Vanessa Betance - Digital Marketing Specialist & Brand Builder, VMB Creative

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Work Background

VMB CreativeCompany Owner

Feb. 2023United States, ChicagoEmpowering small biz owners through essential digital marketing services and effective social media strategies. I specialize in enhancing brand visibility, fostering community growth, and driving online revenue. Let's shine together and make your online presence count & convert!

B Collective ChicagoCo-Founder + Head of Communication

Oct. 2019 - Apr. 2024Chicago, Illinois, United States

SprinklrManaged Services Ads Consultant

Jun. 2019 - Aug. 2020Chicago

Intouch SolutionsSocial Media Manager

Dec. 2018 - Apr. 2019Chicago, Illinois

Continuum ClinicalAssociate Director of Social Media + Content

May. 2018 - Oct. 2018Greater Chicago Area

Blue Chip Marketing WorldwideAssociate Director of Social Media + Content

Nov. 2016 - Oct. 2018Greater Chicago AreaBlue Chip Marketing Worldwide is an independent, integrated marketing agency. Brand, Digital, Shopper/Retail, Creative, PR, Strategy, Media Services, and Healthcare. Clients include: P&G, Blue Bunny, McCormick & Co., HARIBO, On-Cor, Ricola, Fisher Nuts and more. -Lead the Social Media team in developing strategic, exciting creative content. -Manage and build the social media discipline to help ensure adherence to social production process. -Work closely with the Content Strategists to concept social ideas. -Ensure that creative is on strategy. -Provide strong POVs and informed recommendations on creative social strategy to the client on creative tone or the creative direction of content. -Ongoing development of always-on social content, digital content campaigns, along with ideating bigger content ideas.

AvlonSr. Public Relations & Social Media Manager

Sep. 2015 - Aug. 2016As a leader in the multicultural haircare market, Avlon is highly sought after for its innovative haircare solutions. Headquartered in Chicago, IL, KeraCare is manufactured at the state-of-the-art Avlon Research Center and is sold in over 46 countries worldwide. -Successfully managed business relationships with talent agencies + social media influencers -Created the “Social Media 101” presentation for the sales team -Responsible for brainstorming + sharing social media knowledge with CEO/Executive team and with cross departments within the company; researched new tools to help effectively manage social media and reporting -Appointed to incorporate relevant social media techniques into the company culture and all consumer/professional social media channels to build brand awareness -Managed social media strategy + content + community for multiple brands -In charge of assessing new trends + formulating strategic plans for future enhancements digital strategies -Successfully negotiated celebrity + social influencers endorsement partnerships -Accountable for developing presence on current + up-and-coming social networks (eg: SnapChat, Periscope & Facebook Live)

Trunk ClubPersonal Wardrobe Stylist

Jan. 2014 - Dec. 2015ChicagoTrunk Club undeniably altered the way that men shop for clothes and raised the bar when it comes to personalization and customer service. By developing new relationships, cultivating existing rapport and providing paramount customer care at all times, Trunk Club Personal Stylists made their clients' lives easier. Trunk Club takes the pain points and effort out of shopping for clothes and allows people to spend time doing the things they love. Nordstrom, Inc. caught on to our successful out-of-the-box thinking and decided to acquire Trunk Club in August 2014.

ADPAssociate District Manager

Jan. 2013 - Jan. 2014ChicagoAs a successful Associate District Manager I worked closely with small businesses by consulting business owners on streamlining employer/employee functionalities to increase overall cash flow, procure and retain top talent, and mitigate risk to stay within compliance. By working closely with inner departments and business partners within ADP (workers comp, health, 401k, HR, time management, and PEO), I was able to customize solutions based solely on the clients needs. Meanwhile exceeding corporate and personal goals. Additionally my relationships and inner network with outside businesses, allowed my clients to further utilize me as a resource for other business-related functionalities beyond the services offered through ADP.

Vanessa BetanceFreelance Social Media Management + Content Creator + Social Media Strategy Consultant

Oct. 2012 - Dec. 2018Greater Chicago AreaI specialize in helping brands craft organic and captivating online presence. Skills & expertise include: consulting, development and execution of social media strategies for small businesses and solo-tycoons. Creating engaging content for lifestyle blogs and brands. NINFAS Hair : Social Media Content Manager (August 2016- December 2018) Influenced by the subtle beauty of nature and its elements, NINFAS™ has elevated the professional hair industry with NINFAS™ Tape-In Hair Extensions. ShopSoNess.com : Social Media Content Strategist + Community Manager (October 2012- January 2016) So Ness provides convenience in online shopping and strongly believes in the “less is more” concept. We carefully vet eclectic merchandise and spread creativity through different mediums by versatile independent artists.

So NessFounder / Creative Director

Oct. 2012 - Jan. 2017Based in Chicago, So Ness is a synergy of fashion+home accessories for both genders. Accessorizing bodies, walls and homes all over the U.S. So Ness provides convenience in online shopping and strongly believes in the “less is more” concept. We carefully vet eclectic merchandise and spread creativity through different mediums by versatile people.