competition, buildout of loyalty, subscription, influencer, affiliate, and/or ambassador programs, and marketing stack recommendation and setup for automation

Beautycon MediaDirector of Ecommerce Partnerships

Sep. 2016 - Jun. 2017Hollywood, CaliforniaAs Director of eCommerce Partnerships I was responsible for the eCommerce and marketing strategy of Beautycon Subscription Box as well as BeautyconSHOP, and any special brand or influencer collaborations or projects Under my leadership, Beautycon sold out of its Spring 2017 Beautycon Box for the first time and hit record-breaking shop sales at its 2017 New York festival. Additional responsibilities included: - Managed team of marketers and creatives to implement all marketing and communications plans directly impacting activation and retention - Researched industry and marketplace trends and led focus groups to develop marketing solutions, identify brand awareness opportunities, increase revenue beyond box subscriptions, and grow subscription customer base - Worked alongside CEO and Creative Director to optimize UI/UX experience for onboarding new subscribers and worked with hired vendor to re-design website - Sourced, curated, and purchased product selection for all international festivals and e-commerce store

Stylemined.com of Telewise Media GroupPresident

Jan. 2016 - Aug. 2016Playa Vista, CAUnder my leadership as President, the company generated over $150 million in processed revenue, sold upwards of 3.5 million units, secured additional national TV show placements with major networks, and expanded its service offerings into multi- national eCommerce product branding, and B2B services. My main responsibilities included: - Working alongside TV Network executives to strategically curate weekly nationally televised fashion flash sale segments on The Real, E! News, Wendy Williams Show, The View, EXTRA, Dish Nation, and The Talk - Spearheading the development and rebranding of each consumer-facing show sales website - Developing and curating each weekly script, and product and marketing copy on each complimenting website - Overseeing the HR, segment editor, marketing, tech, customer service and distribution departments - managing team of approximately 30-50 employees - Developing and curating each Deal Marketplace event that awarded direct revenue to company in between network show lulls, while guiding marketing, social, and advertising campaigns and overall business development of the marketplace - Leading the creative vision and project management for development of Smooth Jazz, patented e-commerce solution -Selling and onboarding clients to that platform and maintained all client relations post-onboarding

Excela CreativeVice President, Creative Director

Oct. 2014 - Nov. 2015Excela CreativeAs Vice President of Excela Creative, I led the business development of the company while maintaining client relations and the creative vision for all client projects. Under my leadership, an environment that fostered high quality creative output amongst the creative, marketing and social media departments was developed. While working closely with clients in the beauty and fashion spaces to design and develop their eCommerce sites on platforms such as Magento and Shopify, the executive and creative teams saw an opportunity for an eCommerce platform that provided the same tech/functionality caliber of Magento but the DIY/plug-and-play ease of Shopify. I worked alongside a team of engineers and developers to create this proprietary eCommerce platform, dubbed Smooth Jazz, contributing to the UI/UX, branding, copy and creative direction of the product as well as conducting all business development upon launch.

Telewise Media GroupSenior Segment Editor

Mar. 2013 - Oct. 2014Culver CityAs Senior Segment Editor, I was responsible for identifying and buying product for every national fashion sales segment, while overseeing, onboarding and training a team of junior buyers. As the top buyer I worked with hundreds of brands to ensure they garnered national television publicity at a fraction of the cost they would normally, while ensuring the networks needs and deadlines were met accordingly, and assisting the executives with editorial planning, marketing, creative and business development.

Be More HeroicFounder

Sep. 2011 - Dec. 2016West Hollywood, CAI co-founded and led 501(c)(3) non-profit, Be More Heroic, an anti-bullying organization dedicated to inspiring individuals and communities to evoke positive and courageous action. Be More Heroic, still active, has since changed its mission. I am now a sitting board member. While actively leading the non-profit, I co-created a national school tour program dedicated to educating elementary through university level students on bullying, trauma healing and several other issues affecting our youth and young adults. I also co-created Camp More alongside Tony-award winning actress Ali Stroker. Camp More is an experiential summer camp built to transform the lives of 17 teenagers from all different backgrounds in 7 days through the arts, progressive workshops and emotional intelligence education. With the help and partnership of The River Phoenix Center for Peacebuiling we raised over $26,000 and built the entire program in just 6 months. While touring and producing Camp More, I worked alongside my co-founder Justin Chase to executive produce Be More: The Documentary, a film showcasing the efforts of the non-profit. The film is currently in post-production.