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Work Background
Adventist MediaMarketing, Sales & Digital Manager
Jul. 2024Sydney, New South Wales, Australia
Rubicon FilmsExecutive Producer
Jul. 2024Alexandria, New South Wales
ELIA WellnessBoard Member
Apr. 2017 - Jun. 2024Wahroonga, New South Wales, AustraliaMember of the three ELIA Wellness boards including:
- Comprehensive Health Strategy (South Pacific Region)
- Health and Lifestyle Advisory (South Pacific Region)
- ELIA Wellness Management Board (Australia and New Zealand)
ELIA WellnessCo-Founder, Development and Innovation Manager
Feb. 2017 - Jun. 2024ELIA Wellness is a not-for-profit health promoting charity that is disrupting the healthcare industry through research and innovation of lifestyle medicine.
Successes include:
• Development of new healthcare programs
• Improving access to healthcare for marginalised groups and the general public
• 12 scientific journal articles published
• Development of the ELIA digital platforms that facilitate medical research and the delivery of healthcare to all who are digitally connected
• Development of Partner Network with over 400 trained partners delivering programs into local communities across Australia and New Zealand
• Forthcoming launch of Australia’s first lifestyle medicine doctors centre at a hospital
• Development of scripts and production into TVC’s, Education Material and Short Films.
• Supporting to fight against NCD's in the Pacific Islands
EmersiveManaging Director
Mar. 2016 - Jul. 2024Central Coast, New South Wales, AustraliaOur successes include:
• Consulted to international governments in broadcast and communications.
• Development of Global Television Brand (USA HQ).
• Development and implementation of launch strategy for a new New Zealand Free To Air TV
Broadcaster.
• Development of dynamic digital platforms and applications for multinational organizations, enabling them to engage and connect with their audiences on a global scale.
• Formulating and implementing result-driven Digital Marketing strategies for publishers, enabling them to effectively reach and engage their target demographics.
• Actively developing a slate of productions that aim to push the boundaries and blend storytelling across screen, music, augmented, emersive and social platforms.
Adventist MediaHead of Innovation and Digital
Jun. 2012 - Feb. 2016South PacificDeveloped and implemented the digital strategy for Adventist Media (and it's brands) across the South Pacific region. Built a digital team from the ground up and successfully developed a custom CMS/CRM/ eLearning platform for a multisite, multi-brand, multi-country digital presence.
The position included establishing Customer Service teams in multiple countries with ongoing training and support to the teams. Successes include: • Developing and launching a branded multi-region Television VOD platform.
• Developing and launching a Learning Management Platform.
• Developing and launching a Magazine Subscription Management Platform.
• Guest speaker to conventions and audiences internationally regarding where technology is
taking communications, brands and relationships.
Adventist MediaHopeChannel Director - South Pacific Region
Mar. 2009 - May. 2012South PacificDeveloped the Television (Satellite and FTA), Radio and Digital Platforms within the South Pacific Region. Included negotiating with international governments and agencies for broadcast licences and infrastructure projects, as well as managing a wide volunteer base across Australia, New Zealand and the Pacific Islands. Commissioning Producer for content produced within this region as part of the HopeChannel content strategy. Successes include:
• Received 15 international film awards for the ‘Beyond the Search’Series (Producer/ Writer)
including: - CINE Gold Eagle - Prestige Film Award - Accolade - Best Shorts Competition - Oregon International Film Award - California Film Award - United Nations Official Selection for the Global Wake-Up Film Festival - and more...
• Successfully obtaining licences and set-up up local HopeChannel Free to Air stations across countries including Papua New Guinea, Solomon Islands, Vanuatu, Fiji, Samoa and Pitcairn Island.
• Successfully training local production teams across the Pacific Island Nations
• Created and run the HopeChannel Film/TV awards, which included submissions of
completed works and scripts
• Successfully developed networks and connections amongst film creatives and opportunities
• Worked across the South Pacific countries representing the HopeChannel brand to different cultures, groups and industries.
• Managed global distribution deals for locally produced content
Avondale UniversitySessional Lecturer
Jun. 2006 - Dec. 2008Cooranbong NSW AustraliaBachelor of Visual Communications
Bachelor of Business
Avondale UniversityMarketing Specialist and Student Liaison
May. 2005 - Oct. 2006- Promotion of Avondale University
- Preparation of a calendar of recruitment events and activities
- Copyrighting, print design, video development, digital design
- Recruiting activities at marketing and career events and in schools (both public and private) - Scholarship interviews and presentations
- Represent Avondale at events and functions across the east coast of Australia
- Student and parent liaison for undergraduate and postgraduate degrees
- Liaising with academics regarding their subjects and degrees
Indi MediaDigital Consultant
Jan. 2005 - Feb. 2009Hunter Valley NSWPublic Speaker, Futurist and Commentator on digital technology and it's disruption of everything.
• Launched Australia's first podcasting conference
• Engaged with media outlets as a commentator around the world
• Keynote speaker at events on Digital Disruption
• Engaged as a guest commentator in various podcasts
• Engaged SME to Large Enterprises to train internal teams in "new and social media"
ImagitalPrincipal and Creative Director
Jan. 1996 - Dec. 2005Central CoastFull service advertising, communications, design, photography and media management agency to international clients including: - European headquartered industrial lighting specialists delivering global products and services.
- North American fashion brands
- Australian government agencies
- International not-for-profit agencies
- Australian FMCG brands
- Local medium sized businesses and bespoke brands
ColorcardGraphic Designer
Jan. 1995 - Dec. 1995West GosfordPre-Press Graphic Design managing customer to design and print pipeline.
SanitariumLeading Hand
Jan. 1994 - Dec. 1994Berkeley ValeBeverages Division
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