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Digitra.comProduct Designer and UX Writer
May. 2021 - Aug. 2023Brazil, São PauloUsing Product Discovery, collaborate with stakeholders and the creative team to create a global exchange app and website. On the Content front, developed a conversational system to enhance the customer support chatbot and help center.
Plurix Design Estratégico Ux Writer and Researcher
Jul. 2020 - Apr. 2021Brazil, São PauloWorking closely with cross-functional teams, developed data-driven personas and brand voice to ensure alignment with audience's needs and preferences.
Facilitated design sprints and conducted usability tests for content refinement.
Mercado BitcoinCustomer Experience Manager
Apr. 2017 - Mar. 2020Brazil, São PauloRecruited and trained talents to establish a leading Customer Service team in the cryptocurrency world. Later, upgraded our Help Center to become the main support resource for cryptocurrency exchanges in Latin America.
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