Shannon Cherry

Growth Market Strategist @Shannon Cherry

🧑‍💼 C-level ExecutiveUnited States💸 MarketingBusiness Owner📝 Influencer or Blogger🧨 Consulting✨ Business OwnerBrand Marketing ManagerCommunications ManagerPR ManagerContent ManagerEmail Marketing ManagerGrowth HackerCopywriterBloggerExecutive CoachAdvisorEngagement ManagerMarketing DirectorCMO

Many leaders and trailblazers feel frustrated and overwhelmed by lackluster growth, struggling to 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 with their audience effectively and fearing they are 𝙡𝙚𝙖𝙫𝙞𝙣𝙜 𝙢𝙤𝙣𝙚𝙮 𝙤𝙣 𝙩𝙝𝙚 𝙩𝙖𝙗𝙡𝙚. As a marketing acceleration strategist for over 20 years, I help nonprofits and entrepreneurs with 𝙥𝙚𝙧𝙨𝙤𝙣𝙖𝙡𝙞𝙯𝙚𝙙 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 that attract, convert, create, and retain engaged customers, transforming uncertainty into confidence and propelling organizations to new heights.

Feedback from Shannon’s ex-colleagues

Let me see

Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app

Work Background

My Nonprofit AdvisorCEO

Mar. 2024San Francisco Bay AreaMyNonprofitAdvisor.com is dedicated to empowering nonprofit organizations with the tools, insights, and strategies needed to maximize their impact. Our mission is to provide comprehensive support and guidance to help nonprofits thrive in a competitive and ever-changing landscape. Our Services Include: 🚀 Strategic Planning 🚀 Fundraising Solutions 🚀 Marketing and Communications 🚀 Capacity Building At MyNonprofitAdvisor.com, we believe in a collaborative approach. We partner with you to understand your unique challenges and opportunities, providing personalized solutions that drive real, sustainable change. With our extensive experience and deep commitment to the nonprofit sector, we are your trusted advisors on the path to greater impact and success. Why Choose Us: ▶︎ Experienced Team: Our team consists of seasoned professionals with a proven track record in the nonprofit sector. ▶︎ Customized Solutions: We tailor our services to meet the specific needs and goals of your organization. ▶︎ Proven Results: Our strategies and support have helped numerous nonprofits achieve remarkable growth and impact. ▶︎ Holistic Approach: We address all aspects of nonprofit management, ensuring comprehensive and integrated support.

Cherry CommunicationsFounder

Jan. 2006San Francisco Bay AreaOwner of consulting and coaching agency focusing on immediate and measurable outcomes for nonprofit clients. • Managed a diversified team nationwide, fostering a safe, creative, dynamic work environment. • Crafted an exceptionally impactful sponsorship marketing course that delivered remarkable results, with an average revenue boost of 23% for nonprofits and influencers. • Created and executed 12 international awareness days, successfully amplifying public attention, and raising awareness about civil society issues. Efforts garnered extensive media coverage, including Reuters, Associated Press, Chase’s Calendar of Events, and the New York Times.

Science is ElementaryDirector of Advancement

Jan. 2021 - Dec. 2024C-Suite leader responsible for all communications and fund development for the science education organization. • Using innovative campaigns and implementing a new donor engagement approach, surpassing expectations by generating over $800,000 in six months. • Crafted and executed comprehensive marketing communications strategies, resulting in a 113% boost in social media reach within five months. • Collaborated with the board and volunteers to successfully execute a groundbreaking sponsorship marketing strategy, raising $100,000+ within two months.

TechSoupSenior Director of Communications & Special Projects

Jan. 2018 - Dec. 2021Strategic communications and marketing lead for nonprofit which serves 39 countries and 1.44 million nonprofits. • Proactively pursued and secured prestigious speaking engagements at renowned global platforms, including DAVOS, RightsCon, and the United Nations. Crafted compelling speeches that captivated audiences and conveyed the organization's vision. • Spearheaded the COVID Recovery Fund, a multifaceted initiative encompassing partner solicitations and the equitable distribution of microgrants. • Pitched and facilitated media coverage with major news outlets, including SSIR, Chronicle of Philanthropy, World Economic Forum, and The Nonprofit Times. Trained staff in interview techniques to highlight thought leadership.

MultiplierDirector of Communications and Outreach

Jan. 2015 - Dec. 2018Oakland, CASenior strategic leader for high touch, $18M nonprofit accelerator focusing on guiding innovative communications and fundraising. • Guided and coached over 50 executive directors to expand their reach, amplify their messages, and increase their funding. On average, donations increased by 32% and media coverage by 48%. • Shepherded complete rebranding efforts focusing on equity and diversity of thought. Completed on time and 25% under projected budget. • Implemented a forward-thinking approach to revamp and modernize training programs, resulting in significant time savings of dozens of hours each month.

New York State Coalition Against Sexual AssaultAsst Executive Director/ Lobbyist / PR & Development

Jan. 2002 - Dec. 2006Albany, New York Metropolitan AreaSenior-level director providing leadership, advocacy, and guidance to a statewide advocacy group responsible for the oversight of over forty rape crisis centers. • Instrumental in changing three state laws by providing legislators with expert advice, strategic counsel, and campaign marketing. • Oversaw all communications and fundraising efforts, implementing strategies that led to a 49% increase in revenue. • Developed two comprehensive training programs, significantly improving the capacity of rape crisis centers to execute their missions.

Marketing Communications ConnectionSenior Account Supervisor

Jan. 1999 - Dec. 2002