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Work Background
The Real Estate InvestHERCo-Founder
Jun. 2023Greater AshevilleWe are the 51st chapter of The Real Estate InvestHER, bringing support, education, and resources to our monthly meetup.
Harmony Interiors Aesthetic TechnologyVice President
Mar. 2021 - Oct. 2024Asheville, North Carolina, United StatesHarmony has been a trusted Audio, Visual, and Lighting systems custom design and installation firm for 25 years. We value communication, integrity, and togetherness and have been trusted by dozens of commercial clients including America's Largest Private Home, The Biltmore. We geek out over the right gear and design for our creative projects and spaces and will do the same for your businesses and homes. We love helping our clients create the indoor and outdoor entertainment spaces of their dreams so they can enjoy their home every single day by the touch of a button.
The Great Reset MovementCo-Host, The Great Reset Podcast
Mar. 2020 - Mar. 2021Asheville, North Carolina, United StatesA podcast where Tommy Calloway and Shawndra Russell (and guests) discuss the ramifications of the coronavirus and how we must establish a better new normal for Americans and humanity at large after the fallout of COVID-19. Tommy Calloway is a long-time writer, musician, performer, director, sketch comedian, producer, DJ, and radio host. Shawndra Russell is a business, travel and craft beer writer, digital marketing consultant and educator, and co-owner of Creative Hub Studios, a 4,000 sq. ft. exhibit & event space located in the heart of downtown Asheville and owns Mad Genius Studios, a small retreat center located 15 minutes outside the city.
Creative Hub StudiosCo-Founder
Jan. 2020 - Jun. 2020Asheville, North Carolina AreaCreative Hub Studios, a 3,700 sq. ft. event & exhibit space located in the heart of downtown Asheville, is a funky art gallery that supports emerging artists, creatives, and entrepreneurs through workshops, panels, lunch and learns, roundtables, and much more as well as a creativity hub where we host Friday happy hour art jams, intimate concerts, DIY crafts nights, yoga classes, and much, much more. Our mission is to encourage "The Art of Doing Business (and Life!) Better," and we are looking for speakers, presenters, experts, and leaders to partner with to offer all sorts of educational and creative events. This new space is also the new headquarters for Mad Genius Studios, my retreat company, and Mad Genius Foundation, my future nonprofit. I share the space with the amazing Julieta Fumberg, who I co-created Marketing Lab AVL with and have all kinds of projects in the works with her, too. What an exciting time to be an entrepreneur in the great city of Asheville!
Mad Genius StudiosFounder
Feb. 2017Asheville, North Carolina AreaMad Genius Studios creates spaces and events to help women entrepreneurs thrive. We offer and carefully curate high-impact workshops, courses, and experiences to help you and your business grow.
Content ScienceDigital Manager
Apr. 2016 - Feb. 2017Greater Atlanta AreaCharged with coordinating all content created and released for Content Science Review, Content Science's award-winning digital magazine as well as contributing pieces including premium/subscriber-only content, Q&As, fact sheets, tools lists, and more. Coordinate with graphic designer and website admin to complete all CSR articles and features published. Also coordinate and manage all aspects of email and social media programs for Content Science.
Armstrong Atlantic State University & UdemySocial Media Instructor
Feb. 2014 - Dec. 2014Savannah, Georgia AreaTaught two COMM 7500 courses: Social Media for Professional Use and How to Speak the Language on Each Social Platform. Courses are part of AASU's Graduate Certificate in Professional Leadership and Communications. These are the first two social media-centric courses to be offered at AASU and will be rooted in my real-world experience in the field of social media, building communities and creating content for several businesses from a $4 billion dollar snack food company to a locally owned retail store. Also created a similar online course for Udemy.
Forbes Travel GuideSavannah Correspondent
May. 2013 - Dec. 2014Forbes Travel Guide expert responsible for answering questions about Savannah and surrounding areas; writing blogs for ForbesTravelGuide.com site and conducting resort and spa evaluations at locations including Kiawah Island, Hilton Head, and Savannah.
Shawndra Russell Communications, LLCOwner (Digital/Content Marketing)
Jun. 2011 - Mar. 2021VirtualAt the heart of it all I'm a storyteller who wants to help others share their stories effectively. This means I teach people how to optimize their social media, blogs, emails, web copy and more so that their businesses have a stronger overall presence and communicate their values and strengths. We've worked with: Savannah Taste Experience
47Hops
Western Carolina University
Content Science
Ghost Coast Distillery Cotton Sail Hotel
Luquire George Andrews agency
BFG Communications agency
Snyder's of Hanover
Keller Williams Real Estate
Rowena Patton's All-Star Powerhouse
The Satori Group agency
BNI Beaucatcher
The Salt Table
SellBuddy
Noble Mouse agency
Abshire PR
Lucky Savannah
TalentSoup
Monroe Marketing
Twenty/20 Cafe
Tour Buddy
'Tiques Boutique Shopping Tour
Churchill's Pub
Savannah River Farms
The Creative Coast Alliance
Bowerbags
Pocketmaps Dashboards and Tools used:
Engagor
Sprout Social
Hootsuite
Buffer
Primary social channels We also help companies and events expand their reach and the ripple effects of thorough, complete social media coverage using Twitter, Facebook and blogging. Past events include: Geekend Writer's Digest Savannah Stopover Savannah Music Festival TedxCC Square Fest LaunchAid
Shawndra Russell Communications, LLCWriter & Author
Nov. 2010 - Mar. 2021VirtualPublished author of:
*51 Ways to Help Your Social Media Manager Crush It!
*Start Today: Social Employee Advocacy Program
*Start Today: DIY Social Media Program for Small Businesses
*Couple Friends (women's fiction)
All titles above available on my Amazon Author Page at http://amzn.to/1Eloi9U. Author of How to Become a Freelance Writer in 30 Days now available at www.shawndrarussell.com, which has helped readers nab writing gigs before even finishing the 30 days of lessons! Contributor to a variety of publications and companies covering travel, entertainment, lifestyle and business. Published outlets include:
Visit North Carolina: http://www.visitnc.com/trip-idea/a-girls-getaway-to-the-north-carolina-high-country
Explore Asheville: http://www.exploreasheville.com/stories/post/beer-boom-8-new-ways-to-imbibe-in-asheville/
BeerAdvocate: http://www.beeradvocate.com/mag/6736/savannah-georgia/; http://www.beeradvocate.com/mag/8131/st-augustine-florida/
Jollity Magazine
Ebyline
Cigar Aficionado
Snooth
Forbes Travel Guide
Travel+Leisure
Visit Savannah
Hotels.com
Expedia
WNC Parent/Asheville Citizen-Times
Media Bistro
South magazine
Enveritas
Society South
GeorgiaCEO
SouthComm Publishing
Savannah Morning News
Business in Savannah
Savannah River Farms
Pocketmaps
Visit Tybee
New Albany Gazette
Savannah Christian Preparatory SchoolUpper School English Teacher
Aug. 2007 - Jun. 2011Teaching American Literature, Creative Writing, and Research Writing while serving as a volleyball and basketball coach.
International Group Travel CompanyMarketing Director
Jan. 2005 - Feb. 2007Managed two divisions of international travel company (volleyball and basketball collegiate team outreach); created and distributed all marketing materials on a monthly basis to over 10,000 potential clients including brochures, itineraries, and emails. Also coordinated all logistics for groups of 20+ with ground operators, airlines, and international coaches.
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