Blue Chip Marketing WorldwideAssociate Director of Social Media + Content
Nov. 2016 - Oct. 2018Greater Chicago AreaBlue Chip Marketing Worldwide is an independent, integrated marketing agency. Brand, Digital, Shopper/Retail, Creative, PR, Strategy, Media Services, and Healthcare. Clients include: P&G, Blue Bunny, McCormick & Co., HARIBO, On-Cor, Ricola, Fisher Nuts and more. -Lead the Social Media team in developing strategic, exciting creative content.
-Manage and build the social media discipline to help ensure adherence to social production process.
-Work closely with the Content Strategists to concept social ideas.
-Ensure that creative is on strategy.
-Provide strong POVs and informed recommendations on creative social strategy to the client on creative tone or the creative direction of content.
-Ongoing development of always-on social content, digital content campaigns, along with ideating bigger content ideas.