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Work Background
McCook VOVoice Over Artist
Jun. 2024
Telly AwardsHonored Telly Awards Judge
May. 2024Evaluating entries across all genres in my areas of expertise, specifically Branded Content Integration and creative content execution in Advertising + Marketing video, photography, and VR.
The Webby AwardsWebby Awards Judging Council
Dec. 2023
Telly AwardsSilver Telly Awards Council Judge
Jan. 2019 - May. 2024
CBS InteractiveEditor, Branded Content
Jul. 2014 - Jan. 2020San Francisco Bay AreaContent editor and producer leading branded creative development (video, articles, experiential, photography) for CBS Interactive's tech and media sites including CNET, Gamespot, Chowhound. I drive branded content strategy from RFP to final product, collaborating with internal teams, managing creative vendors and partnering with clients to ensure content programs are engaging for the platform audience and deliver successfully on the client's objectives. Notable projects include: • Moto’s “The Future of Modularity” video series (includes interview with Yves Béhar of Fuseproject) • Qualcomm “The Next Silcon Valley Road Trip” video series (hosted by Nat Geo’s Andrew Evans) • Ubisoft’s “Stories Of The Division” photo-story series (optimized for social distribution)
AMG/PARADESenior Food Editor, Digital + Video Host
Sep. 2010 - Jul. 2014Managed food vertical on domain, on social media, and across 700 newspaper partner sites
Developed and hosted how-to video series: Food Fun 101; 30-Second How-To; Sweets in Motion
Led branded content initiatives for food vertical, ideating with sales and attending sales meetings to help sell-through content programs
Recruited, on-boarded, and managed off-site contributors and celebrity bloggers such as Hines Ward, Melissa D’arabian Led discussions with engineers to develop tools that increase efficiency among editors and contributors
Utilized web analytics to inform present and future content decisions Notable projects include: • The Muppet’s Movie “Swedish Chef Pops” branded content video (conceived, pitched, and hosted with the Swedish Chef) • Sweets in Motion “Turkey Cake” how-to video 5.5M+ views on YouTube • Celebrity interviews with Alicia Silverstone, Sheryl Crow, Giada De Laurentiis, Jamie Deen
TV Guide MagazineFreelance Photo Editor
May. 2010 - Sep. 2010Responsible for photo research for special issue publications as well as weekly magazine publication. Worked with art and editorial departments to ensure the best and most suitable photographs are published. Obtained publicist approval and negotiated exclusivity with networks and usage fees with syndication outlets and photographers. Assisted in shoot production and retouched and mocked up cover composites (head swaps, etc) quickly on deadline.
The CupCake MintFounder
Dec. 2008San Francisco, California, United StatesBased in San Francisco, The Cupcake Mint was born out of one crazy girl's vision of having a vegan cupcake shop with beautiful pictures of cupcakes on the walls. I don't have a real store front yet, but maybe some day. I've been fortunate to have an amazing group of family and friends that support me in my endeavors to create, bake, package, & ship wholesome vegan goodies all over the country. It is with true pride I share a love for the conscious cupcake and all things sweet, delicious, and beautiful on Etsy, farmers markets, pop-up shops, and who knows where else:)
Sarah A. Friedman PhotographyStudio Manager + First Assistant
Jun. 2007 - Jan. 2010• Managed all aspects of on-location photo shoot production from start to finish - pre and post production. • First Assistant (lighting, concept) on 100+ shoots. Some notable subjects: President Barack Obama (TIME), Lebron James (Nike), Jay-Z (People), ESPN Magazine 2009 Body Issue
BPC Bulletin MagazineEditor
Sep. 2006 - May. 2007Edited and published a magazine consisting of topics and photographs relevant to the Biomedical Photographic Communications program of RIT. Responsibilities included pitching story ideas to fellow editors, writing, photography, layout concept and design, as well as acquiring student content contributions. Magazine was printed and distributed quarterly to 5,000+ readers worldwide.
TV Guide MagazinePhoto Editing Intern
Jun. 2006 - Aug. 2006Responsibilities included photo research for the 2006 Fall Preview Issue and providing assistance to other photo editors.
McCook CreativePhotographer + Brand Creative
Jan. 2006San Francisco Bay Area• Portrait & advertising photographer inclusive of people on location and in studio
• Develop food editorial including recipe development, photography, video, prop and food styling
• Published features include: - “Kitchen Secrets” 12-part stop-motion animated video series produced for Reynolds (over 4M views) - “Jungle Book Party!” American Profile, April 2016 (cover story - content and photography) - “Monster Bash!” Relish, October 2016 (cover story - content and photography) - “Chill Out! Ideas for an Ice Age Celebration” Relish, July 2016 (photography, content, video) - “Be Our Guest! Beauty and the Beast Party” Relish, March 2017 (photography, content, video)
RIT Center for Campus Life / Tech CrewSenior Event Production Coordinator
Jan. 2002 - Dec. 2007Worked closely with university staff and students to plan events and determine their sound and lighting production needs. Translated these needs into budget estimates and assigned the appropriate employees to support their events. Produced events ranging from small charity auctions to major touring concert productions. Was responsible for training and supervising event coordination staff and managed payroll for 45 employees. Supported and managed major events’ sound and lighting tech as well.
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